The practice has had four owners and changed names and locations over the years, and is currently owned by Drs. Carl Erickson and Paul Kimball. According to Kimball, “Our new name, Full Circle Vision Care, both fits with our location on the circle in Midland while also completely aligning with our vision to look out for every patient’s whole eye health.”

It was important to the owners that the updated building pay tribute to the history of Midland. “One way that we were able to do that was by incorporating brick walls throughout the office as a nod to not only Saginaw brick but also one of the features in the previous space that our practice enjoyed,” says co-owner Dr. Carl Erickson.

The pattern of the optical’s carpet is based on the exterior of the Midland Center for the Arts building by famous local architect Alden B. Dow.

Throughout Full Circle Vision Care’s interiors, co-owners Drs. Carl Erickson and Paul Kimball have put their own spin on the mid-century modern feel that is so popular in the Midland area.

To simplify things for patients, Full Circle’s website includes an Eye Health Library, a clearly organized collection of blogs on a range of eyecare topics and including an Eyecare Glossary.

When it comes to the patient experience, Full Circle’s philosophy is to provide the highest standard of care while making the patient’s journey as simple and streamlined as possible.

The space mixes industrial elements, cool lighting, a beautiful optical lounge and fun patterns to create an environment that lends itself to browsing Full Circle’s eyewear selection.

Jan Ennis, president of Ennco Display Group and a judge for INVISION’s America’s Finest Optical Retailers Contest, appreciated the owners’ “regard for both the brick and history of the Arts building. The texture adds to a warm and calming feeling that I am certain puts patients at ease.”

Utilizing the latest technology to test not only vision and eye health, but also overall health, is a cornerstone of the service that has been provided at the practice dating back to the days when it was known as Midland Eye Associates.

David Duralde, chief creative officer at OGI Eyewear and a judge for INVISION’s America’s Finest Optical Retailers Contest, said, “It’s clear that the patients’ needs are at the center of this practice with the team’s whole approach to total eyecare and frame styling.”