Ensconced in the Ridgedale Center, the Minnetonka store is one of three Huxley Optical locations in the Minneapolis-St. Paul area.

Opened in 2016, Huxley’s Minnetonka store enjoys consistent traffic generated by its mall location.

According to Dolan, each store has a distinct look but is tied together with common elements to keep the brand consistent.

Huxley Optical’s private label, Huxley Eyewear, accounts for 70 percent of its frame offerings

The bright, welcoming and seamlessly branded optical makes use of a combination of found materials, vivid graphics and local charm.

Each of Huxley’s locations features a hand-painted mural by Twin-Cities based designers Dogfish Media featuring the Huxley team’s favorite regional landmarks.

The store tries to carry “a variety of styles, from classic to trendy, to appease everyone in the family,” says Dolan.

The store is designed to feel comfortable, approachable and hip.

Owners Ryan Polehonka (left) and TJ Chanthasene with their pit bull/corgi mix, Randy, who doubles as Huxley’s brand mascot.

Huxley Optical also runs a clearance location where frames the team is looking to shift quickly are offered on a BOGO basis or as affordable single-vision packages.