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A billboard sits atop Gogosha Optique on Los Angeles’ iconic Sunset Boulevard.

Customers enter through a covered patio. Gogosha Optique is situated in Echo Park, between Hollywood and downtown, adjoining the ‘hipster’ enclave of Silver Lake and within walking distance of Dodger Stadium.

Owner Julia Gogosha describes the indoor-outdoor space at Gogosha Optique as a ‘modular Tetris cathedral.’

From the BAARS x GOGOSHA collab.

The design of the optical was inspired in part by American conceptual and minimalist artist Sol LeWitt and the geometric shapes and patterns of the early 20th-century Dutch art movement De Stijl.

“Every design element is [intended] to elevate the client experience,” says owner Julia Gogosha.

A dispensary with a lab and no doctor, Gogosha Optique accepts no insurances and offers no mass-produced frame lines, with its top brands at the moment being Jacques Marie Mage, Ahlem and Kuboraum.

Gogosha Optique reflects its owner’s belief in the value of following one’s own compass rather than looking to what others are doing, “Informed by the past, creating an elevating experience as we usher in the future.”

From Jacques Marie Mage’s 50-piece limited release available only at Gogosha Optique

Personalized frame curations await pickup by customers at Gogosha Optique.

Optician Jonathen on a virtual fitting consult at one of Gogosha Optique’s ‘futuristic
vanity pods’.

Gogosha Optique owner Julia Gogosha.

12 Images That Show Why Gogosha Optique in LA Was Named One of America’s Finest Optical Retailers

12 Images That Show Why Gogosha Optique in LA Was Named One of America’s Finest Optical Retailers

A billboard sits atop Gogosha Optique on Los Angeles’ iconic Sunset Boulevard.