The Happy Globe Guy

Globe Design & Vision’s smiling mascot — the “Happy Globe Guy” — is the heart of the brand and appears across signage, merch, and marketing. The design was formally trademarked after more than two decades in use.

Storefront With Branded Canopy

The black awning features the mascot and bold logotype, and the exterior wall features the tagline “Be curious… Have vision.” It creates a clean, recognizable presence with strong street impact.

Poster-Style Ad With Retro Palette

Globe’s retro-inspired rainbow ribbon graphic appears across print pieces, signaling the business’s colorful, independent personality. Pictured from left: Co-founders and owners Bob and Nancy Schulze, and second-generation owner Hanna Lorenz Schulze.

Chalkboard Signage

Chalkboard signs feature the mascot and splashes of Globe’s color palette, adding a personal, human touch to in-shop communication.

Custom Cargo Bike Graphics

The Happy Globe Guy appears on the store’s cargo bike, extending branding into local errands and increasing visibility around Holland.

Trademark Certificate Display

Displayed on an exposed brick wall, Globe’s official U.S. trademark certificate highlights the practice’s commitment to protecting and honoring its long-running brand identity.

Branded Lens Cleaner Station

A refill station combines the mascot, tagline, and rainbow palette, showing how Globe brings its design language into everyday customer experience.

Branded Apparel — Yellow Tee

Merchandise like this bold yellow T-shirt features the mascot prominently, turning Globe’s brand into a wearable conversation piece.

Branded Apparel — Tie-Dye Shirts

These pastel tie-dye versions show how Globe adapts its mascot and red-glasses icon across different clothing styles while keeping the look light and fun.

Branded Apparel — Blue Jeans

Denim jeans bearing the logo reflect Globe’s DIY, community-minded aesthetic and its emphasis on independent design.

Tent Card

A folded promotional card carries the shop’s full rainbow palette and signature globe-in-glasses logo, extending the brand’s look across printed materials and in-store displays.