Salk, center, with his team. Staff have a lot of input in the daily operation of the business, he says.

Over the years the décor has changed but the commitment to quality and service has never flagged.

As an early Oliver Peoples account, Focal Point saw an opportunity to provide clip-ons for every frame using rimless technology, leading Salk to develop the first rimless custom clip-on system, eClips (clipon.com).

The sleek boutique features LED lighting to bring out the colors and details of the frames, which are arrayed on glass shelving.

Focal Point has some great eyewear poster art from Europe from the ’30s that Salk never gets tired of.

Team members Melissa Lucero and Luke Patten create the store’s striking window displays.

Lab manager Miguel Castillo’s dog Ralph is a valued part of the team. “Even on stressful days, two minutes with Ralph is some of the best therapy around.”

During COVID, the business built two private rooms to offer greater safety to clients who needed to be separated from the public, and these are still used.

Salk’s reps tell him he has one of the largest collections of independent eyewear in California.

Our America’s Finest Optical Retailers contest judges expressed a deep respect for the way Focal Point’s long history and deep community engagement inform its top-level customer care.

Customers can relax in rubber-and-wood chairs that once graced the Museum of Modern Art.

Salk is a founding member of the Visionary Band, which performs at the Hard Rock in New York every year to raise money to provide vision care for underserved populations.