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Nestled on the historic estate of Katherine and R.J. Reynolds, the practice is located in the original power plant that provided electricity to the entire property.

A Proper View was designed to be open and welcoming so guests immediately feel at ease when entering.

“When so many practices are focused on seeing as many patients a day as possible, we are trying to flip that idea on its head by slowing things down,” says owner Dr. Andrew Bradbury.

The interior design is focused on being open and elegant.

“We want all of our patients to have the opportunity to wear quality eyewear from unique brands,” says Bradbury.

“We try to work as much as possible with local business for the services we need, from using a local florist for fresh flowers to offering complimentary locally roasted coffee, beer and sodas to our guests,” says Bradbury.

Reynolda Village, as the former estate is now known, has become a shopping district that supports a wide range of small businesses and is designed to reflect the cozy communities of the past rather than the hustle of many retail complexes today.

A Proper View also focuses on carrying sustainably manufactured frame lines including one of their favorite collections, RetroSpecs & Co., who work to restore vintage eyewear.

Dr. Bradbury’s wife worked with the Reynolda House Museum archive to decorate the space with framed original images of the Reynolds family.

A Proper View limits exams one an hour. “This gives patients ample time to spend in the optical to find the perfect frame to reflect their unique personality and style,” says Bradbury.

Sweeping ceilings and antique windows help accent the building’s history while allowing ample natural light and space to showcase A Proper View’s range of exclusively independent eyewear.

Dr. Bradbury, right, with his team. “They are the backbone of our business. Without taking great care of them, it’s impossible to take exceptional care of our patients,” he says.

They say a house is not a home without a dog. So a business can’t feel like a home without one either. Luckily, A Proper View has that covered with official office greeter, Watson.

“Our doors opened in October 2018 and we were fortunate to receive immediate and sustained support,” says Bradbury. “We believe that supports our idea that many of us are seeking businesses that see us for who we are, rather than just another number.”

14 Images That Show Why a Proper View in Winston-Salem, NC Was Named America’s Finest Optical Retailer for 2021

14 Images That Show Why a Proper View in Winston-Salem, NC Was Named America’s Finest Optical Retailer for 2021

Nestled on the historic estate of Katherine and R.J. Reynolds, the practice is located in the original power plant that provided electricity to the entire property.