The office’s modern design is dominated by 25-foot-high ceilings and a wall of glass created by its many high windows, creating a very large optical showroom, which according to Fry “provides light in the daytime, and a very cool, open view of our optical at night.”

Says Fry, “Our patients appreciate having a nice selection in our eyewear gallery, and many prefer higher-end designer frames.”

A bar-style area for trying on frames at Premier Eyecare.

The children’s play area at Premier Eyecare was designed to feel private enough that the kids can really become occupied, while being sufficiently visible to allow patients to try on glasses without distractions while still being able to keep an eye on the kids.

Premier Eyecare recently added the Optic Wash eyeglasses/jewelry cleaning device, which according to Dr. Fry has been a hit with both patients and staff.

Polaroids of satisfied patients line the wall.

Works of contemporary art are displayed throughout Premier Eyecare.

A dispensing area off the exam lane at Premier Eyecare.

A typically bright, clean corner of Premier Eyecare houses a screening area—one of the practice’s three pretest rooms.

The practice has an impressive six exam rooms (three currently equipped) and three pretest rooms. “Our office was built for the future,” explains owner/OD Brent Fry.

An example of Premier Eyecare’s branded merchandise.

Dr. Brent Fry, owner/OD at Premier Eyecare in Knoxville, TN.

Premier Eyecare’s 25-foot ceilings and huge windows combine to create a very cool effect for those driving by at night.