When Dr. Nytarsha Thomas opened Visionelle Eyecare in 2015 in Zionsville, IN, she found an area that was primed for growth. A sandwich board out front advertises frames—and Thomas’ trademark wit. Planning the office, Thomas was after a spa feel and worked with Eye Designs to create her dream space. The optical features soothing blue and gray tones, and light-colored wood flooring, carpet and wallpaper that resemble water. ‘Our office is bright and airy because of the specialized lighting in our optical gallery — we splurged on lights with a specific wavelength that allows our clients to see all the details and colors in their frames — and the floor-to-ceiling windows,’ says Thomas. Visionelle Eyecare puts a premium on the in-person customer experience. The personal dilation room is fitted with mood lighting and a recliner. Positive thoughts catch the eye on a wall at Visionelle Eyecare. Thomas was driven to open her own practice after an encounter at a previous job in which an elderly cataract patient asked her how much longer she would have her vision, because a previous OD hadn’t bothered to explain her condition. ‘I figured I could find a better office to work in, and when I didn’t, Visionelle was born.’ The practice has given diapers to struggling new parents, wedding gifts to newlyweds, ‘Eye ER’ kits to school nurses, and even ‘chemo kits’ (comfy blanket, sleep pillow spray, crosswords and a journal) to their cancer patients. A window display captures the creative spirit that sets the team at Visionelle apart. A bathroom mural hand-painted by Thomas and her husband Tobe. The practice has multiple gallery walls; the one down the hallway includes optical takes on famous paintings like this Warhol of Marilyn Monroe, or Da Vinci’s Mona Lisa taking a selfie with her new glasses. Visionelle Eyecare owner Dr. Nytarsha Thomas and her husband Tobe. 1 | 14 Previous Eyecare Providers Show Off the Glasses They Can’t Live Without Up Next 14 Images That Show Why SOMA Optical in Boston Was Named One of America’s Finest Optical Retailers Photo Gallery 14 Images That Show Why Visionelle Eyecare in Zionsville, IN, Was Named One of America’s Finest Optical Retailers When Dr. Nytarsha Thomas opened Visionelle Eyecare in 2015 in Zionsville, IN, she found an area that was primed for growth. Advertisement