So you think you're pretty fine.

That is to say: You’re considering entering this year’s America’s Finest Optical Retailers contest. That’s great news. The contest offers the eyecare industry’s pre-eminent opportunity to show off all the neat stuff you’ve done with your business. Winners are not only lauded as visionaries (pun definitely intended) by their peers, but many also report benefits including a slimmer waistline, thicker and more luxurious hair and increased vigor and stamina. We also send you a free set of knives.*

And here’s the really great news: This year, we’re going to make it easier than ever to get your contest entry ready. This very blog post, which you are reading right now, kicks off a series of “training posts” you can follow along with to get your entry in tip-top shape.

  • Here are some things we’ll be covering:
  • How to write a great description of your business
  • Submitting photos that make your business
  • Deciding what’s “fine” about your business
  • How not to lose all the information you’ve entered, so that you get frustrated and lose your temper and kick the wall and frighten your staff and have to re-enter everything.

We’ll also be here to answer questions and help solve problems as you prep your entry. You should feel free to ask questions in the comments, or to email them directly to This email address is being protected from spambots. You need JavaScript enabled to view it..

Two things to remember this week:

All right! This is very exciting. Check back soon for the next post.

Next time: Eligibility, logging in, and not doing everything at the last minute

* OK, no knives, and we can’t guarantee the slimmer waist, fuller head of hair or increased vigor. But our 12 top scorers will be featured in the July-August issue of INVISION for the entire vision care industry to see, and the Top 3 will get trophies, too.


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Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


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