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2019 Lab Division Hall of Fame Award Recipients Announced

They will be inducted on Sept. 18.

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Steve Sutherlin

(PRESS RELEASE) The Vision Council announces the Lab Division’s Directors’ Choice Award recipient and the industry veterans who have been selected to be inducted into the Lab Division Hall of Fame for 2019.

The division has named Steve Sutherlin, The Vision Council’s Lab Division liaison and former president of Sutherlin Optical, as the 2019 recipient of the Directors’ Choice Award. Sutherlin was inducted into the Hall of Fame in 2008 and will be honored again this year for his more than 45 years in the optical industry.

Established in 1987 under the Optical Laboratories Association, now the Lab Division of The Vision Council, this award honors individuals and companies that have made outstanding contributions to the ophthalmic industry. Now in its 33rd year, the award is still recognized as one of the most prestigious in the industry.

Sutherlin will be recognized alongside this year’s Lab Division Hall of Fame inductees during the Lab Division’s Directors’ Choice Award and 20th Annual Lab Division Hall of Fame celebration on Wednesday, Sept. 18, in conjunction with the Lab Division Meeting and Vision Expo West.

The 2019 Lab Division Hall of Fame inductees are as follows:

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  • Arman Bernardi, iCoat
    Bernardi took leadership of iCoat during a vital transition period, significantly growing sales, introducing new technology, efficient workflow practices and ultimately making iCoat’s coating technologies the standard in coating departments of multiple large mass merchants and vision insurance companies.
  • Yvette Carranza, DVI
    Carranza is recognized for her leadership and aim to help the industry find ways to better utilize and integrate computer automation with manufacturing processes and RX delivery methods in a profitable and timely manner.
  • Ed DeRosa, Signet Armorlite
    DeRosa is known for his customer service and passion for the optical industry, while understanding competition and encourages sales teams to go above and beyond to supply optometrists with the right products to set them apart.
  • Skip Payne, IcareLabs
    Payne grew up in the optical industry, taking over the family business from his late father in January 2000. After restructuring to focus on laboratory business, Payne worked with his brothers and nephews to improve every system and procedure.
  • Kevin Rupp, Essilor
    Rupp has been a key strategist behind the growth and success of Essilor of America over the last 20 years, having great involvement in the Essilor Vision Foundation as a founding board member and treasurer.
  • Jörg Spangemacher, MAFO Magazine
    Spangemacher has dedicated his life to reporting on the optical industry worldwide, creating MAFO – The Conference as a dedicated place for industry professionals to gather and learn.
    Nominations for candidates for the Hall of Fame are submitted by members of The Vision Council. The selection of the individuals for the Lab Division Hall of Fame is made by an anonymous committee of industry veterans. Consideration is given for contributions to the optical laboratory industry, Lab Division of The Vision Council, the candidate’s individual accomplishments, personal character, reputation and length of time active in the industry.

For more information, visit thevisioncouncil.org.

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eyeOs Announces New Website Launch

New website goes beyond showcasing product.

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(PRESS RELEASE) SOUTHBOROUGH, MA — eyeOs Eyewear, the producer of eyeOs Premium Readers, announced the launch of its new website eyeosreaders.com.

“The importance of a website cannot be overstated in our web-connected culture. At eyeOs we recognize that we have a responsibility to be in sync with the needs of the connected consumer by providing a well-organized, efficient, informative, and aesthetically appealing browsing experience. And, we ensured that the new site strategically drives consumers to the doors of our valued retail partners,” said Sam Kotob, the founder and designer of eyeOs.

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“As a vital connection between eyeOs, our consumers and our valued retailers alike, the new website clearly expresses our culture, brand, and value. Our customers expect convenient and secure and easy-breezy browsing when searching the site for product information, dealer locator, or to shop. Our goal is to provide exceptional customer service and a personalized experience at every touchpoint, and we’re confident that the new site interface will have an immediate and positive impact on consumers and our valued retail partners alike,” Kotob said.

eyeOs credits their success to transparency relative to product quality and claims. The new site gives product details supported by informative content pages for those that want to learn more. Take blue light for example: it is a huge driver in the readers market to help even emmetropic eyes reduce digital eyestrain. When visiting the site, the consumer or ECP can learn why a blue filter helps DES.

eyeOs new website goes beyond showcasing product and the lens and frame technology highlights that make eyeOs the premier in reading eyewear.

eyeOs produces an extensive range of OTC reading eyewear, including BlueBuster blue light filtering lenses, OfficePal, and PcPal progressive readers as well as photochromic and polarized bifocal readers.

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NCCVEH at Prevent Blindness Receives Renewed Grant

It will provide funds to promote healthy vision for kids.

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(PRESS RELEASE) CHICAGO – The National Center for Children’s Vision and Eye Health at Prevent Blindness (NCCVEH), celebrating its 10-year anniversary, announces that a second year of funding was received from the federal Health Resources and Services Administration’s Maternal and Child Health Bureau for $300,000 to support the center’s ongoing work to improve eye health in at-risk, minority, and vulnerable populations of young children by the year 2021.

A key project for the funding is the continuation of the “Better Vision Together- Community of Practice” program, a peer-to-peer mentorship and learning opportunity for eight communities and states including Texas, Arizona (2), Idaho, Massachusetts, Minnesota, California and Florida. Through Better Vision Together, teams are addressing all components of the vision and eye health system for children, including vision screening and access to eye care, parents/caregiver education and engagement, data collection, and professional education.

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The community of practice promotes this work through coalition building with the education, medicine, public health, community organization, and child care sectors. Populations served by the teams include Hispanic, Native American tribes in cities and reservations, Asian, African American, immigrants from Iraq, Congo, Burma, Somalia, Afghanistan, Laos and migrant farm workers.

To date, Better Vision Together partners have completed the following actions:

  • Eyes on Learning, Virginia G. Piper Charitable Trust (Phoenix, Ariz.) – Hosted the Children’s Vision Health forum for 60 stakeholders and launched a public awareness campaign aimed at parents and caregivers around children’s vision (“Children Don’t Know What they Can’t See”).
  • Haverhill Promise of Children’s Vision, Haverhill Public Schools and Haverhill Promise (Haverhill, Mass.) – Created, produced and distributed book marks and book plates with the message for parents and caregivers: “Healthy eyes are ready to read; have your child’s eyes checked today.”
  • Improving Childhood Vision Health Task Force, Minneapolis Public Schools Office of Early Childhood Education (Minneapolis, Minn.) – Has begun implementing a new vision screening program for 2,500 Head Start students to be conducted by Lions Clubs volunteers.

The NCCVEH at Prevent Blindness is supported by the federal Health Resources and Services Administration’s Maternal and Child Health Bureau under grant number H7MMC24738. The total award amount for the “Vision Screening in Young Children” grant is $300,000 (percentage financed with nongovernmental sources .5%). This information or content and conclusions are those of the NCCVEH and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.

In 2009, the NCCVEH was established to develop a coordinated public health infrastructure to promote and ensure a comprehensive, multi-tiered continuum of vision care for young children. The NCCVEH continues to work with leading, volunteer advocates and professionals in ophthalmology, optometry, pediatrics, public health, and related fields, to review the current scientific literature, explore best practices, establish partnerships, develop data, and gain consensus on the best approach to children’s vision and eye health.

Additional planned projects for this grant period include a social media awareness campaign targeting minority parents and caregivers, and development of an online Family Resource Tool Kit to be distributed to early childhood care and education centers.

“In 1908, Prevent Blindness was founded as a public health advocacy organization, specifically to address children’s vision issues,” said Jeff Todd, president and CEO of Prevent Blindness. “Thanks to the generous support of MCHB, we can continue to have a positive impact on children and their future across the country.”

For more information about the National Center for Children’s Vision and Eye Health at Prevent Blindness, or the Better Vision Together- Community of Practice program, please visit https://nationalcenter.preventblindness.org/better-vision-together or contact Donna Fishman at (800) 331-2020 or dfishman@preventblindness.org.

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Essilor of America and Actress Marsai Martin Put Comprehensive Vision Care at the Top of Parents’ Back to School Lists

Martin encourages parents to sign the Essilor 20/20 Vision Pledge to prioritize high quality vision solutions for their children and the opportunity to win eyeglasses for their entire school.

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(PRESS RELEASE) DALLAS, TX – Essilor of America and actress Marsai Martin are raising awareness about the urgent need for children across the nation to receive total vision care this back to school season – care which includes high-quality, comprehensive eye exams from eyecare professionals who offer advanced lens technology that keep pace with the changing needs of children’s eye health.

Today’s families are facing an eye care health crisis. While one in 4 parents have a child with myopia, studies show that nearly half of all children under the age of six aren’t receiving regular eye examinations. To add to this growing issue, many parents are unaware that not all eyeglasses are the same and that there is a difference in lens quality and features that can impact their child’s visual outcome.

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“We are facing unprecedented rates of myopia. Today, children’s eyes are exposed to harmful blue light, ultraviolet light (UV) and digital eye strain like never before. Yet nearly half of parents with children under age six have never taken their child to the eye doctor, even though it’s recommended they have three doctor visits by that age,” said Dr. Millicent Knight, senior vice president of Essilor’s customer development group.

“Parents also need to know that where you go matters as much as when you go said Knight. “There is a big difference in a child’s vision outcome when choosing professionals who prioritize the most advanced and best lens technologies for their patients’ individual needs.”

The Essilor 20/20 Vision Pledge is a new campaign introduced by Essilor of America and Marsai Martin that encourages parents to take immediate action to prioritize their children’s best vision, a critical element for education success, this back-to-school season.

Martin, 14, who plays Diane Johnson on the ABC Emmy-nominated hit comedy “Black-ish,” struggled in school until her vision issues were successfully diagnosed and treated by an eyecare professional who offered her the right solution for her needs. Her story is relevant to many students, as studies show nearly half (49%) of children with myopia have difficulty in the classroom, and 41 percent of parents with myopic children said their children struggle with everyday activities.

“I know what it’s like to sit in a classroom where everything looks blurry. No child should have to go through that experience,” Martin said. “Through this Pledge and partnership, I hope every child in America gets the opportunity to see the world clearly, and to be at their best in the classroom and in life.”

Parents who sign the Pledge commit to prioritizing their child’s eye health by seeking the best, comprehensive care and lens solutions for their children. In signing the Pledge, parents are eligibile to win an comprehensive exam and pair of eyeglasses for their child – and eyeglasses their entire school (K-12), courtesy of the Essilor Vision Foundation.

“Parents will invest billions this year to prepare their children for school, but without the ability to see their best, children will be at a disadvantage in the classroom. Marsai’s story underscores the need for vision to be at the top of the list, as well as the difference that can be made in the life of a child when they’re paired with the right eye doctor who offers the right lens solutions. Essilor answers the call with our network of Essilor Experts, which is comprised of independent eye doctors who have access to advanced lens technologies and who are dedicated to taking a personalized approach to eye care,” said Sherianne James, Chief Marketing Officer at Essilor of America. “The Essilor 20/20 Vision Pledge is a compelling way to empower parents to make the right choice as Essilor drives toward a 2020 goal of better vision health for all.”

Find your local or nearest Essilor Expert by visiting: https://www.essilorusa.com/get-lenses/essilor-experts#wheretobuy

To enter the Essilor 20/20 Vision Pledge and for official rules, visit: 2020visionpledge.com

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