Connect with us

Better Vision

3 Eyecare Pros on Bundling Lens Packages for Easier Sales

mm

Published

on

When it comes to bundling services, the telecommunications companies have it down to a fine art. Bundling phone, Internet and TV can save consumers a lot of money. That principle is becoming more common in the optical industry. Some frame companies have partnered with lens manufacturers to offer combined product while others promote a lens and premium lens features option.

Essilor has its Ultimate Lens Package which offers packaged lens features for single vision and presbyopic patients. Tifosi Optics, with its lightweight durable frames, is pairing them with HOYA Rx lenses. If beauty is in the eye of the beholder then some of these bundled packages could look very attractive to your patients. 

EyeOs Premium Readers

SmartRx complete prescription eyewear package with aspheric or digital single vision lenses, as well as 100 percent backside digital progressive lenses. All SmartRx eyewear packages come with premium AR.

(800) 625-1880 eyeoseyewear.com


Shamir

The Shamir Autograph III: For Work – Shamir WorkSpace, and Play – Shamir Attitude III Fashion.

(877) 514-8330 shamirlens.com

Advertisement
Tifosi/Hoya

Advanced Sun Packages feature a Coppertone polarized lens and can be purchased in SingleVision iQ lenses or in the HOYALUX Array progressive lenses. Tifosi’s Marzen Tortoise frame with HOYALUX Array Brown lenses.

Tifosi Optics (866) 310-0996 tifosioptics.com
HOYA (800)818-4692 hoyaoptics.com


Essilor

The Ultimate Lens Package includes Eyezen+, Crizal Sapphire 360° UV and Transitions Signature VII for single vision patients and Varilux X Series, Crizal Sapphire 360° UV and Transitions Signature VII for presbyopic.

(800)377-4567 essilorusa.com


Smart Ways to Sell Bundled Lenses

Dr. Rahim KanjiModern Eyes Optometry, Virginia Beach, VA 

Patient satisfaction is the highest we’ve ever had with any Essilor product with the Ultimate Lens Package and its current incentive. A majority of our patients have some form of medical vision insurance which discounts the cost of the first set of lenses and a portion or all of the frame. They get the second set of lenses of equal or lesser value at no charge and are responsible for the retail price of the second frame. In my 13 years of private practice this is the first time I have seen a promotion of this caliber directly from a manufacturer. In the exam room I say to my patients, “there’s a manufacturer’s promotion going on right now where they’re giving away a second set of lenses at no charge to you. It’s a deal of a lifetime and may not be offered again, so I highly recommend you take advantage of it.” The beauty is there’s a progressive lens and a single vision lens option. Both come with a smart blue filter, Crizal coating and Transitions. A majority of our patients take advantage of the polarized Xperio UV sunglass lenses for their complimentary second set of lenses. Before now, while many patients valued the importance of polarized sunglasses, very few actually purchased them until the Ultimate Lens Package came out in September. Our optical staff has been overwhelmed with multiple pairs sales and in the first few months of the promotion we sold more ophthalmic suns than we did the entire year leading up to the promotion. Many of our patients have also referred their friends, family members and co-workers to our office for the promotion too.

Sarah BocashEyelook Optical, Portsmouth, NH

Offering EyeOs’ SmartRx total frame and lenses package is a new avenue for us. We have always offered ZEISS lenses but previously when patients bought an EyeOs frame with a ZEISS CR39 lens with AR coating it cost them about $325.  For the past few months we’ve been offering EyeOs ophthalmic quality frames with very good quality lenses in a complete frame and lenses package that costs $159+ for single vision and $269+ for digital PAL. We’re aiming the total package at Millennials who want convenience and quality products at an affordable price. We can create a customer relationship with them by giving them better quality than they would get online and by having our optician fit them. I also love to use SmartRx as a second and third pair option when price becomes an issue. We’re a high-end boutique and this deal has opened the door for us to offer a quality product at a good price. It’s a product we’re comfortable standing behind.

Advertisement
Dr. Cindy Seemann Design Vision Optical, Wauwatosa, WI 

Tifosi is a new sunglass line for us. We carry other sun lines with RX but they are more expensive. With the Advanced Sun Package, Tifosi fits a great price point and we love the option of having the HOYA lab do the RX lenses. Tifosi has the frames and HOYA has the lenses — brands that are very well recognized in the active sports market.

Carol Gilhawley is a contributing writer for INVISION.

Advertisement

SPONSORED VIDEO

SPONSORED BY WALMAN OPTICAL

Profitability with Managed Care: It’s Real

In the first of this three-part series, Dr. Eric White, Complete Family Vision Care, talks about managed care, and how to put your practice on the path to profitability.

Promoted Headlines

Want more INVISION? Subscribe to our newsletter.

Comment

Better Vision

The Growing Daily Disposable Opportunity and Smart Ways to Sell Them

Plus 6 of the newest products on the market.

mm

Published

on

Daily contact lens use continues to rise. According to the Vision Council’s June 2018 VisionWatch Contact Lens Report, 5.7 million of the 41.8 million contact lens wearers in the U.S. wear daily contacts. This figure has increased from 5.4 million in June 2017. Dr. Susan Resnick, a New York-based contact lens specialist, believes the greatest opportunities for growth lie in prescribing daily multifocal designs to the presbyopic population and in offering them as the standard in care to children.

CooperVision

clariti 1 day, MyDay, and Proclear 1 day
(800) 341-2020 | coopervision.com/practitioner
Advertisement


Johnson & Johnson Vision

1-Day Acuvue Moist and Acuvue Oasys 1-Day with HydraLuxe Technology
(800) 874-5278
jnjvisionpro.com

Menicon

Miru 1-Day
(800) 636-4266
meniconamerica.com

Bausch + Lomb

SofLens, Biotrue ONEday, Biotrue ONEday Multifocal for Presbyopia, Biotrue ONEday for Astigmatism
(800) 828-9030 | biotrueonedaylenses.com
Advertisement


Alcon

Dailies Total1, Dailies AquaComfort Plus. Both are available in a multifocal and Dailies AquaComfort Plus comes in toric. (800) 875-3001 | alcon.com

Visioneering Technologies

NaturalVue Multifocal with Plus Power, NaturalVue Sphere with Hyaluronic Acid.
(844) 884-5367 | vtivision.com

Smart Ways To Sell Daily Contacts

Dr. Susan Resnick, Farkas, Kassalow, Resnick & Associates, New York City

We believe dailies are the best solution long-term; we use a three-pronged approach to convince patients to wear them. First, dailies are the safest modality for cleanliness, allergies and comfort. So, we fit our patients in them unless they can’t wear them. For new patients, we tell them 75 percent of our patients wear dailies. Two, for established contact lens patients, we ask if they’re happy with their vision, comfort upon insertion and how many hours they wear them. Three, convenience is the hook for most patients, along with the medical benefits. Once we explain that we’re prescribing a daily disposable, we take a proactive stance and cost becomes secondary. I believe we still have a lot of opportunity to recapture and present dailies to the presbyopic population and children.

 

Dr. Brett O’connor, Pullen Eye Care, Jacksonville, Fl

We fit most patients in daily disposables and are confident prescribing them. We believe they’re the best choice for anyone with significant risk of corneal inflammation or infection. They are the most compliant modality and patients find them the most comfortable and convenient. My go-to “workhorse” is NaturalVue Sphere which has a unique wetting agent. If a patient has ocular surface disease or dryness I prescribe Dailies Total1 or Acuvue Oasys. After doing an exam, one of our managers will help patients understand how to maximize their vision benefits, manufacturer’s rebates and incentives so they can order an annual supply. We re-evaluate our prices routinely against our nearest competitor, Walgreens. We know their prices and adjust ours accordingly. With an online ordering portal and free shipping, we’re well positioned to compete on service.

Continue Reading

Better Vision

Winter Goggle Prescription Solutions for Snowy Conditions

Check these prescription solutions for snowy conditions.

mm

Published

on

ANYONE WHO HAS BEEN OUTDOORS in the snow on a sunny day knows sun glare can be blinding. Skiers, snowboarders, climbers and ATV enthusiasts all need some type of eye protection against the winter elements. One option is Wiley X’s Climate Control Series featuring removable Facial Cavity Seals (soft foam gaskets) which block out wind, cold and peripheral light, allowing sunglasses to function as a goggle. The other option is to put a prescription lens insert into a goggle; one that is specific to that goggle, for example, Smith, or a universal lens insert, like Bollé, which will fit into any goggle.

 

Dragon Alliance

Dragon X1 Snow Goggle with Transitions Light Intelligent Technology

(800) 630-6680 | dragonalliance.com

Advertisement

 

Bollé

NEVADA goggle with Phantom lens technology

(800) 423-3537 | bolle.com

 

Scott Sports

Athlete Sam Cohen wearing a Scott LCG goggle with Illuminator Blue Chrome lens

(800) 292-5874 | scott-sports.com

 

Vuarnet

Python Glacier frame with felted wool and Greylynx mineral glass lenses

(914) 292-1290 | vuarnet.com
Advertisement

 

Zeal Optics

Hatchet featuring Rail Lock System with an Optimum Sky Blue Mirror lens

(888) 454-9325 | zealoptics.com

 

Oakley

Snowboarder Jamie Anderson in Prizm React

(800) 403-7449 | oakley.com

 

Smith Optics

I/O MAG goggle with ChromaPop lens

(888) 206-2995 | smithoptics.com

 

Wiley X

WX Wave with Polarized Emerald Mirror (Amber) lenses and Gloss Demi frames

(800) 776-7842 | wileyx.com

Advertisement

 

Smart Ways To Sell Winter Goggles

Dr. Christine Jackson, Truckee Family Eyecare, Truckee, CA

We’re located in Lake Tahoe near four different ski resorts. So, we have a huge population of skiers and snowboarders and I’m an avid skier myself. We put all our winter goggles on display so patients can see we sell them. We show samples of prescription inserts that are available. Smith makes one specifically for their goggles that fits on the nosepiece behind the ChromaPop lens. Bollé makes a universal fit one so we ask patients to bring in their own goggles to insert that lens. With Smith’s prescription insert we recommend our patients add the Turbofan option to prevent fogging and an anti-fog coating that can be customized by our lab. It’s a removable clear lens so patients get optics and sun protection with the ChromaPop lens and prescription power with the inserted lens. We find it’s helpful to let patients try on samples to get a sense of what they’re purchasing.

 

Susan Brownell, The Bent Lens, Bozeman, MT

I’ve been an optician for 36 years and my career has handled every snow sport in Montana. We’re a stand-alone optical boutique that has a good reputation in this area. People may come to us when they see our window display or because the sporting goods store across the street sends them in to get a prescription lens put into their winter goggles. Our primary approach is to interact with our patients and then start a dialogue. We ask if they’re here on a ski vacation. Sometimes they’re looking for sunglasses for skiing and we might mention that we can insert a prescription lens into their goggles. We advertise on our website and Instagram that we offer prescription ski goggles and our go-to products are Bollé and Smith lens inserts.

Continue Reading

Better Vision

The Latest in Low Vision Aids to Increase Independence

mm

Published

on

The national eye institute estimates that by 2050 the number of people with visual impairment and blindness in the U.S. will double to 8 million. Low vision can result from a number of causes and can lead to depression in patients who struggle to read, write, watch TV, see distant objects or enjoy their hobbies. Often ophthalmologists will refer patients to low vision optometrists. These ECPs work with the patient to choose a device that allows them to perform routine daily activities and regain some lost independence. There are many aids to choose from including illuminated magnifiers, special tinted lenses for contrast, portable video magnifiers or wearable technology based on magnification. Now there’s even artificial computer vision programs that can verbalize information to a patient.  


Enhanced Vision

Mojo electronic monocular

(888) 811-3161 | enhancedvision.com 


1655 1 Touch small
Eschenbach

Visolux Digital XL FHD portable video magnifier with interactive touch screen, speech output and camera.

(800) 487-5389 | eschenbach.com


Ocutech

VES Falcon autofocus bioptic telescope

(800) 326-6460 | ocutech.com 


OrCam Technologies

MyEye 2 artificial vision device

(800) 713-3741 | orcam.com 


HIMS

GoVision PRO HD video magnifier

(888) 520-4467 | hims-inc.com 


Smart Ways to Sell Low Vision Aids

Dr. Tom Porter ST. LOUIS UNIVERSITY, ST. LOUIS, MO

Over my career, I estimate I’ve seen 35,000 low vision patients. Prior to a visit with me, I ask patients to make a note of what they can’t do and what they want to do with their current level of vision. I call these notes their visual goals. My clinical exam then addresses the power of the low vision aid they’ll need by looking at the duration of the task at hand and the level of working distance required to complete it. I view all low vision aids as tools and sometimes patients need to use multiple aids to solve the problem. I use virtually every manufacturer’s brand for one application or another. We still use a lot of illuminated hand-held and stand magnifiers, small video magnifiers, telescopic low vision aids that are hand-held or spectacle mounted and tinted lenses either as a slipover or custom prescription.

 

Dr. Bryan Wolynski GLASSES ON FIRST, NEW YORK CITY

Every low vision patient is different and assisted technology is personal to that individual. After I get a referral from an ophthalmologist, I carry out a five-minute phone call with the patient. I want them to understand what low vision is all about and advise them not to get their hopes up too high. Many of them are depressed because their vision isn’t what it used to be. Once I explain what I can do for them, I find that sets us up for success. I carry out a goal-oriented exam where history taking is important and I concentrate on their goals. Do they want to read a newspaper, an email, or a book? I give them a packet that explains that the cost of these devices can range from $100s to $1,000s of dollars. Medicare should cover the cost but it doesn’t, so patients pay for themselves. I carry a range of daily living aids from high-powered magnification glasses to telescopes to head-worn devices. My favorites are Ocutech’s bioptics and OrCam’s wearable technology.

Continue Reading

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Instagram

Most Popular