Better Vision3 Eyecare Pros on Bundling Lens Packages for Easier Sales Frame companies partner with lens manufacturers to offer combined product. Published 4 months agoon January 24, 2019By Carol Gilhawley Invision February 2018 Issue Share Tweet WHEN IT COMES to bundling services, the telecommunications companies have it down to a fine art. Bundling phone, Internet and TV can save consumers a lot of money. That principle is becoming more common in the optical industry. Some frame companies have partnered with lens manufacturers to offer combined product while others promote a lens and premium lens features option.Essilor has its Ultimate Lens Package which offers packaged lens features for single vision and presbyopic patients. Tifosi Optics, with its lightweight durable frames, is pairing them with HOYA Rx lenses. If beauty is in the eye of the beholder then some of these bundled packages could look very attractive to your patients.EyeOs Premium ReadersSmartRx complete prescription eyewear package with aspheric or digital single vision lenses, as well as 100 percent backside digital progressive lenses. All SmartRx eyewear packages come with premium AR.(800) 625-1880, eyeoseyewear.comShamirThe Shamir Autograph III: For Work – Shamir WorkSpace, and Play – Shamir Attitude III Fashion.(877) 514-8330 shamirlens.comTifosi/HoyaAdvanced Sun Packages feature a Coppertone polarized lens and can be purchased in SingleVision iQ lenses or in the HOYALUX Array progressive lenses. Tifosi’s Marzen Tortoise frame with HOYALUX Array Brown lenses.Tifosi Optics (866) 310-0996 tifosioptics.comHOYA (800)818-4692, hoyaoptics.comEssilorThe Ultimate Lens Package includes Eyezen+, Crizal Sapphire 360° UV and Transitions Signature VII for single vision patients and Varilux X Series, Crizal Sapphire 360° UV and Transitions Signature VII for presbyopic.(800)377-4567, essilorusa.comAdvertisement Smart Ways to Sell Bundled LensesDr. Rahim KanjiModern Eyes Optometry, Virginia Beach, VA Patient satisfaction is the highest we’ve ever had with any Essilor product with the Ultimate Lens Package and its current incentive. A majority of our patients have some form of medical vision insurance which discounts the cost of the first set of lenses and a portion or all of the frame. They get the second set of lenses of equal or lesser value at no charge and are responsible for the retail price of the second frame. In my 13 years of private practice this is the first time I have seen a promotion of this caliber directly from a manufacturer. In the exam room I say to my patients, “there’s a manufacturer’s promotion going on right now where they’re giving away a second set of lenses at no charge to you. It’s a deal of a lifetime and may not be offered again, so I highly recommend you take advantage of it.” The beauty is there’s a progressive lens and a single vision lens option. Both come with a smart blue filter, Crizal coating and Transitions. A majority of our patients take advantage of the polarized Xperio UV sunglass lenses for their complimentary second set of lenses. Before now, while many patients valued the importance of polarized sunglasses, very few actually purchased them until the Ultimate Lens Package came out in September. Our optical staff has been overwhelmed with multiple pairs sales and in the first few months of the promotion we sold more ophthalmic suns than we did the entire year leading up to the promotion. Many of our patients have also referred their friends, family members and co-workers to our office for the promotion too.Sarah BocashEyelook Optical, Portsmouth, NHOffering EyeOs’ SmartRx total frame and lenses package is a new avenue for us. We have always offered ZEISS lenses but previously when patients bought an EyeOs frame with a ZEISS CR39 lens with AR coating it cost them about $325. For the past few months we’ve been offering EyeOs ophthalmic quality frames with very good quality lenses in a complete frame and lenses package that costs $159+ for single vision and $269+ for digital PAL. We’re aiming the total package at Millennials who want convenience and quality products at an affordable price. We can create a customer relationship with them by giving them better quality than they would get online and by having our optician fit them. I also love to use SmartRx as a second and third pair option when price becomes an issue. We’re a high-end boutique and this deal has opened the door for us to offer a quality product at a good price. It’s a product we’re comfortable standing behind.Dr. Cindy Seemann Design Vision Optical, Wauwatosa, WI Tifosi is a new sunglass line for us. We carry other sun lines with RX but they are more expensive. With the Advanced Sun Package, Tifosi fits a great price point and we love the option of having the HOYA lab do the RX lenses. Tifosi has the frames and HOYA has the lenses — brands that are very well recognized in the active sports market.Advertisement Related Topics:Better VisionEssilorEyeOsFeaturedHoyaINVISION February '18ShamirTifosi Optics click to Comment(Comment)Up NextIn-House Finishing ‘Edges’ Out ProfitDon't MissThe Growing Daily Disposable Opportunity and Smart Ways to Sell Them Carol Gilhawley Carol Gilhawley is a contributing writer for INVISION. Advertisement SPONSORED VIDEOSPONSORED BY SAFILOSafilo’s “American Eyes” Video Celebrates Elasta and Emozioni starring ECPs Peter Tacia and Heidi DancerFor the third year in a row, Safilo has looked to trusted eyecare professionals to star in its American Eyes campaign for its Elasta and Emozioni collections.Their latest testimonials are from Peter Tacia, O.D. and Heidi Dancer, optician, of Alma, MI, talking about two best-selling collections: Elasta and Emozioni.You may like We Asked ECPs Which Famous Names Bought Their Eyewear Start Bold, Take Better Breaks and And More Tips for May Approach Your Business Like A Customer Would and More Manager’s To-Dos for JulyPromoted Headlines Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni starringECPs Peter Tacia and Heidi DancerSafilo Hoya: The Right Lenses for Sun ProtectionHoya Nano Vista—The Quintessential Line for KidsAlternative and Plan B EyewearBetter VisionWays to Protect Kids’ Eyes While Playing Sports And smart ways to get their parents on board. Published 2 weeks agoon May 6, 2019By Carol Gilhawley IT’S ESTIMATED THAT 80 percent of eye damage occurs before 18 from exposure to solar UV radiation. As children play games, it’s necessary to protect their eyes from the sun and sport injuries. ECPs need to educate parents about the importance of protective eyewear for kids when participating in sports. For maximum protection and performance, Rx lenses — polycarbonate is preferred — can be inserted into a variety of sport-specific styles in a variety of youth sizes.Wiley XThe Wiley X Youth Force line offers Rx-able eyewear for all types of sports.(800) 776-7842, wileyx.comPumaPuma Junior Eyewear line.(844) 790-9165, kering.comAdvertisement OakleyThe Rx Frogskins XS is especially engineered for young faces.(800) 403-7449, oakley.comJulboLittle Heroes children’s line of Rx-able polarized lenses.(800) 651-0833, julbousa.comNike VisionThe Nike Legend S, an 8-base sport wrap sunglass made with Max Optics.(800) 645-1300, nikevision.comLiberty SportThe Sport Shift frame or goggle in the Patriot Collection has an RS 2.0 lens with FogBlok coating.(800) 444-5010, libertysport.comAdvertisement PolaroidPolaroid Kids sunglasses with polarized lenses for ages 4-12.(800) 631-1188, safilo.comHilcoRx-able swim goggle.(800) 955-6544, hilcovision.comUnder ArmourThe UA youth sunglasses with sport-specific Tuned technology designed specifically for baseball and golf.(516) 576-9100, underarmour.comSmart Ways To Sell Sports Eyewear to KidsAudrey Nelson, VisionQuest Eyecare, Greenwood & Indianapolis, INWe offer a range of sports sunglasses from Oakley’s youth line, sports goggles from Rec Specs and prescription swim goggles from Hilco. The most important thing our doctors discuss with patients is safety. For those kids needing active sunwear with or without prescription, the Oakley Prizm lenses are great. Only about 10 percent of kids who come into our practices wear a sport-specific goggle or eyewear so I think more education is needed for parents to understand that their children should have safety eyewear when playing sports. It also protects their children’s eyes from the sun.Dr. Samuel Teske, The Eye Doctors New Tampa, Tampa, FLWe’re based in an area that is growing rapidly with a lot of young families moving in and getting their children involved in sports. I first make sure parents understand the importance of eye protection, especially in sports. The mother is generally the decision maker so I talk to her first to ensure she’s on board. I ask her “What sports are your kids playing?” “How active is the sport?” Depending on how aggressive the sport is, I determine if the child will need protective eyewear. Baseball, for example, is an active sport with a high rate of injury. I usually concentrate on those children who already have a prescription and choose ideal safety eyewear that can help prevent injury. I usually prescribe Rec Specs from Liberty Sport, which have an in-built shock absorber. I always pair them with a polycarbonate lens due to its shatter resistance and I like to prescribe Transitions lenses too. Continue ReadingBetter VisionRetinal Cameras Are More Efficient, More Effective and Less Expensive Than Ever Before The latest models available and smart ways to use the latest technology. Published 2 months agoon April 4, 2019By Carol Gilhawley TRADITIONALLY, RETINAL CAMERAS were a large expense and pupils needed to be dilated to capture detailed images of the retina. However, in the past five years, high quality, non-mydriatic cameras that do not require dilation have come on the market costing a fraction of the price. There are also hand-held, wireless options and technology continues to improve. For example, D-EYE is building an artificial intelligence platform to help assess if a patient has a specific disease. Its goal is to provide a mass screening platform using their system and access to an approved database, to deliver an “assessment” (not a diagnosis) of the exam results for specific diseases so the patient can progress to the next level of care.Hill-Rom Welch AllynHill-Rom Welch Allyn RetinaVue 100 Imager(800) 535-6663, welchallyn.comAdvertisement Topcon Medical SystemsTRC-NW400 fully automated, non-mydriatic retinal camera(800) 223-1130, topconmedical.comCoburn TechnologiesSK-650 Retinal Camera(800) 262-8761, coburntechnologies.comMarcoMarco’s AFC-330 Automated Fundus Camera, SK-650 Retinal Camera(800) 874-5274, marco.comCanon USACanon CR-2 PLUS AF Digital Non-Mydriatic Retinal Camera(800) 652-2666, usa.canon.comAdvertisement D-EYED-EYE Retinal Imaging System(401) 473-6323, d-eyecare.comSmart Ways To Use Retinal CamerasDr. William Goldstein, Laser Eye Care Center, Shelby Township, MII use D-EYE’s fundus camera to document the optic nerve in patients who have glaucoma or suspected glaucoma. I started to use D-EYE three years ago. It’s an attachment for the iPhone that has a lens you pop on when you need it. I used to have a camera mounted to a slit lamp in one exam room. Now I travel from room to room to take pictures and this has improved efficiency. I add the picture to the patient’s record and bill insurance for the office visit in addition to the procedure code for taking the picture. The only disadvantage to the D-EYE system is that its field of view of the retina is small.Dr. Edward Chaum, Vanderbilt Eye Institute, Nashville, TNThis country needs to make it a scalable paradigm to effectively and efficiently screen patients for evidence of vision threatening eye disease in a primary care setting. There are 30 million diabetics in this country but only about half of them are seen by an eyecare professional. It is estimated that the number of diabetics will grow to 100 million within the next 20 years. Finding people and treating them early is critical. Most get seen by a primary care physician or endocrinologist but many need a second level of care and they’re falling through the cracks. Since the cost of a retinal camera has come down, spending about $5,000 to buy one is not a significant burden. Welch-Allyn’s RetinaVue device helps with eye care compliance among diabetic patients who might not otherwise get a retinal exam with a specialist in a timely manner. Continue ReadingBetter VisionLenses Finally Get the Visual Sales Aid They Need Why tell patients the lenses benefits when several companies now allow you to show them. Published 3 months agoon March 6, 2019By Carol Gilhawley SALES APPS FOR lenses come in many forms, whether a filter on a popular social media site or a freestanding lens display kit. In January, both Essilor and ZEISS came out with new lens apps. Essilor’s LenSelect helps ECPs demonstrate premium lenses to their patients. ZEISS’ interactive lens demo display comes with an iPad, new app and demo lenses . The app makes recommendations based on the patient’s answers and then texts or emails the practice before an exam. Purple Go is finding some success with its lens pricing app for optical retailers. Jeremy Huff, co-founder and CEO, said: “Opticians close sales twice as fast when using Purple Go’s lens pricing worksheet.” Whatever app your lens manufacturer suggests, they all aim to help you sell more lens options.Signet ArmorliteKodak lens ids (intelligent dispensing software)(800) 759-4630 | signetarmorlite.comEssilorLenSelect dispensing app(214) 496-4000 | essilorusa.comAdvertisement ZeissInteractive lens demo display(866) 596-5467, www.zeiss.com/lensesTransitionsSnapchat filter for ECPs that allows patients to virtually try on different frame styles with Transitions Light Intelligent Lenses.(800) 533-2081 | transitions.comAdvertisement Purple Go(415) 712-1325 | purplego.co/opticalBluTechThe Lens Display Kit to compare BluTech Ultra indoor lens and BluTech polarized polycarbonate lens.(800) 258- 5902 | blutechlenses.comSmart Ways To Sell Lenses Using Sales AppsVenus Sosa, Sears Optical, Miami, FLThe Transitions SnapChat filter is a very creative way to appeal to the younger generation. I think for a long time there was this idea that only the older generation used Transitions lenses but I love the way the attitude is changing. The filter is a smart way to market Transitions lenses and attract people from all walks of life. Using technology and a very popular social media app, it has added a hip and interactive spin to the lenses. In addition to showing our patients how to use it, the SnapChat filter is a fun way to also involve my friends and family. I can introduce them to Transitions in a unique way, by including them in the video with me. It’s great that the filter changes sceneries, background music and even the frames and lenses that appear on our faces.Dr. Amy Tran, Looksie Optometry, San Francisco, CAWe are one of the first beta test sites for Purple Go. I was doing a lot of paperwork and lens options were low. Using the Purple Go app on an iPad over the past 20 months, we can continually offer customized progressives, high index, Trivex and digital lenses all with top-of-the-line AR coatings. We use Purple Go as a tool to review lens options with our patients while taking their insurance and co-pays into consideration. We select their insurance from a drop-down menu to show patients their out-of-pocket expenses. It streamlines the conversation; side by side on the screen they can see how much their co-pay is along with the price for each lens option such as: type, material, treatment, sun protection and photochromic. We then review these costs with them on the screen. Continue ReadingAdvertisement LatestTrendingVideos Benchmarks21 hours agoWe Asked ECPs Which Famous Names Bought Their Eyewear Tip Sheet22 hours agoStart Bold, Take Better Breaks and And More Tips for May Manager's To-Do22 hours agoApproach Your Business Like A Customer Would and More Manager’s To-Dos for July Calendar22 hours agoAn Excuse to Celebrate “Nothing” and More July Events Press Releases23 hours agoPrevent Blindness Issues Call for Nominations for ’19 Bonnie Strickland Champion for Children’s Vision Award Headlines4 weeks agoEyewear Executive Dies Unexpectedly Headlines3 weeks agoOnline Eyewear Seller Gets More Prison Time Headlines2 weeks agoWalmart and Optometrists Agree On New State Bill Headlines4 weeks ago2 Accused of Selling Counterfeit Ray-Bans in $2M Fraud Case Headlines2 days ago8-Location Eyecare Practice Closes Its Doors INVISION Podcast3 weeks agoPodcast: What the Heck is Marketing? And What Should ECPs Focus on to Attract New Clients? Sponsored Content2 months agoHoya: The Right Lenses for Sun Protection Sponsored Content2 months agoNano Vista—The Quintessential Line for Kids Sponsored Content2 months agoNew ‘Auxiliary Skin’ Transforms Eyewear into Seamless Sunglasses INVISION Podcast3 months agoPodcast: More Ways to Motivate Your Own Eyecare Business Team Advertisement AdvertisementSubscribeBULLETINSGet the most important news and business ideas for eyecare professionals every weekday from INVISION. InstagramLOAD MORE Most Popular Headlines2 days ago8-Location Eyecare Practice Closes Its Doors Headlines6 days agoLongtime AOA Leader and Volunteer Dies at Age 62 America's Finest6 days agoA Stunning Milwaukee Practice That Is the Culmination of 3 Decades of Constant Improvement Photo Gallery1 week agoIdaho ECP Takes on the Snow in Style … and More Brain Squad Members in Their INVISION T-Shirts Headlines6 days agoFDA Approves Drug for Diabetic Eye Disease Headlines1 week agoEssilor and Luxottica Iron Out Leadership Struggles Headlines5 days agoShopko Optical Acquisition Completed; 80 Stores to Become Freestanding Locations Real Deal6 days agoEver Feel Like Your Billing Policy Is Backfiring?