44% of ECPs are Using Technology to Help Boost and Manage Your Reviews

Question:

Do you use technology or software to help encourage or manage your online reviews?

Yes: 44%

• We use DemandForce to send an email thanking patients for stopping by and encourage them to review our office. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
• Rise Local, we monitor email/cellphone numbers every day to make sure they are updated, then push request for feedback/online reviews. It has been very successful. — Pam Peters, Midwest Eye, Downers Grove, IL
• We use Google review through Innexus. We are working on making this stronger by hiring a full-time social management business. — Sherry Morgan, Logan Eye Care, Lake Mary, FL
• Solution Reach helps us manage reviews. We also really try to push Google reviews. Every time we do a repair or adjustment we always ask for a review. — Heather Aites, Family Vision Center, Westminster, CO
• I think it is fairly successful. With our internal surveys patients that give us high marks are directed to leave online reviews. — Sonja Franklin, OD, Modern Eyes, Austin, TX
• Patients get a text message after they leave asking how their visit was with a link to an online review website. We have mostly 5-star reviews, so it must be working! — Elizabeth Knaus, A to Z Eye Care, Arcata, CA
• We are quite active on our Google Pages account with regular social media posts and interacting with reviews. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
• We use Weave automatic messages to encourage online reviews. Every patient that comes in receives a text message with a link that takes them directly to where they can leave a review. We currently have 127 reviews and a 4.9 rating. That comes from asking so many people. — Sarah Montes, Hockemeyer Family Eye Care, New Haven, IN
• Advice Media Performance Center. It manages our reviews but so far has not increased them. — Star Taylor, Richens Eye Center, St George, UT
• Our patient communication system does direct patients to a survey/review, but it’s private and not posted on the major sites like Google and Yelp. While we have lots of “private” reviews, we only have a handful on the “big sites.” — Christine Howard, Attleboro Vision Care, Attleboro, MA
• We include a link in a survey sent out after delivery. This reminds me that I need to overhaul it because it looks kind of stale. — Travis LeFevre, Krystal Vision, Logan, UT
• We have software that sends a request for a review after the appointment. We have a good response from patients. — Melanie Jenkins, Spring Hill Eyecare, Spring Hill, TN
• We use Doctible and it is very successful! — Mark Perry, OD, Vision Health Institute, Orlando, FL
• Hibu is what we’re using and then we set up our EHR system to send out a text or email after a visit asking them to rate us. I don’t think it drives people into our office as we mainly have an older patient base and word of mouth is still our biggest advertiser. — Lindsey Pulford, Insights Eyecare, Manhattan KS
• We send out a review request from EyeCarePro. It works very well. — Kathryn Collins, OD, Kissel Eye Care, Lititz, PA
• We use SolutionReach to help us with our reviews. — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
• EHR and CRM software. — Dave Goodrich, Goodrich Optical, Lansing, MI
• Weave, it is successful when we remember to ask the patient and send the link. — Kristina Jordan, The Eye Site, Mishawaka, IN
• I use Weave that sends automated text to everyone two hours after their visit with a link for Google, Yelp, and Facebook. It helps out a lot. — Adam Ramsey, OD, Socialite Vision, Palm Beach Gardens, FL
• Weave, it sends texts to patients after their exams to encourage them to tell us about their experience on Google! — Tiffany Firer, Lifetime Eyecare, Jenison, MI
• Patients are sent a link to review their experience after their visit. Also, when a patient compliments us on their experience we ask them to let the boss know by mentioning us, by name, in a review. — Amie Robinson, Spring Hill Eyecare, Spring Hill
• It is somewhat successful. We get a lot of repeat business and multiple pair sales. — BJ Chambers, Carrera Optical, San Antonio, TX
• Weave, it’s pretty great compared to some of the others we’ve used in the past. We love its ability to text back and forth with patients as well as its ability to send email campaigns. — Tiffany Firer, Lifetime Eyecare, Jenison
• We use Prime Nexus and it is very good at our Google ratings. — Dierdre Fogle, OD, Eyetopia Eyecare, Littleton, CO

No: 56%

• We have established a system with our practice management software company where patients that check out are emailed and asked to answer a two-question survey. Patients are then directed to Google to leave a review. Since we opened our doors cold eight years ago word of mouth has been our #1 focus to grow and get the word out. We don’t do any advertising so having patients be our top cheerleaders has been very critical for us. This has proven a very successful strategy for a relatively new business. Online reviews have been a great extension along these lines. — Rita Ellent, OD, The Gardens Eye Care, Forest Hills, NY
• I let the online reviews go organic. — Kevin Count, Prentice Lab, Glenview, IL
• We just manage things manually using Google alerts, email alerts and just carefully monitoring our Google and Yelp reviews. — Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
• I ask for Google reviews and have a postcard we hand out. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
• We don’t farm reviews. It always ends up looking fake or stretched (and the reviews end up fluffy, containing very little useful data for potential customers). As a consumer, I don’t like farmed reviews and take them with many grains of salt. As a business, I feel not pushing reviews has worked in our favor. Some of our regional eye clinics have hundreds of five-star reviews, formulaic websites, and look very staged and sterile. Our very real five-star reviews, though fewer, paired with our home-crafted website, highlights our old-timey culture and the genuineness of what we do. Sometimes looking approachable beats trying to look like the best. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
• I wish this was something that I could take a class to learn how to do. I do ask customers to leave us a review when they tell us how much they love our service or their new glasses. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
• We offer a $10 credit to our patients accounts for writing us a review on Google which has given us a 4.9-star rating. We have started also offering it for Facebook reviews. — Caitlin Neal, San Juan Eye Center, Montrose, CO