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5 Horrible Things That ECPs Actually Did to Their Competitors

They went overboard with their rivalries.




IN INVISION’S FIRST annual Big Survey, we asked more than 500 ECPs to tell us the most unethical thing a direct rival ever did to them. Here’s just a sampling of what you guys are apparently doing to each other in the name of competition. (Go to Q. 31 of the Big Survey in our Nov-Dec issue for the whole sad story.)

  • “Copied a review from their Yelp page and made a fake account and posted it to our page — then took a good review from our page and posted it to their page. It was so obvious…and weird!”
  • “My previous employer wrote an email to a patient stating that all inventory in my new shop had been embezzled by me, from him.”
  • “We swapped store locations with a competitor. Now, when our patients show up at our old location, our rival gets them in the exam room before he tells them we are at a different location. Also, he tells them he doesn’t know where we are located, even though it used to be his old office!”
  • “Purchased an app so that when people search for our practice, theirs comes up first.”
  • “[A major optical chain] came into my office as a secret shopper and offered my wife, who is my optician for the past 20 years, a job. SNEAKY!”

The 2019 Big Survey was conducted from August to October and attracted responses from more than 500 American ECPs. Look out for the full results in the November/December issue of INVISION.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


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