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5 Key Trends for Practice Growth and More of What You Need to Know for April

Along with retail’s continued growth and how Circadian rhythm disruptions affect aging eyes.

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5 Key Trends for Practice Growth and More of What You Need to Know for April

Circadian Rhythm and Aging Eyes

Bright light helps us see better, but our eyes need darkness for better vision. Daylight breaks down the sensitive machinery of our eyes, and during night’s darkness, key pieces are rebuilt. Researchers at Purdue University have found that if the circadian rhythm that runs this process is disrupted, our eyes may be at greater risk of retinal degeneration as we age. The team studied the eyes of Drosophila flies, a common model for the human eye, using multiple time points during aging, and found the disruption of circadian rhythms is associated with the onset of several age-related eye diseases in humans. invisionmag.com/042202

NRF Sees 6-8% Retail Growth

The NRF anticipates retail sales will grow 6-8% in 2022. It forecasts sales will total $4.86-$4.95 trillion (excluding car dealers, gas stations and restaurants). Non-store and online sales, which are included in the total figure, are expected to grow 11-13% to $1.17-$1.19 trillion as consumers continue to utilize ecommerce. The 2022 figure compares with 14% in 2021, the highest in over 20 years. This year’s forecast is notably above the 10-year, pre-pandemic growth rate of 3.7%. The NRF attributes this to anticipated strong job and wage growth and declining unemployment. But it projects full-year GDP growth will slow to around 3.5%, given inflation, tighter monetary policy, and less stimulus. nrf.com/state-retail-and-consumer-2022

5 Key Trends for Growth

PatientPop’s 2022 Healthcare Marketing Trends whitepaper identifies five trends that will drive practice growth in 2022:

1. Personalization

2. Digital connection trends… Yes, including telehealth

3. Local SEO

4. Reputation management (Nearly one in five consumers only consider providers with a minimum of 4.5 stars.)

5. Monitoring key performance indicators (KPIs).

To take your practice growth to the next level, first assess your healthcare marketing strategy and set clear, measurable goals for the coming period. Start by focusing on improvements that reveal performance progress and drive long-term growth. The full report, along with ideas for adjusting your marketing, can be found on PatientPop’s site. www.patientpop.com

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