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7 Tasty New Eyewear Picks for Men




MEN’S FRAMES ACCOUNT for almost half of the eyewear pie, but let’s be honest: We often focus more on the women’s slice because it’s usually served — colors! shapes! bling! — à la mode … OK, now we want pie … Hopefully your customers will be tempted by these flavorful new frames too.

290 eyewear from Headlines


Modern men will melt for the slim silhouette and metal detailing of smart model 290. One could match these with slim-fit trousers to be ultra-hip and trendy, but maybe don’t.

(888) 399-7742 |


K-581 frames from KLiik



Modern model K-581 is an appealing acetate with slender stainless-steel temples. It has a retro feel and while technically unisex — very 90s! — is featured in the current on-trend color, crystal. Also available in matte black and tortoise.

(855) 455-0042 |


3110 frames from Elasta


Safilo reintroduces one of their flagship brands with durable model 3110, targeted to 40+ men who don’t care about labels, but are looking for affordable quality and functional style. Hello Sir!

(800) 631-1188 |



CU201903 eyeglass frames from Champion


For better or worse, athleisure (the word and the trend) seems to be here to stay, but masculine model CU201903 does an excellent job of combining style and flexible-titanium comfort, so please put on some real pants.

(800) 243-6350 |


1502 eyewear from Prodesign


Prodesign Denmark

Inspired by performance wear, the thin profile of lightweight model 1502 gives it an elegant look. Classic, but not conservative, the pop of color stands in for a well-chosen pocket square … stylish, but not too much.

(800) 654-6099  |


EB3200 eyeglasses from Eddie Bauer

Eddie Bauer

Perfect for hitting the trail, or just walking the dog, comfy model EB32000 is shown here in Pantone’s color of the year, Greenery. Also in blue and brown.

(800) 645-2121,


7 Tasty New Eyewear Picks for Men


A rugged frame accented with a delightful band of color on the temples, model KA5817 in navy will take the wearer from the gym to the office to after-work drinks. Rinse, repeat.

(800) 372-6372,




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their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

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