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Getting Naked Never
Looked So Good

9 styles giving new meaning to 'send nudes.'

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Mykita (ABOVE)

The MYKITA 2019 campaign is a family affair highlighting love and shot in tropical climates. In his eleventh campaign for MYKITA, artist and photographer Mark Borthwick, alongside his daughter and fellow photographer Bibi Cornejo-Borthwick, transport viewers to a Caribbean island with a close family clan and their friends and lovers. Relying only on natural light and analogue camera, the photographers capture spontaneous moments between people and their environment, conveying a sense of harmony and belonging. The MYKITA lookbook is available at all MYKITA Shops, selected opticians and fashion stores. Here, both wear the LITE Vabo. $605. mykita.com

 

Ogi Eyewear

The Seraphin Cahill 8064 celebrates contrast with an accent color that pops, while remaining in the same family as rest of the frame’s neutral look.

(888) 560-1060, ogieyewear.com

$290

 

Glacée

Two is better than one when it comes to the metal wire construction of the GL6901 — an oversized cat eye with a retro drop temple.

(888) 399-7742, alternativeeyes.com

$270

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Maui Jim

From the Acetate Collection, the optical MJO2207 is at its most neutral in crystal with a hint of pink. This square frame has spring hinges and a saddle-style bridge.

(866) 666-5905, mauijim.com

Starts at $500

 

Lucky Brand

The stainless steel frame and plastic-injected front and temple tips on the D117 open the door for this butterfly style to be a sophisticated twist on the whimsical.

(800) 423-3023,derigo.us

$162

 

Burberry

The ’50s finds its way to the present with the acetate BE4283, which features an upswept brow bar and unique eyeshape.

(800) 422-2020, my.luxottica.com

$270

 

Rag & Bone

An elongated metal dagger hinge on the RNB 3020 makes a point as the Havana opal peach color creates a striking look with its tort-meets-neutral combination.

(800) 631-1188, mysafilo.com

$245

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OWP

Drawing inspiration from the art of origami, model 2175 is an acetate frame with multilayered temples.

(913) 839-1519, owp.de/en

$330

 

Väri Eyewear

A surprising, modern version of the P3 shape, the VR 9 has a saddle bridge — rather than the usual keyhole bridge — and a translucent, TR90 front.

(516) 570-2723, varieyewear.com

$195

 

Smith Optics

The Spellbound leaves wearers in that very state with its lightweight injection-molded plastic, adjustable wirecore temples and megol nosepads.

(888) 206-2995, smithoptics.com

$159

Rachel Bozek is a contributing writer for INVISION.

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When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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Products

ECPs Share Their Best-Selling Collections for October 2019

So many brands sold well!

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The CHANEL 3281, simple and well-fitting. CHANEL was also our #1 selling sun brand. The pilots are so comfortable and glamorous. — Susan Spencer, Council Eye Care, Williamsville, NY

The iChill C7018 from Aspex Eyewear is a combination frame in a round shape with a standard hinge. Shown in the crystal and gold color combination, the frame is available in three feminine combinations. $89.95

We brought in six ICHILL styles to see how people responded. They are loving them! They love the light weight, and the fun shapes and styles. — Nichole Montavon, Oskaloosa Vision Center, Oskaloosa, LA

  • In optical, Morel 1880s, GUESS and DUTZ; MAUI JIM suns. — Deb Jaeger, Eye Center of the Dakotas, Bismarck, ND
  • We’ve been moving the TAKUMI TK1111 for its fun but ‘safe’ design and the sunclip is a bonus! The WILEY X Kobe has sold more times last month than any other suns. Sometimes the core frames are the hare that wins the race. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA
  • SILHOUETTE glasses and MAUI JIM suns. — Trish Todd, Legacy Vision, Plano, TX
  • MODO and with a sunclip for sunwear. — Bethany Cassar, Complete Eye Health, Holland, MI
  • RAY-BAN ophthalmic, but by shrinking margins, and RAY-BAN pilot sun. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • TURA glasses and RAY-BAN sunglasses. — BJ Chambers, Carrera Optical, McQueeney, TX
  • OLIVER PEOPLES, GIORGIO ARMANI and TIFFANY; all three lines are really nice and were practically tied for the hottest-selling. In sun, OAKLEY, RAY-BAN and VERSACEOAKLEY is a great line with many styles and a wide range of prices. — Elias Awad, Invision Eyewear, Overland Park, KS
  • DOLABANY frames. — Joyce Paton, Village Eye Care, Raleigh, NC
  • CHARMANT TITANIUM glasses; RAY-BAN and COACH sunglasses. — Thomas Sacilowski, Eye Sight Medical Center, Tonawanda, NY
  • MICHAEL KORS ophthalmics and RAY-BAN suns. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • ANNE ET VALENTIN optical frames and MAUI JIM sunglasses. — Marc Rosenberg, M&J Optical, Brookhaven, PA
  • The CALVIN KLEIN Color Thin line has been doing really well for us in all styles. The nylon material is flexible, lightweight and comes in tons of cool colors. And an extra $20 off for VSP patients! The WOOW line continually flies off our shelves, especially the Last Call 2. RAY-BAN suns, always Ray Bans! — Kris Kittell, Torrey Highlands Optometry, San Diego, CA
  • GUCCI glasses due to current fashion trends, I guess. — Minh Ta, Specs Appeal, Decatur, GA
  • OVVO opticals because they are light weight, strong and fashionable. LULU GUINNESS sunwear for style and colors. — Kat Leek, Kat’s Eyes Optical, Phoenix, AZ
  • FRANCIS KLEIN eyeglasses are so beautiful and JACQUE MARIE MAGE sunglasses are so on-trend and cool. FACE Á FACE in both; I love the new optical styles and colors and the new suns are amazing. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • CALLAWAY glasses and RAY-BAN suns. — Susan Holt, Coastal North Vision Care, Myrtle Beach, SC
  • TEKA wood and buffalo in the temple eyewear styles and ETNIA BARCELONS, any style, such a nice proper mixture of colors at a fair price. For sun, the OAKLEY Flak Jacket 2.0. — Scott Keating, OD, Vision Trends, Dover, OH
  • GUESS and TOMMY HILFIGER glasses, RAY-BAN suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • For women, LIZ CLAIBORNE glasses are flying out the damn door. For men, NIKE. — Rick Rickgauer, Vision Associates, Girard, PA
  • TOM FORD suns and opticals. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • REAL TREE does really well here. We are a rural area and it appeals to even those old grumps that do not want eyewear. POLAROID suns, old school and affordable. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • MINIMA in both. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • The RAY-BAN 5362 optical is always a fan favorite; the RAY-BAN 3547 sun too. — Pam Neagle, Austin Eyeworks, Austin, TX
  • ECO, we have a package that includes polycarbonate and a level B A/R. It has been very successful for us. RAY-BAN suns are by far our #1 frame line. — Sonja Franklin, Modern Eyes, Austin, TX
  • CELINE in both. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • EUROPA and MOREL glasses for variety and weight; MAUI JIM and INVU suns. — Pam Peters, Midwest Eye, Downers Grove, IL
  • EUROPA lines, TOM FORD and DAVID SPENCER glasses, it was a new line with a good price point. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • It was a tie between a RAY-BAN RX5228 and a Modern GB+ Flawless. The RAY-BAN Rx5228 is a classic, fits well and has broad appeal. The GB+ Flawless is a ladies zyl, also in a classic shape, but being a 58mm eye size it is a bit larger than many of the ladies frames out there right now. It has great color combos and is comfortable too. The KATE SPADE Ayleen/S was our best selling sunglass. It is popular for being a large ladies sunglass while not being oversized. It is also lightweight and comfortable. — Dawn Christman Munoz, North Valley Eye Medical Group, Mission Hills, CA
  • TITANFLEX because they’re good basic guy styles with durability. L.A.M.B. sold well in suns. — John LaShorne, Brown County Eye Care, Nashville, IN
  • SILHOUETTE rimless frames sell well because it is very customizable. WILEY X suns usually sell really well because people recognize the brand. — Tammy Warmouth, Main Optical, Luzerne, PA
  • SAKS FIFTH AVENUE are always a steady one on our list. They’re a really good fit for our rural, elderly demographic in price point and style. The 284/T is doing well – a discreet, lightweight half-frame in several decent color options. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • TOM FORD and TOMS eyewear. We had a big frame sale in our vision clinic and were offering discounts on any frame/sunglass in stock. I think that is why the TOM FORD sold so well, and our TOMS frame rep was on-site helping us, so she was able to showcase her frame line, as well. — Denise Robertson, Washington State University Vision Clinic, Pullman, WA
  • FLEXONS were a hot commodity. We sold the FLEXON 600 three times … an oldy but a goody! — Elizabeth Knaus, A to Z Eye Care, Arcata, CA
  • ALAN J glasses and the COSTA Water Woman suns. — Nicole Leonard, Custom Eye Care, San Antonio, TX
  • MODO, great style, lightness and good price points, and LAFONT for patients who don’t want cookie cutter styling. — Murray Kessler, OD, Eyecare Plus Scottsdale, Scottsdale, AZ
  • MICHAEL KORS glasses are still a strong seller. Good color variety and style options. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • ARTICLE ONE‘s active sunglass line has sold incredibly well. We got them in the first of last month and have already had to reorder. — Travis LeFevre, Krystal Vision, Logan, UT
  • KATE SPADE and HELIUM eyeglasses. — Heidi Hipsher, Northland Eye Care, Flagstaff, AZ
  • GARRETT LEIGHT is doing well. — Selina McGee, OD, Precision Vision, Edmond, OK
  • After having MODO for only about three months it quickly grew to our top selling line. Patients were hungry for more so we brought in ECO and it’s been the same experience where we can’t seem to get them in fast enough. The combination between the handmade, lightweight materials and the giving back mentality of the two lines seems to really resonate with our patients and our staff (many of whom have chosen MODO frames as their everyday frames). Because of this hype, we are going to continue bringing in lines with stories and kicking out lines that don’t stand out from the crowd. — Tiffany Firer, Lifetime Eyecare, Jenison, MI
  • L.A. EYEWORKS because we love it so much and it is so funsies!! — Nancy Revis, Uber Optics, Petaluma, CA
  • Safilo’s MAX MARA. — Danielle Doniver, Heritage Optical, Detroit, MI
  • JOE and JOSEPH ABBOUD ophthalmics. — Karen Pailthorpe, University Optometrists, Kingston, RI
  • The VERA BRADLEY Colene in Bordeaux Blooms and COSTA suns. — Jessica Mitchell, Mitchell Eye Care, Starkville, MS
  • FYSH glasses, bright colors and fun styles; and MEXX suns, stylish and affordable. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
  • The ANNE ET VALENTIN Alma and Amalia, the BEVEL Beets Go On, and the NANO Camper for kids. — Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • Our men are loving the HELIUM by Match line. While our ladies are head over heels for the new MARCIANO we got in. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • ETNIA BRCELONA and MODO/ECO were our top sellers, with STUDIO OPTYX close behind. The new Etnias are a nice blend of throwback and modern style that look perfect on any age, and the new MODO neutral styles did well last month. ECO with clips again! Finlay in Black/Gradient is always the first to fly off the shelf. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • KATE SPADE LaDonna in Rose Gold Glitter; I have sold it at least 17 times now! The INVU 193 Gold/Brown sun. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
  • SPECTACLE EYWORKS and MAUI JIM opticals. I push these two lines because I believe in them and they haven’t sold their souls. — Kirk Lee, Eye Care Associates, Ellisville, MS
  • SALT and MASUNAGA ophthalmics are always classic best sellers. REVO suns, every pair is polarized. — Maureen Garbis, Compass EyeCare, Oak Park, IL
  • TOM FORD. I created a spot to highlight them and the zyl with clip is doing great. MAUI JIM suns, we had a BOGO 50% sale. — Tim Gray, Visual Eyes, Huntingdon Valley, PA
  • ØRGREEN and IGREEN, because they are highly customizable and very lightweight and comfortable for the patient. — Pablo E. Mercado, Optima Eyecare, Alpharetta, GA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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Better Vision

The Growing Market for Supplements that Boost Ocular Heath and Functioning

Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

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RESEARCH HAS SHOWN that nutraceuticals or supplements can increase macular pigment optical density and help alleviate headaches and eye fatigue. Based on doctor feedback and increased consumer concerns around vision symptoms from device usage, EyePromise developed Screen Shield Teen, an all-natural zeaxanthin fruit-punch flavored chewable vitamin for children ages 4 and up. As with other ocular supplements, it is meant to be taken in conjunction with a daily multi-vitamin. Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

Nordic Naturals Eye Health

ProOmega 2000 eye moisture formula.

(800) 662-2544 nordicnaturalspro.com

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Lipotriad Eye Vitamins

Lipotriad Visionary.

(888) 393-5476, lipotriadvitamins.com

Natural Ophthalmics

Total Ocular Function Spray.

(877) 220-9710, natoph.com

Bausch + Lomb

PreserVision AREDS 2 Formula minigel eye vitamins.

(800) 828-9030, bausch.com

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EyePromise

All-natural vitamin line that includes Screen Shield Pro and Screen Shield Teen.

(866) 833-2800, eyepromise.com

Smart Ways To Sell Nutraceuticals

Dr. Rishi Singh, Cole Eye Institute, Cleveland, Clinic, Cleveland, OH

Data overwhelmingly support nutraceuticals for patients with Category 3 age-related macular degeneration (AMD) and category four AMD in one eye. Patients should take vitamins to reduce their conversion to AMD because studies show they can result in a 35-40% reduction over a five-year period which is significant. It’s not hard to persuade patients to buy these because they are on sale everywhere, at stores like Costco and Walmart. We direct them to the right type of vitamin for their eyes and I usually recommend Bausch + Lomb’s Preservision Areds eye vitamin in addition to a senior multivitamin. I suggest they connect with their pharmacist to get the right components for them based on cost and availability.

Dr. Louise Sclafani, Solo Eyecare and Gallery, Chicago and Illinois College of Optometry

Studies have shown that over-the-counter nutraceuticals that contain lutein and zeaxanthin can reduce symptoms like fatigue, contrast sensitivity and glare disability. They can improve visual temporal processing and help build up macular pigments to improve memory and verbal fluency. Since we don’t sell these vitamins in the practice, we recommend patients purchase them online. I suggest they buy the EyePromise family of products. They sell vitamins for geriatrics, sports vision, dry eye and screen time. We don’t yet know the damage of all this screen time on young eyes as many kids suffer from eyestrain, headaches and sleeping problems. I recommend EyePromise’s Screen Shield Teen.

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Products

For These 9 Styles the Temples Make the Frame

They have us rethinking coming at them sideways.

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Chloé

Five acetate beads on each temple define the CE167S, while the oval lenses and metal rims add to its character. Temple tips are accented with Chloé’s signature teardrop cutout.

(800) 645-1300, marchon.com

$455

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L.K.Bennett

Sometimes a tort temple with true depth makes all the difference. The acetate Sun 12 scores a geometric victory by combining its round frame front with a distinct angle on each temple.

millmeadopticalgroup.com

$169

Miu Miu

An acetate-and-metal combination frame, the MU02VS makes its mark with decidedly curved temples, a double bridge, and glitter-infused fronts and temple tips.

(800) 422-2020, my.luxottica.com

$440

Givenchy

The 7152/S, a women’s metal frame with wrapping lens, includes the option of adding crystals. The eye-catching, curved temples include the Givenchy logo on the round tips, adding to the standout features of this style.

(800) 631-1188, mysafilo.com

$450 as shown

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Stella McCartney

What’s in a name? When it comes to the SC0210S, pretty much everything. This bio-acetate style’s temples say it all and make perfect sense for those with a hankering for sparkle.

kering.com

$380

Proof

Made with hand-layered, sustainably sourced wood, the Ontario turns heads with its return-to-nature sensibility. A look inside the temples reveals the quote “Don’t forget your roots.”

iwantproof.com

$114

Guess

There’s no guesswork needed when it comes to the metal GU7645, which makes itself known with a bold GUESS logo on both temples.

(800) 345-8482, marcolin.com

$88

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Betsey Johnson

Giving the temples a frame-front level of priority, polka dots rendezvous with flowers on the arms of the Soul Sister.

(800) 414-7656, imagewear.com

$170

Vera Wang

A full acetate cat eye, the Dasnee ups anyone’s bling factor with a delightful cluster of Swarovski crystals on each temple.

(800) 627-2898, kenmarkeyewear.com

$292

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