
Finding Ways to Be Different ... and More Manager's To-Dos for April
April 2-7 MANAGEMENT. Invest time in finding places where you can differentiate your business. These can be big and...

You've Been Brainwashed, Part 2: Not the Insurance Question Again!
At the time of my writing this, INVISION put out a story on their website, “These Were the Most Popular Eyecare Stories of 2017” (invmag.us/031801). I was taken by surprise that an article I...

VSP Global Call Centers Honored for Customer Service
(PRESS RELEASE) RANCHO CORDOVA, CA — For the 16th consecutive year, VSP Global’s call centers have been recognized for delivering excellent customer service by Service Quality Measurement Group,...

Important Changes to INVISION Bulletin Delivery
Having problems receiving your INVISION e-mail bulletins? Effective March 21, all emails, enewsletters and digital...

Optometry Program to Enroll First Students in 2020
It will serve the Appalachia region. Tusculum College plans to enroll the first students in its new optometry...

My Eyelab Announces South Texas Expansion
(PRESS RELEASE) PALM SPRINGS, FL — Optical retailer My Eyelab is expanding operations across South Texas with a multi-unit franchise agreement. After more than 20 years in the cellular retail...

Eyewear Firm Buys Maker of Sports Sunglasses
The deal will 'expand circulation and deepen the range of styles provided.' DENVER — Navajo Inc., maker of the Piranha eyewear brand, has acquired Maxx HD Sunglasses, a Colorado-based national...

Vision Expo East Draws 715 Exhibitors
190+ of them were new. (Press Release) Vision Expo East has wrapped up its 32nd year amid a lively celebration with more than 190 new of the 715 total exhibitors, an attendance increase in...

Online Eyewear Retailer Pleads Guilty to Fraud
He's the operator of OpticsFast.com. Vitaly Borker, operator of online retailer OpticsFast.com, has pleaded guilty to fraud and conspiracy, The Associated Press reports. He's scheduled for...

Drop the Jargon! (At Least If You Want Patients to Understand What You're Saying)
When was the last time you really thought about how you educate your patients? Are you confident what you’re telling them is being understood, let alone absorbed? The reality is, more often than...
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Hear What the Industry Thinks About the Ultimate Lens Package by Essilor
Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.