Sanity Files

A Beach-Side Optician Tackling To-Do Lists and Paperwork With a Never Ending Supply of Coffee

Her husband, baby boy and a sandy stroll is all she needs to shake off a stressful day.

Published

4 years ago

December 27, 2020

INVISION Staff Invision January 2021 Issue

Anja Jakupovic
OPTIK! European Eyewear, St. Petersburg, FL

Anja Jakupovic loves the creativity of running her own business. “The freedom of curating my own collection and choosing only the best for my clients” and “being able to implement new ideas at any given time” are two of her favorite things about her beachside boutique. And her coffee addiction helps her deal with her least favorite aspects … like her never-ending to-do list, loads of paperwork, and the fact that the “work never stops even when you are on vacation with your family.” But for Jakupovic it’s all worth it. “I love knowing that I get to go home to a beautiful baby boy and my husband after a stressful day. We take advantage of our beautiful Florida beaches and go for evening walks to Clearwater Beach.”

Related Topics:eyecare businesses in Florida

INVISION Staff

Since launching in 2014, INVISION has won 31 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. In 2024, the publication celebrates its 10th anniversary of serving eyecare professionals. Contact INVISION's editors at editor@invisionmag.com.

click to Comment(Comment)

Up Next

A Texas OD Dedicated to Helping Her Patients See Good, Look Good and Feel Good

Don't Miss

A People-Loving Optician Who Runs a Legacy Business and Relies on Routine to Conquer Anything That Comes His Way

Get the Practice of Your Dreams With Omg! Optical Marketing Group

This high volume practice had outgrown their ultra successful location and needed expansion. The idea was big, just like Texas! Design a fusion concept that featured optometry, aesthetics, fitness + wellness. Mission accomplished. Download the Free Lookbook.