Sanity Files A Beach-Side Optician Tackling To-Do Lists and Paperwork With a Never Ending Supply of Coffee Her husband, baby boy and a sandy stroll is all she needs to shake off a stressful day. Published 4 years ago on December 27, 2020 By INVISION Staff Invision January 2021 Issue Share Tweet Anja Jakupovic OPTIK! European Eyewear, St. Petersburg, FL Anja Jakupovic loves the creativity of running her own business. “The freedom of curating my own collection and choosing only the best for my clients” and “being able to implement new ideas at any given time” are two of her favorite things about her beachside boutique. And her coffee addiction helps her deal with her least favorite aspects … like her never-ending to-do list, loads of paperwork, and the fact that the “work never stops even when you are on vacation with your family.” But for Jakupovic it’s all worth it. “I love knowing that I get to go home to a beautiful baby boy and my husband after a stressful day. We take advantage of our beautiful Florida beaches and go for evening walks to Clearwater Beach.” Related Topics:eyecare businesses in Florida INVISION Staff Since launching in 2014, INVISION has won 35 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. Contact INVISION's editors at editor@invisionmag.com. click to Comment(Comment) Up Next A Texas OD Dedicated to Helping Her Patients See Good, Look Good and Feel Good Don't Miss A People-Loving Optician Who Runs a Legacy Business and Relies on Routine to Conquer Anything That Comes His Way SPONSORED VIDEO TECH DAYS 2025 – Where Vision Meets Innovation Read more here. You may like An Optician Who Is Living the Dream of Owning Her Own Business But Admits It Doesn’t Allow Much Opportunity for Time Off Another Multihyphenate OD Who After Running Two Businesses Still Finds Time for Family, Friends, Yoga and … Pickleball A Super Relatable Orlando OD Who Loves Nearly Everything About Running Her Business … Except Paying Bills Promoted Headlines On Trend and On Budget: That’s Affordable Luxury Modern Optical International Spark of Genius Shamir Value Driven Eyewear Modern Optical International Advertisement Latest Trending Videos Headlines4 hours ago Purpose or Promotions on Memorial Day? Press Releases9 hours ago Marchon Eyewear, Inc. and Plastic Bank Announce the Renewal of Global Partnership Business & Practice Management10 hours ago National Selfie Day, Sunglasses Day and More June Dates to Draw Attention to Your Business Columns11 hours ago Building Trust With Your Patients Through Marketing Press Releases1 day ago The Alliance for Healthcare from the Eye Launches to Transform Disease Detection and Coordinated Care Delivery With Oculomics and Artificial Intelligence (AI) Podcasts4 weeks ago LEADERSHIP: Your Success Depends on It Products2 weeks ago ECPs Share their Best-Selling Collections for March Business & Practice Management2 weeks ago This Arizona Practice Combines Luxury Eyecare With Whimsical Branding and a Fresh Approach to Staffing People4 weeks ago Your Management Style is Hurting Your Sales People3 weeks ago It’s Not Just About What You Do, but How You Do It Podcasts3 weeks ago From Comedy to CEO: An Interview with Scott Shapiro Podcasts4 weeks ago LEADERSHIP: Your Success Depends on It Podcasts3 months ago Sandbox Stories by Dr. Scott Jens Podcasts3 months ago Revenue Rx: Optical Retail Wins Sponsored Content7 months ago Shamir Driver Intelligence™ Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Products1 week ago May’s Latest Releases Prove Spring is For Colorful Eyewear Business & Practice Management1 week ago These Myopia Treatments Give ECPs More Options for Addressing the Challenges of Nearsightedness Business & Practice Management1 week ago You Asked: Where Are Good Places to Cut Costs and What Would You Not Skimp On? People1 week ago Drive-by Try-On Business & Practice Management10 hours ago National Selfie Day, Sunglasses Day and More June Dates to Draw Attention to Your Business Inbox5 days ago Planning the Big Picture, and More of Your Letters to the Editor for May Business & Practice Management6 days ago Write a Back-to-School Blog, Get Your Sunglass Displays in Shape, and More Summer To-Dos Business & Practice Management5 days ago We Asked You to Sum Up the First 3 Months of 2025. Here Are Your Responses…