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Sanity Files

A Beach-Side Optician Tackling To-Do Lists and Paperwork With a Never Ending Supply of Coffee

Her husband, baby boy and a sandy stroll is all she needs to shake off a stressful day.




Anja Jakupovic-Sanity Files
Anja Jakupovic
OPTIK! European Eyewear, St. Petersburg, FL

Anja Jakupovic loves the creativity of running her own business. “The freedom of curating my own collection and choosing only the best for my clients” and “being able to implement new ideas at any given time” are two of her favorite things about her beachside boutique. And her coffee addiction helps her deal with her least favorite aspects … like her never-ending to-do list, loads of paperwork, and the fact that the “work never stops even when you are on vacation with your family.” But for Jakupovic it’s all worth it. “I love knowing that I get to go home to a beautiful baby boy and my husband after a stressful day. We take advantage of our beautiful Florida beaches and go for evening walks to Clearwater Beach.”

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Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit *Study conducted by ⒸIpsos – Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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