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A Campaign Educating Parents on Myopia and More of What You Need to Know for November

Like Shamir goes racing and Zeiss gets glasses.




A Campaign Educating Parents on Myopia and More of What You Need to Know for November

Shamir Enters Formula 1

Shamir has become Alpine F1’s optical performance partner to improve the visual quality, safety and performance of every team member. The Shamir-Alpine F1 Team partnership will create the first vision performance lab in Formula 1 racing, providing high performance ophthalmic assessment for Alpine F1 Team and Alpine Academy drivers as well as the pit crew, pit wall and personnel at Alpine F1 Team’s bases in Enstone, UK, and Viry-Châtillon, France.
Alpine and Shamir engineers will research and develop new technologies to improve racing and safety performance focused on vision, including reduced glare goggles, colored visors and anti-fog lenses, amongst other innovations. The Alpine F1 Team track team, as well as personnel at its two headquarters, will get Shamir’s most advanced safety equipment and lenses.

New Myopia Education

CooperVision announced a new U.S. initiative, “Take Control: Myopia & You” to increase awareness of the disease and encourage parents to schedule eye exams for their children. The campaign will build upon the Brilliant Futures Myopia Management Program featuring FDA-approved MiSight 1 day CLs, which are designed for myopia control. Nine-year-old award-nominated child actor Alan Kim (Minari, 2021) will serve as a primary spokesperson. Actress and singer, Madison Reyes, 17, (Julie And The Phantoms, 2020), will support the campaign.

Marchon and Zeiss Partner

Marchon Eyewear and ZEISS Vision Care have entered into an exclusive global licensing agreement for optical eyewear and sunglasses. The first collection developed under the agreement will roll out in Spring 2022. A capsule collection of nine optical styles for men has been previewed under Marchon’s Altair portfolio, available exclusively in the U.S. The collection is constructed with advanced materials like titanium and signature ZEISS design elements and will be sold exclusively through select optical retailers under Marchon’s Altair network with a global men’s collection releasing in Spring 2022 under the Marchon portfolio internationally.

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