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A Chic Place for Clients to Sit and More Business Boosters for March

From glamorous to utilitarian, we have all the bases covered.

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Keep ’Em Comfy

Have clients stay awhile with some stylish stools from LUMISOURCE while you dazzle them with your wares. This Grotto style, just one offered by the company, is as elegant as can be with its light neutral palette and modern lines.

$150

lumisource.com

Application Required

The Chio contact lens applicator from CLIARA features an advanced ergonomic design for easy application and removal of all scleral and GP lenses, and application of all soft and hybrid lenses. The Quick-Release Safety Button makes it safe to use for even the most difficult CL patients.

$19.95

cliaraeyes.com

Tea for Two

Two eyes, that is. These Beauty Steep Tea Bag Eye Masks from UNCOMMON GOODS provide all the soothing tea benefits for tired, puffy peepers, in one stay-put eye mask. The set of six includes three blends: black tea and rose, green tea and jasmine and white tea and fennel.

$30.00 for six

uncommongoods.com

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Clip On, Clip Off

Take a ho-hum ensemble from zero to hero in no time with these ultra-fabulous 3” Fancy Evil Eye clipon earrings from LEMONIBLANC. Our EIC may or may not have picked up a pair for herself.

$19.99

lemoniblanc.com

Lil’ House on the Dispensary

Well displayed frames almost sell themselves. OMG offers a selection of frame displays but these acrylic Lil’ House Displays are our favorite. And with their “Buy More, Save More” incentive you can be sure all of your frames have a home of their own.

$19.95

omghome.net

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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New Products

Champagne Anyone? Plus More Latest Releases for March

Color and style are also invited to the party.

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Runway Ready

With a strut all its own, the GIORGIO ARMANI AR 6082 combines a geometric angle with a slightly curved browbar.

my.luxottica.com

$330

Tag! You’re It

Get the latest bar code technology, Op-Tags, custom labels and more from ARCH CROWN. At VEE, save 10% on certain Op-Tags and labels and save

$40 on Arch Crown bar code technology packages.

archcrown.com

Prices upon request

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Power to Elevate

If you’re looking for an alternative to the usual exam room seating options for patients, the Elevate from CHAMPION is a fully powered infusion chair with a lower seat height, easy adjustment, and a small footprint.

championchair.com

Price upon request

Expanding and Enhancing

SHAMIR Glacier PLUS UV is now nationally distributed, with its recent expansion for ordering from VSP One labs. The AR coating offers UV protection and an oleophobic surface, serving as a scratch-resistant dirt repellant.

shamirlens.com

Price upon request

Garden Party

One of the newest styles from ZAC POSEN, the Truvy combines metal and acetate for an unforgettable feminine design. Crystal acetate is laminated over the floral print acetate.

kenmarkeyewear.com

$156

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Good Jeans

The PEPE JEANS 3324 is a matte frame featuring new denim acetate laminations behind the logo.

mondotticausa.com

$175

On the Grid

The upswept rectangular shape of the COCO &BREEZY Clarity is overshadowed only by the textured-but-matching metal layer on the frame’s upper corners. eseyewear.com

$249

Champagne, Anyone?

The LEON MAX 6033 is a petite-fit frame that features a champagne crystal front with tort temples and wrapped metal end pieces.

zyloware.com

$79.95

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Products

Modern Suns Inspired by the Iconic Styles of the 50s, 60s and 80s

Time tested and still keepers after all these years.

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ic! Berlin

Part of their Core Collection, the Loan L. is named for a team member at the company. (The collection highlights company employees.) This lightweight frame is made from German stainless steel and has a screwless, interlocking hinge.

ic-berlin.de

Starting at $479

Polaroid

With pixel detailing and low-relief graphic lines, the PLD 6084/S helps the Heritage Capsule Collection stay true to its name. This 50s-inspired cat-eye is a bi-layer acetate frame.

(800) 631-1188, mysafilo.com

$98

Atelier Swarovski

Available in May, the SK0239-P brings modern-day shimmer and shine to the brow of this throwback design with the application of Pointiage dégradé crystal.

(800) 345-8482, marcolin.com

$530

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Chopard

Celebrating the brand’s jewelry and timepiece roots, the SCH261_300G is part of the 2019 Sun Collection.

(800) 423-3023, derigo.us

$890

Oliver Goldsmith

Representing the 60s in the OG Decades Collection, the 001 puts a crystal frame on the signature look of Jackie Onassis.

olivergoldsmith.com

$420

Modz Sunz

A Sunrise is timeless and so is the 60s-inspired, handmade zyl model of the same name.

(800) 323-2409, modernoptical.com

$79

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Versace

Party like it’s…the 80s! Bold is beautiful and glam is gorgeous with the red-hot VE4362, which features the new 3D medusa medallion.

(800) 422-2020, my.luxottica.com

$295

MCM

Inspired by the aviators of the 80s but with added style and flair, the metal MCM128S helps define a dressed-up — or dressed-down — look with its double bridge and engraved logo.

(631) 755-2020, marchon.com

$320

Seraphin

The Marigold (8578) reminds us that the 80s weren’t all about big (big hair, big shoulder pads) and this combination frame is made with premium acetate and titanium and offers a bit of extra shielding.

(888) 560-1060, ogieyewear.com

$315

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Better Vision

Lenses Finally Get the Visual Sales Aid They Need

Why tell patients the lenses benefits when several companies now allow you to show them.

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SALES APPS FOR lenses come in many forms, whether a filter on a popular social media site or a freestanding lens display kit. In January, both Essilor and ZEISS came out with new lens apps. Essilor’s LenSelect helps ECPs demonstrate premium lenses to their patients. ZEISS’ interactive lens demo display comes with an iPad, new app and demo lenses . The app makes recommendations based on the patient’s answers and then texts or emails the practice before an exam. Purple Go is finding some success with its lens pricing app for optical retailers. Jeremy Huff, co-founder and CEO, said: “Opticians close sales twice as fast when using Purple Go’s lens pricing worksheet.” Whatever app your lens manufacturer suggests, they all aim to help you sell more lens options.

Signet Armorlite

Kodak lens ids (intelligent dispensing software)

(800) 759-4630 | signetarmorlite.com

Essilor

LenSelect dispensing app

(214) 496-4000 | essilorusa.com

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Zeiss

Interactive lens demo display

(866) 596-5467, www.zeiss.com/lenses

Transitions

Snapchat filter for ECPs that allows patients to virtually try on different frame styles with Transitions Light Intelligent Lenses.

(800) 533-2081 | transitions.com

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Purple Go

(415) 712-1325 | purplego.co/optical

BluTech

The Lens Display Kit to compare BluTech Ultra indoor lens and BluTech polarized polycarbonate lens.

(800) 258- 5902 | blutechlenses.com

Smart Ways To Sell Lenses Using Sales Apps

Venus Sosa, Sears Optical, Miami, FL

The Transitions SnapChat filter is a very creative way to appeal to the younger generation. I think for a long time there was this idea that only the older generation used Transitions lenses but I love the way the attitude is changing. The filter is a smart way to market Transitions lenses and attract people from all walks of life. Using technology and a very popular social media app, it has added a hip and interactive spin to the lenses. In addition to showing our patients how to use it, the SnapChat filter is a fun way to also involve my friends and family. I can introduce them to Transitions in a unique way, by including them in the video with me. It’s great that the filter changes sceneries, background music and even the frames and lenses that appear on our faces.

Dr. Amy Tran, Looksie Optometry, San Francisco, CA

We are one of the first beta test sites for Purple Go. I was doing a lot of paperwork and lens options were low. Using the Purple Go app on an iPad over the past 20 months, we can continually offer customized progressives, high index, Trivex and digital lenses all with top-of-the-line AR coatings. We use Purple Go as a tool to review lens options with our patients while taking their insurance and co-pays into consideration. We select their insurance from a drop-down menu to show patients their out-of-pocket expenses. It streamlines the conversation; side by side on the screen they can see how much their co-pay is along with the price for each lens option such as: type, material, treatment, sun protection and photochromic. We then review these costs with them on the screen.

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