AUGUST

15 On Men’s Grooming Day, print up gift cards for a local men’s spa, upscale hairdresser or clothing shop to hand out offering a discount on a selection of your men’s frames.

23 It’s not like they need acknowledging, but even so, on Baby Boomers Recognition Day, ask yourself if your advertising budget is showing America’s most moneyed generation the proper respect. Boomers still control two-thirds of the country’s wealth yet nationally, less than 30% percent of ad dollars are directed at them. And let’s not forget just about all of them have clinically measurable presbyopia or some other vision condition. OK Boomer!!

26 If you don’t normally allow dogs in the store make an exception today on National Dog Day. Invite owners to bring in their best friends, hold a dog fashion show, and raise money for the local no-kill shelter.

SEPTEMBER

1 September is Paraoptometric Appreciation Month. Recognize your staff’s critical contributions (that’s what social media is for!) — and consider the gift of AOA associate membership to encourage their professional development … not to mention staff retention.