Connect with us

Calendar

A Day to Get Serious About Fun and More April Events

What was the most joy you had in the office this week? It shouldn’t take more than a second or two to remember.

mm

Published

on

APRIL

1 On NATIONAL FUN AT WORK DAY, we ask: What was the most joy you had in the office this week? One, two … if you’re still thinking, you’ve failed. Every day should include fun, laughter and a playful attitude. Look at any business study and fun is associated with experimentation, better morale and productivity. So lighten up and make a point of asking yourself every Friday, what was the most fun I had this week? 

5 The MASTERS takes center stage, meaning your golf sunwear should as well. Update your social media with commentary on who’s wearing what.

6 On this day in 1938, Du Pont introduced polytetrafluouroethylene to the world. To celebrate the 80th BIRTHDAY OF TEFLON, spend the day believing nothing will stick to you — no criticism, no failures, no disappointments. Focused and unafraid, you may just accomplish that long-standing goal you’ve avoided.

17 TAX DAY. Yours should be done and this is otherwise usually a slow season for ECPs: Perhaps a promotion incentivizing folks to spend their return with you is in order?

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Advertisement

SPONSORED VIDEO

Promoted Headlines

Want more INVISION? Subscribe to our newsletter.

Comment

Calendar

Channel Your Inner Pamela Anderson and More April Events

It’s a month devoted to administrators and women and we have some ideas to help you celebrate.

mm

Published

on

23 A HUGE date in history. Not only is it the 30th anniversary of the premiere of the most watched TV show ever – Baywatch – but it’s also the date on which both Miguel de Cervantes (author of the second-most-read book in history, Don Quixote) and William Shakespeare (author of several notable titles) died (1605, 1616 respectively). If you can tie together red bathing suits, tilting at windmills and midsummer nights in a marketing campaign, you also deserve to go down in history.

1 WOMEN’S EYE HEALTH AND SAFETY AWARENESS MONTH. According to Prevent Blindness, women make up 63 percent of the blind and 62 percent of the visually impaired. This month, get involved in the effort to educate women about the special risks they face.

22 EARTH DAY. Look into carrying more products that “give back.” Lucky for you we’ll have an entire feature devoted to Eco-Friendly frames in our April issue. Stay tuned if you need pointers.

25 Google “secretary” and you’ll get an image of a woman wearing glasses. It’s a tacky stereotype with a kernel of truth in it — many office workers wear glasses. On ADMINISTRATIVE PROFESSIONALS DAY give thought to what special corporate package you could offer that office park around the corner.

Continue Reading

Calendar

Banish Winter Blues by Going Green and More March Events

Don’t miss these important dates.

mm

Published

on

17 Banish snakes? You can do better: Banish the winter blues. St. Patrick’s Day is the perfect date to raise a toast and bid the cold months farewell. Lay out some green drinks (kombucha, green tea, anything but beer), green foods and give prominent display to any green tinted or environmentally friendly frames. Everyone loves a party … and it’s really not so hard being green.

6 Dentists, celebrated today on Dentist’s Day, and doctors (who are honored on Mar. 30) are great customers and even better referral sources. Reach out to both groups to express your thanks with a card, phone call or flowers.

10 Daylight Savings … Invite your customers to inspect your latest frames during your “Great Leap into Spring Fashion” celebration with special daylight “savings.” Today only!

23 Thirty years ago we all nearly died. A huge asteroid passed within 500,000 miles of Earth — a very close call according to NASA. Luckily, we survived and Near Miss Day was born. In thanks, dig up one of your business’ recent “near misses” and conduct an autopsy. In your next morning meeting, debate what may have saved the sale. A lower price? More questions? Bruce Willis?

Continue Reading

Calendar

Hitting the Red Carpet and More February Events

Also a day dedicated to doing just one thing.

mm

Published

on

4 No advertising medium divides eyewear pros like Facebook. Some swear by it, others swear it’s a waste of time. Still, with more than 2 billion active users you need to be sure you’ve fully explored its potential. On the 15th anniversary of the day Mark Zuckerberg and three friends launched “The Facebook,” adopt the company’s motto — “Move Fast and Break Things” — and commit to shaking things up with your social marketing. Test some sponsored posts. Get absurdly specific with your targeting. Try a contest or more video. Follow INVISION’s Facebook page: facebook.com/invisionmag.

Teen Sees Color for the First Time — Watch Her Reaction
Videos

Teen Sees Color for the First Time — Watch Her Reaction

Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look
Videos

Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look

He Recorded a Song with His Optometry Equipment — and Absolutely Killed It
Videos

He Recorded a Song with His Optometry Equipment — and Absolutely Killed It

1 Age-Related Macular Degeneration (AMD) is the leading cause of blindness among older Americans; new treatments have dramatically changed the course of this disease over the last 10 years. AMD AWARENESS MONTH reminds people that early detection is critical.

10 Red carpet season peaks with the Grammys today and the Academy Awards on Feb. 25. Get your customers excited about vision’s cutting-edge trends with blogs, Facebook and Instagram posts.

22 The research is unambiguous: Not only does multitasking not work, it impairs productivity. On Single Tasking Day, let your brain do what it’s so beautifully designed to do ­— focus on one thing at a time: One conversation, one meal, one task, one baseball game.

Continue Reading

Advertisement

Advertisement

Advertisement

Most Popular