Connect with us


A Huge Month for the Eye Health of All Generations and More Events for August and September

Plus celebrating the elixir of the gods… coffee!




little girl checking her vision


1 August is the only month without a real holiday but it stands out for eyecare dates: Children’s Eye Health And Safety Month, Cataracts Awareness Month, Contact Lens Health Week and, perhaps most crucially, National Eye Exam Month. Everyone should be encouraged to have their eyes checked. Get the word out. August matters when it comes to eyecare.

Black Business Month, held every August to recognize African-American-owned businesses across the country, deserves its own shout-out. Now’s your chance to show support for minority entrepreneurs. Can you be more purposeful in your sourcing? Join a community event? It’s not just about doing the right thing — there are myriad benefits to exposing your business to diversity and new communities.


11 One date looms large in September: the 20th Anniversary of the 9/11 Attacks. Your local biz community will likely be marking the occasion. Find worthy activities to support.

29 Nothing makes folks linger and contemplate all that’s good like the aroma of coffee. Which is just the mood you want customers in when they’re in your store. On National Coffee Day, team up with your local gourmet coffee shop on a joint promo … coffee tasting or free mug for an exam?

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].


🦸 Opticians Are Your Optical Selling Superheroes

🏆 Save time, increase capture rate, maximize your EHR data and website with a seamless optical eCommerce plug-in that keeps patients buying from YOU 🎯 Now through August 31st when you complete a 15 min demo receive a $45 Target® gift card. Book your demo here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular