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A Huge Month for the Eye Health of All Generations and More Events for August and September

Plus celebrating the elixir of the gods… coffee!

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August

1 August is the only month without a real holiday but it stands out for eyecare dates: Children’s Eye Health And Safety Month, Cataracts Awareness Month, Contact Lens Health Week and, perhaps most crucially, National Eye Exam Month. Everyone should be encouraged to have their eyes checked. Get the word out. August matters when it comes to eyecare.

Black Business Month, held every August to recognize African-American-owned businesses across the country, deserves its own shout-out. Now’s your chance to show support for minority entrepreneurs. Can you be more purposeful in your sourcing? Join a community event? It’s not just about doing the right thing — there are myriad benefits to exposing your business to diversity and new communities.

September

11 One date looms large in September: the 20th Anniversary of the 9/11 Attacks. Your local biz community will likely be marking the occasion. Find worthy activities to support.

29 Nothing makes folks linger and contemplate all that’s good like the aroma of coffee. Which is just the mood you want customers in when they’re in your store. On National Coffee Day, team up with your local gourmet coffee shop on a joint promo … coffee tasting or free mug for an exam?

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

SPONSORED VIDEO

SPONSORED BY ESSILOR

Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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