Sparkling in Spokane

It may be nearly a century old, but this Washington practice sports a sharp, modern look.

Published

2 years ago

June 5, 2022

Heath Burslem Invision May 2022 Issue

NORTHSIDE VISION HAS been attending to the ocular needs of Spokanites since 1927. Its patient base is commensurately large and diverse — but the practice isn’t resting on its laurels. “Ideally,” says optician Katie McDowall, “we want to appeal to patrons that want services and products that aren’t found at other offices near ours.”

Aside from its long-established reputation for eyecare, it achieves this with the help of a distinctive brand that, for a practice with a near century-long history, is strikingly contemporary.

The key ingredients are Northside Vision’s modernist, eye-based logo and the lime green that the business has shifted towards using in all of its branding in recent years. “But just a taste,” says McDowall. “We don’t want to overwhelm the senses!”

While used discreetly, the hue can be found to some degree on most of the office’s branded items, including business cards, name tags, water bottles, social media posts, lens cloths, gift bags and tissue paper for purchases, custom stickers, lime green chairs at the dispensing desks, a focal wall where Northside Vision showcases some of its bold frames, and even the custom chandeliers that grace the optical.

Outside designers were brought in to help with the branded bags and business cards, and many of the printed items were sourced from MOO. Says McDowall, “They offer fun, memorable templates. For most of the items however, we have used our team’s creative abilities.”

Asked what, if any, outside references inform its look, McDowall jokes: “Is it bad to say Pinterest?” (Not at all, we say.) “But really, the science behind colors and how they affect people’s moods helped with the inspiration, as well as the ultimate goal of the practice of creating a unique, memorable experience.”

McDowall urges other eyecare biz owners to keep their branding consistent within their offices and across social media and fliers/mailers, as people are drawn to consistency. “Don’t be afraid to go bold,” she counsels. “Look at other practices across the country that have done it well to draw on inspiration.”

PHOTO GALLERY (7 IMAGES)

With Crizal you can have it all!

Patients expect clarity of vision, scratch resistance, anti-glare technology, easy-to-clean lenses, and UV protection from their lenses. Crizal Sapphire HR is the latest generation of anti-reflective coating that combines our innovative technologies, 360 Multi-angular Technology™, High-Resistance Technology™, High Surface Density Process™ into one coating to deliver best in class performance. Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR shield the lenses against reflections, scratching, smudging and UV light for long-lasting transparency, durability, and protection. Crizal coatings can be applied to any design, including traditional single vision, Eyezen®, Eyezen+ and Varilux®! Widely available across lab networks and through all major managed vision care providers today. Crizal Saphire HR benefits include: • 360 Multi-angular Technology™ that cuts front and lateral backside reflection • High-Resistance Technology™ that offers the best combination of scratch and smudge resistance • High Surface Density Process™ that ensures the lense is easy-to-clean, smudge resistant and water repellent For more information about Crizal Saphire HR, go here.