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A Neon Eye and More Business Boosters for March




Light It Up

LED lights are the preferred light of environmentalists and merchandising experts. So, why not add a little fun with this cool Eye LED Wall Light from AMPED AND CO.


Kids’ Eyes

STEREO OPTICAL launched three new stereotests including LEA Symbols; the Original Stereo Fly, Butterfly, and Randot. And] easy-to-use method of screening stereoscopic vision for all ages, these new tests are designed specifically for young children.

$235 each

April Showers

Spring is coming and that means rain. Stay on-brand with the All over Eyes Umbrella from KENZO. The small, folding umbrella comes in three colors and features the brand’s
iconic All over Eyes print.


Beauty Sleep

Your customers can make the most of their sleeping hours as well with the BRANCHÉ SILK family of eye masques. The 100% Silk mask is fitted to keep light out encouraging the body’s melatonin production allowing wearers to sleep their deepest and wake up rejuvenated.



EYEPROMISE has introduced a new and improved formula to its EyePromise Restore line, with the addition of vitamins B6 and B12, folic acid, and Coenzyme Q10. The supplement is specially formulated to preserve and support vision for those with, at-risk for, or in the early stages of Age-Related Macular Degeneration.


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Get Ready for Back to School With Kids by Safilo

The 2019 Kids by Safilo collection is enriched with new, playful color stories featuring fun and original graphics and translucent fronts which are combined with solid temples and enlivened by bright, colorful patterns. The collection is designed with a medical-scientific approach to better meet the needs of children up to eight years of age. The collection was developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and is in compliance with the design guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus).

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ECPs Share Their Best-Selling Collections for July

Back-to-school season has started!




CAROLINA HERRERA glasses; BOLLÉ suns. — Rick Rickgauer, Vision Associates, Girard, PA

The Kenneth Cole eyewear collection draws inspiration from the brand’s accessory collections with metal treatments and rich colors. The KC0798 is a full rim women’s frame in plastic with rounded edges, a rectangle shape and a saddle bridge.
MSRP: $99.99

KENNETH COLE KC0798 in blue and the KC0781 in black. — Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC

Top-selling vision brands in July

Ray-Ban (9), MODO (7), Europa (3), FYSH (3), Tom Ford (3), Etnia Barcelona (2), Gigi Barcelona (2), Lafont (2), Marchon NYC (2), Michael Kors (2), Morel (2), Nike (2), Prodesign (2), SALT. (2)


Ray-Ban (23), Maui Jim (13), Costa (5), Kate Spade (4), Nike (4), Oakley (4), INVU (2), Wiley X (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in July. Join at

  • FYSH glasses and RAY-BAN suns. — Michelle Wright, DePoe Eye Center, Stockbridge, GA
  • RAY-BAN is still outselling the rest. In sun, RAY-BAN and COSTA are tied. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • MODO 6620 in beige was the hottest-selling frame last month. The shape is very clean and basic, but the color is absolutely gorgeous! Warm beige with gold undertones flatters a variety of complexions.
  • COSTA suns are very popular. The frames are durable for boating and fishing. We have one office located on the ocean side of a barrier island and the other near the bay. Many of our patients love the 580 lenses for their clarity on the water and beach. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • 141 EYEWEAR across the board for men, women and teens. OLIVER GOLDSMITH sunwear for its classic styling and craftsmanship. The Sophia is fantastic for high Rxs. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • TED BAKER glasses and SMITH suns. — Haley Menge, Hi-Line Eye Care, Glasgow, MT
  • The PIERO MASSARO PM604, PM486, and PM483. CAROLINE ABRAMS and ANNE ET VALENTIN suns, specifically the Swinton. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • OGI and HELIUM glasses. MAUI JIM suns, we love them. — Bob McBeath, Edina Eye, Edina, MN
  • GUESS glasses and RAY-BAN in both optical and sun. — Jessica Brundidge, Clarity Vision, Clayton, NC
  • PRODESIGN glasses and WILEY X suns — great price, great product, great longevity. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • The GARRETT LEIGHT Wilson sold out both ophthalmic, sun and sun clips. Classic retro-metal never goes out of style! Great frame to transition away from many years of larger plastic frames. — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • I’m happy to say that SWISS FLEX has been picked up by Luzerne and I am back on track with success. Customers love all the colors in different things you can do with the glasses. Our best sun seller is always MAUI JIM, we love them here. — Julie Uram, Optical Oasis, Jupiter, FL
  • TOM FORD glasses and SPY suns. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • JONATHAN CATE glasses and INVU suns. — Chris Mark, OptiMark, Des Moines, WA
  • NW77 glasses and TACTICALRX suns. — Bret Hunter, Sports Optical, Denver, CO
  • RAY-BAN in both sun and optical. — Charlene Gordon, Family Eye Care, Monroe, LA
  • Morel’s LIGHTEC, KOALI and OGA glasses and MAUI JIM suns because of quality! — Pam Peters, Midwest Eye, Downers Grove, IL
    GIGI BARCELONA glasses and PRADA suns. — Melissa Tauriac, Identity Eyecare, Las Colinas, TX
  • LONGCHAMP continues to perform exceptionally well in our office. Beautiful frames from an iconic line at a great price point, particularly for VSP patients. RAY-BAN Wayfarers are timeless. — Deborah Bosner, Northwest EyeCare Professionals, Columbus, OH
  • July was about the fun! Like the Pavee from ALAIN MIKLI and the Extra from LAFONT. Neat shapes, fun colors, glasses that are a little funky and fun to wear. July was about function when it came to sunglasses. COSTA was tops as always, especially with styles like Waterwoman and Wingman. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • SALT. continues to perform well for both men and women. Their attention to detail makes our patients huge fans. It was all things MAUI JIM sunwear this month. — Blake Hutto, OD, Family Vision Care, Alma, GA
  • DITA glasses for craftsmanship and RAY-BAN suns, the people want it. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL
  • Started our Back2School promotion, so WILDFLOWERS and TONY HAWK have been flying off the shelf. INVU suns for a second month in a row is selling really well. The INUV 193 is the bestseller. It’s gorgeous in all three colors. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • For women, the Veras; VERA WANG and VERA BRADLEY glasses. For men, Marchon NYC and NIKE ophthalmics. In sun, NIKE and MAUI JIM. — Kim Hilgers, Monson Eyecare Center, Owatonna, MN
  • GIGI BARCELONA, TOM FORD, LAFONT and DOLABANY glasses; COSTA, MAUI JIM, and RAY-BAN sunglasses. — Gerald Koss, Vision Source Partners, Fernandina Beach, FL
  • The MODO 7000 all day; thin acetate with beta-titanium temples — lightweight and durable. ZEAL; local, plant-based sunglasses. — Heather Harrington, Elevated Eyecare, Denver, CO
  • TURA. EUROPA and LOGO glasses; RAY-BAN and WILEY X suns. — BJ Chambers, Carrera Optical, McQueeney, TX
  • LINDBERG and BARTON PERRIERA. Both lines are loaded with style and quality. MAUI JIM Rx and plano suns; top quality Rx lab and customer service after the sale. — Kate Giroux, MacPherson Opticians, Arlington, VA
  • SALT. in optical and sun, always sells well with well-made classic designs; and VAURENT suns. — Maureen Garbis, Compass Eyecare, Oak Park, IL
  • glasses and REVO suns. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • The CALVIN KLEIN 5890 has sold well to men and women, in all colors. It’s a great basic shape, lightweight and is flexible. — Carissa Dunphy, Monroe Vision Clinic, Monroe, WA
  • MOREL glasses and COSTA suns. — Robert M Easton, Jr, OD, Oakland Park, FL
  • RAY-BAN, BEBE and TIFFANY glasses. — Bart Parker, OD, Vision Source-Fox Optical, Lake Worth, FL
  • EUROPA lines and RAY-BAN in optical and sun for kids as back to school is starting. MAUI JIM suns. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • OWP glasses and RAY-BAN suns. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • JIMMY CHOO glasses were a hot seller for us. The JIMMY CRYSTAL sunglasses for women did well for us. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • The ETNIA BARCELONA Halle. We love Etnia frames, great colors for both men and women. In sun, the OAKLEY Half Jacket 2.0 XL. Patients still love their Oakleys. — Kenneth D Boltz, OD, Dublin, OH
  • RAY-BAN, ALTAIR, MARCHON and OAKLEY glasses. Good styles and color selections. In sun, OAKLEY, NIKE, RAY-BAN and DRAGON. Good selections on styles and colors. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • KATE SPADE in optical and sun was hot last month; RAY-BAN suns. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • MODO glasses all the way. Lightweight and fabulous colors. OAKLEY suns for guys, mixed with the ladies between KATE SPADE and RAY-BAN. — Annette Prevaux, The Visionary Inc, Allen Park, MI
  • LIZ CLAIBORNE glasses and RAY-BAN and KATE SPADE suns. — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
  • MAUI JIM suns. — Judith Whitelaw, Dr. Gregory Char, OD, Orange, OR
  • GUCCI and TOM FORD glasses; FACE Á FACE suns. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • ETNIA BARCELONA glasses, great color and price point. We also moved them to the front of the store so the new location is helping. MAUI JIM suns, name recognition and we just added the Maui display. — Kristina Swartz, The Eye Site, Mishawaka, IN
  • MODO glasses, price point and second pair sales. RAY-BAN sunglasses because of name recognition. — Pam Neagle, Austin Eyeworks, Austin, TX
  • MICHAEL RYAN, COACH AND MICHAEL KORS glasses. VERA BRADLEY, OAKLEY and RAY-BAN sunglasses. — Andrea Schall, Armstrong Eye Care, Kittanning, PA
  • MODO/ECO; these are always one of our best-sellers. They’re stylish, comfy and flattering! ETNIA BARCELONA suns, the newest styles are fun and eye-catching. — Selena Jachens, Urban Eyecare & Eyewear, West Des Moines, IA
  • COCO SONG CCS collection — we had a trunk show. It’s slightly lower priced than their regular line but still has the beautiful peacock feathers and wonderful colors. MAUI JIM suns with blue and green mirror lenses. — Scott Keating, OD, Vision Trends, Dover, OH
  • MY HEARTLAND 463 frames by far is the standout frame; it’s a RAY-BAN look alike. No particular sunglass frame stands out; we encourage our customers to get TRANSITIONS. — Jocelyn Anderson, National Vision, Riverdale, GA
  • MATCH eyewear and KATE SPADE suns. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • FYSH glasses; RAY-BAN and NIKE suns. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • The MICHAEL KORS MK4050 and MK4016 in pink tortoise with rose gold temples; it was hard to keep on the board. The RAY-BAN RB2132 Wayfarer always a strong summer seller. — William Chancellor, Eye Can See Eyewear, Hampton, GA
  • FYSH from Westgroupe. Mostly their nude and blush styles in acetate. Nude, clear and blush colors are very popular and people ask for them before they make an appointment. MICHAEL KORS by Luxottica; pretty shapes and colors. — Diana Canto Sims, OD, Buena Vista Optical, Chicago, IL
  • VERNON GANTRY, especially the Peeler and Peeler XL. Those frames fly off the shelves because they are perfect for a larger men’s head and the price is right. KREWE is also doing well for us in both suns and optical, very unique line that we just brought on and our patients seem to love it. Always MAUI JIM suns, you just can’t beat the optics, once the patient puts them on it’s an easy sell. — Larah Alami, OD, Hudson River Eye Care, Tarrytown and White Plains, NY
  • RAY-BAN in both optical and sun; sold well in our July trunk show. — John LaShorne, Brown County Eye Care, Nashville, IN
  • ASPEX glasses and RAY-BAN suns. — Susie Phillips, Dr. Brendon Johnson, O.D., Pekin, IL
  • FLEXON was our #1 last month. We’re in Northern Indiana, got to have those sturdy “farmer frames” in stock! We sold the NIKE Rabid sun a lot last month. Great price point for those that want to take advantage of the ESSILOR Next Gen promo on their second pair sunwear! — Renee Berry, Nappanee Family Eyecare, Nappanee, IN
  • MODO glasses and RAY-BAN suns. — Bhumika Patel, OD, Redstone Family Vision, Indian Land, SC
  • PRODESIGN and EUROPA glasses; RAY-BAN sunglasses. — Erika Tydor, OD, Shoreline Eyecare, Shoreline, WA
  • RAY-BAN in optical and sun but the volume is decreasing as people are looking for new lines. — Richard H Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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Better Vision

Teleoptometry Tools Redefining the Meaning of ‘Phoning it In’

With about 200 different telehealth models being run today, ECPs have to decide which tools, if any, add value to their services.




OCULAR TELEHEALTH, WHICH delivers eyecare remotely through medical equipment and telecommunications technology, is a hot-button issue right now. The question of whether it can offer a viable alternative to an in-person comprehensive exam is being intensely debated. What’s driving its progress are rising health care expenses as compared to the lower costs and added convenience it offers to patients.

There are about 200 different telehealth models being run these days in the U.S. and abroad, says Vitor Pamplona, founder of EyeNetra, which enables its customers to build their own telehealth models. And they are all different and generally protective of their own way of doing business. “The beauty of the state of vision care today is that anyone can build their own fully functioning telehealth system, using state-of-the-art tools like EHR-enabled AI-based voice assistants, blockchain storage and crypto vision benefits all the way down to the most basic one-on-one patient coaching approaches,” Pamplona explains. “Software is cheap. Technology is cheap. The field is booming but in a very diverse and decentralized way.”

While some states, such as Indiana and Connecticut, prohibit ocular telehealth, the majority allow it. One of the fastest growing entrants is 20/20NOW, which has completed 78 installations of its Ocular Telehealth Solution and expects to complete 125 by year-end. “Optical retail has always embraced ocular telehealth,” says Chuck Scott, CEO of 20/20NOW. “We are now seeing a trend within private optometry to utilize ocular telehealth within their practice, primarily for practice expansion, revenue improvement and better work/life balance.”

Given an abundance of options, the challenge now facing ECPs is to decide which tools, if any, add value to their services.

Smart Vision Labs

SV One, a handheld, smartphone-based autorefractor.

(212) 796-6124,


Digital Optometrics

DigitalOptometrics’ Teleoptometry

Eye Exam (877) 506-0002,


D-EYE’s Smartphone-based Retinal Imaging System

(401) 473-6323,


Ocular Telehealth Solution

(844) 843-2020,



Tests called Functional Vision EyeQ, Brain Health EyeQ, Reading EyeQ and Sports Vision EyeQ.

(301) 979-7970,


Digital Lensometer

(617) 684-5680,

Smart Ways To Use Teleoptometry Tools

Joseph Ianni, Swift Eyewear, Massena, NY

The option to find doctors locally was limited so we purchased hardware from DigitalOptometrics to provide eye exams. We book a 30-minute complete eye exam and the system can accommodate walk-ins too. It has proved to be an amazing solution and we’ve carried out hundreds of exams since we went live in January. Our technician carries out pre-tests and then we videoconference in a doctor who looks at the results and can control the phoropter remotely and then sends us a prescription electronically. Our patients love the seamless experience and they’re happy they don’t have to travel to see a doctor.

Brian Chou, OD, Revision Optometry San Diego, CA

These are interesting times as technology impacts the evolution of optometry. Many new forms of teleoptometry are startups and like all startups some will succeed and some will fail and some could even get their technology acquired. The alternative distributors of online glasses and contact lenses are focused on giving prescription renewals online. More ambitious technologies offer digital retinal imaging using AI to diagnose diabetic retinopathy. We used to think autorefractors were a threat and now we see optometrists embracing them in their practices to improve efficiency. 20/20NOW is an enterprising outfit that helps clinics and opticals by giving non-dilated eye exams to patients so they can get a prescription when the doctor is not present. Stanton Optical allows patients in all its offices to videoconference with a remote doctor. So, looking to the future, I do believe there’s an opportunity for ODs to use online screenings to drive patients to use their services.

Ericson Quintanilla, Greenleaf Optical Compton, CA

We use the SV One from Smart Vision Labs to get a prescription for patients who don’t have access to a doctor or the fee to see a doctor. For $40 we give them an eye exam and free readers. Letters from the device are transferred to my laptop, where I add comments and send an email to some doctors in New York. I normally get a prescription back from them within 10 minutes. The patient then buys their glasses and single vision lenses from us. I also work with an online insurance company, Patch, that allows me to use their vision benefits.



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The Eyes, The Ears and More Business Boosters for June

Including the ‘Opticians Helping America See’ branding.




Hey Stud!

The MEJURI Evil Eye Studs will stand out amongst the rest. Handcrafted in 14k solid gold with a blue sapphire (also available in white sapphire), it’s an investment pair you will never want to take off.


Real-Time Likes

Boost your social media reach with a Real-Time Like Counter from SMIIRL. Simply place it on your checkout desk and invite customers to like your Facebook page from their phone. They will see the count go up as soon as they click! Available in five-digit and seven-digit models for Facebook — and also as a Follower Counter for Instagram.


Helping America See

The OPTICIANS ASSOCIATION OF AMERICA (OAA) is convinced that widespread branding and marketing of the field of opticianry is vital since the average consumer no longer knows the difference between an optician, an optometrist, and an obstetrician! The OAA is selling, through Land’s End, dozens of customizable Opticians Helping America See items.

Prices vary

The Eyes and The Ears

A recent large study estimates that approximately 69 million Americans aged 40 years or older have experienced some form of vestibular (inner ear balance) dysfunction. To assist individuals experiencing dizziness and balance problems which may be contributing to visual dysfunctions, NORA and VEDA developed The Vestibular-Vision Connection, a downloadable patient-education resource.



The Myopia Epidemic Explained

The World Health Organization says that myopia among children is approaching epidemic proportions. According to the new book A PARENT’S GUIDE TO RAISING CHILDREN WITH HEALTHY VISION by pediatric optometrists Dr. Noah Tannen and Dr. Nicholas Despotidis, the reasons are genetic and environmental. The book provides “a tool to allow parents to make the best decision for their own children when it comes to vision.”


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