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A Once in a Lifetime Two-for-One and More Events for February

Including giving seniors their due and focusing on the heart.

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1 On the 40TH ANNIVERSARY OF THE PREMIERE OF LATE NIGHT WITH DAVID LETTERMAN there is only one apt way to celebrate: ask your staff to come up with their Top 10 list of how everyone can have more fun at work. Good cheer is a short cut to success.

1 It seems old people serve one purpose in Hollywood movies — to pass on wisdom and then die. But in real life, they’re growing in number, as is their need for vision care. For NATIONAL SENIOR INDEPENDENCE MONTH draw up plans to cater to them: AMD, low vision, dry eye and glaucoma, for starters. 

2 2/2/22 … TWOFER DAY! There won’t be another one for a century, so get thinking: Free suns for every ophthalmic frame bought? Doubled loyalty points? 22% off if a customer brings in a friend? What could you do?

3 If you’ve never gotten involved with AMERICAN HEART MONTH make this the year you do. NATIONAL WEAR RED DAY is a perfect fit for an optical retailer. Partner with a clothing store to stage a Red Dress (and frame!) fashion show, join in a community activity, such as entering a team in your local American Heart Association Heart Walk, host a Red Dress gala in conjunction with Valentine’s Day, or distribute Red Dress Pins. There are dozens more ideas for small businesses here: invisionmag.com/012202.

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