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A People-Loving Optician Who Runs a Legacy Business and Relies on Routine to Conquer Anything That Comes His Way

This familiar face has swapped the nightly news for episodes of Seinfeld and reading fiction to get his head right before bed.




Daniel Brunson

Daniel Brunson
Hicks Brunson Eyewear, Tulsa, OK

A familiar face to many, it should come as no surprise that Daniel Brunson’s favorite part of his job is the people. “I love interacting with our clients and our vendors. I have formed some great relationships over the years. I love talking with them, but more importantly, I love listening because I can learn so much that way,” he says. But managing a nearly 70-year-old business can be taxing. Luckily, he is also a fan of routines. “If I’ve had a stressful day, I like to watch Seinfeld for the comic relief. I avoid the news, and instead read fiction to put my mind in a good state before bed. Good sleep is important to me. I also like to rise early enough to read inspirational non-fiction or journal. Then hitting the gym is non-negotiable. When I start my day like that then I figure I can conquer anything that may come later.”


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