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A Remix of September’s Cover … and More Reader Letters for October




A Remix of September’s Cover … and More Reader Letters for October

Work of Art

ED NOTE: We may be completely biased, but we loved our September cover. Apparently, artist Karen Goins (@_karen.goins_) liked it too and used her marker skills to turn it into a piece of artwork. Thanks Karen!

You’ve Got Issues

We’re going to help. We’ll post the comments below from our last Brain Squad survey to our closed Brain Squad Facebook group to take the pulse of our experts … you! Join here to follow along and participate in the conversation:

 I’m interested to see where the Essilor mergers and acquisitions lead. Jesse Ellis, Claris Vision Dartmouth – Optical, North Dartmouth, MA 

There’s a growing problem of mail order/Internet contact lens companies not caring about a current Rx. We have patients who say, “Who cares, I’ll just get it on the Internet,” when we tell them their Rx is expired. Scott Keating, OD, Vision Trends, Dover, OH

I’m nervous about what’s going on, but ignorance is sometimes bliss. What’s kept me in business for 21 years [is] customer service. Educating patients on the best products for their comfort and style. They trust me, not some website. Jennifer Leuzzi, Mill Creek Optical, Dansville, NY 


We’ve had a hard time figuring out what to do with staff during slower seasons. We can justify extra staff during busy times, but during slow parts of the year it doesn’t make financial sense to keep the same schedule and pay. We have a couple ideas in the works to remedy this. Could potentially be a game changer in the industry or fall flat on its face. We’ll know for sure by February.  Josh Bladh, Dr. Bladh, OD, Diamond Bar, CA 

I wish attending Vision Expo was required for all offices. Lisa Trippi, Alan Clark, OD, Mountain View, CA

I recently heard Matt Boudreaux from genhq speak on Gen Z. They already spend differently from Millennials. I would like to see more on these folks.
Angie Patteson, Sunset Eye Care, PC, Johnson City, TN




Introducing Crizal® Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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