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A Test That Can Predict a Patient’s Risk of Blindness and More of What You Need to Know for November

Including an iconic brand making a licensing switch.




AllStars Star Chevron

Marchon Gets Converse

Marchon Eyewear and Converse, the iconic American footwear and apparel brand, have entered a global licensing agreement. New sun and optical collections will roll out in January. Taking cues from the brand’s footwear, the eyewear will feature recognizable design elements such as the “All Star” patch and “Star Chevron” logo. Targeted at adults and teens with 16 sunglass and 43 optical styles at competitive prices, the new line will be sold globally in select retailers, as well as online at

Take a Screen Time-Out

In response to increased virtual activity during the pandemic, Prevent Blindness has launched Screen Time-Out, an awareness campaign to encourage Americans, especially parents of young children, to introduce regular screen breaks into their day. The campaign will live on Facebook, Instagram and Pinterest. More information is available on the Prevent Blindness website.

Blindness Risk Test

Visible Genomics has released a non-invasive genetic eye test that determines a patient’s likelihood of contracting Age-Related Macular Degeneration (AMD), a leading cause of irreversible vision loss. Up to 70 percent of AMD cases are due to genetics and its prevalence is increasing with the aging population. The saliva-based test combines genetic status, ocular findings and lifestyle characteristics to deliver a clinically actionable risk assessment. This assessment determines the AMD patients’ progression risk of developing advanced AMD, and the lifetime risk for those with a relative with AMD.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

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