Press Releases AAO Supports ASCO’s ‘Optometry Gives Me Life’ Campaign with $50K Donation ‘Through their donation the Academy shows the value of our campaign to the optometric community and we couldn’t be more grateful.’ Published 1 week ago on July 20, 2021 By Press Releases Share Tweet (PRESS RELEASE) ROCKVILLE, MD — The Association of Schools and Colleges of Optometry (ASCO) is thrilled and very appreciative to announce the American Academy of Optometry (AAO) has donated $50,000 to ASCO’s public awareness campaign, Optometry Gives Me Life (OGML). OGML was launched in March 2019 and was developed due to a downward decline in recent years of qualified applicants to the first-year classes, and the lack of diversity amongst the applicants, of the 23 schools and colleges of optometry. The goals of the campaign are: to recruit at least two applicants with a GPA > 3.0 from their undergraduate institution(s) for every available training slot in a US-based optometry program; increase by 100% the number of highly qualified applicants from Hispanic/Latino and African American/Black backgrounds; and maximize the percentage/number of high school students who are aware of optometry as a career option. After two full application cycles, the results are promising. ASCO experienced a 4.7% increase in the just recently completed OptomCAS application cycle. This is on top of the 3.7% increase experienced in 2019-2020. The diversity of the applicant reached new heights as well. This is the first time that 6% of the applicant pool was African American/Black and 13% Hispanic/Latino. This was a 14.3% and 19.4% increase from last year. “The American Academy of Optometry is proud to support ASCO’s on-going initiative towards increasing a diverse applicant pool for those wishing to pursue optometry as their career path,” says AAO President Timothy McMahon, OD, FAAO. “Students are the future of any profession, and as the continuing education association for optometrists seeking to practice at the highest levels of care, we are committed to ensuring we instill best practices as a part of their on-going education following graduation. Supporting their campaign demonstrates our commitment to students as they progress through their careers and increasing diversity within the profession.” “Through their donation the Academy shows the value of our campaign to the optometric community and we couldn’t be more grateful,” says ASCO President Dr. Kelly Nichols. “Support from the Academy, along with industry and organization contributors, including all of the schools and colleges of optometry, will allow this campaign to continue and grow, reaching potential applicants for years to come. Our diversity efforts are a particularly important component to the campaign, mirroring the work of the Academy. ASCO is grateful to the membership and leadership of the Academy and for this generous gift.” Advertisement Related Topics:AAOASCOLatest News Top click to Comment(Comment) Up Next CHARMANT Group Renews ELLE Eyewear License Don't Miss Sun Pharma Launches Third Dry Eye Gets Personal Video Campaign SPONSORED VIDEO Sponsored by Shamir Customer Focused, Service Oriented, Forward Thinking for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch. You may like All the Cool Eye Decor You Need and More Business Boosters for August and September Kings Guard Gaming and VSP Global Innovation Center Establish Partnership 2021 Dr. Marvin R. Poston Leadership Award Recipients Promoted Headlines Transform Your Multi-Office Phone System Into a Revenue-Generation Tool WEAVE Remastering an Icon Safilo Safilo Introduces Under Armour’s First-ever Optical Collection Safilo Advertisement Latest Trending Videos Tools and Equipment10 hours ago All the Cool Eye Decor You Need and More Business Boosters for August and September Press Releases10 hours ago Kings Guard Gaming and VSP Global Innovation Center Establish Partnership Press Releases1 day ago 2021 Dr. Marvin R. Poston Leadership Award Recipients Press Releases1 day ago EyeCare4Kids Reaches Historic Milestone; 400,000 Kids Helped Press Releases1 day ago OneSight Serves 267 Patients in the Bronx Headlines2 weeks ago US House Bill Would Expand Medicare to Include Vision Care Photo Gallery1 week ago ECPs Glam It Up in Their Top Eyewear Picks America's Finest3 weeks ago This Clever Business Model Means Total Control for One Minnesota Optical Headlines5 days ago Warby Parker Rolls Out ‘Virtual Vision Test’ App Headlines2 weeks ago Video: 3 Accused of Selling Counterfeit Contact Lenses in Los Angeles Press Releases1 week ago Sun Pharma Launches Third Dry Eye Gets Personal Video Campaign Headlines2 weeks ago Video: 3 Accused of Selling Counterfeit Contact Lenses in Los Angeles Press Releases2 weeks ago Sun Pharma Releases Second Dry Eye Gets Personal Video Campaign Press Releases3 weeks ago Sun Pharma Launches Unbranded ‘Dry Eye Gets Personal’ Video Campaign Sponsored Content1 month ago Transform Your Multi-Office Phone System Into a Revenue-Generation Tool Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Headlines5 days ago Warby Parker Rolls Out ‘Virtual Vision Test’ App Headlines4 days ago Nova Southeastern Names Optometry Dean Mark Hinton1 week ago ECP Excellence is Within Your Grasp If You Keep these 19 Things in Mind Products3 days ago The Internet’s Influence on Eyewear Consumers Has Doubled and More of What You Need to Know for August 4ECPs1 week ago 7 Reasons to Use LinkedIn for Your Independent Eyecare Business Best of the Best1 week ago This OD and Marketing Expert Is Blazing A Trail in ‘Social Audio’ Manager's To-Do1 week ago Back to School and Vision Expo West Planning Collide and More Manager’s To Dos for August and September Columns5 days ago Does Private Practice Development Consulting Make a Difference?