Connect with us

Press Releases

ABB Optical Names SVP of Operations




He has 20+ years of related experience.

(Press Release) CORAL SPRINGS, FL – ABB Optical Group announced that Steve Heft has joined the company as senior vice president of operations.

Heft will provide strategic and tactical direction for ABB Optical Group’s distribution centers by leveraging his extensive experience and leadership to achieve ABB’s goals. He will streamline operations for enhanced profitability, productivity and efficiency.

“Steve brings strong leadership skills, exceptional strategic vision and an impressive track record of operational excellence to ABB,” said ABB Optical Group President Brad Weinbrum. “His focus on customer satisfaction and results-focused methodology aligns with our core values. We are thrilled to have him as part of our executive team.”

With more than 20 years of experience in supply chain and operational leadership, Heft began his career in the U.S. Marine Corps, where he led both infantry and logistics organizations, achieving the rank of major. Prior to joining ABB Optical Group, Heft directed procurement, distribution, manufacturing, engineering, quality and design organizations in Europe, Latin America and North America. He has successfully led teams in excess of 1,300 associates while driving significant improvements through solid leadership, process innovation and people development with a consistent focus on the customer.

Heft holds a bachelor’s degree in business and marketing from Auburn University. He is based in the ABB Optical Group office in Coral Springs, FL, and is a resident of Boca Raton.




Transform Your Multi-office Phone System Into a Revenue-generation Tool

Weave’s multi-office, multi-department, and multi-provider phone system is built to flexibly accommodate and augment your practices’ most powerful revenue-generation tool: ring phones across multiple locations, set up inter-office call overflow, support external call centers, and more. And by connecting to your patient data, call handlers see a patient’s upcoming appointments, overdue balances, overdue family members, and preferred location – all when they pick up the phone." Learn more at

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular