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Abracadabra! What You Would Magically Make Kids Stop Doing in Your Business

“Stop touching frames with viscous little fingers!”

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If you could magically make all the kids who walk through your doors stop doing just one thing, what would it be?
  • Take off their headphones! James D. Hagen, OD, Hagen Eyecare, Miami, FL
  • Texting during exams.  — Kimberly Riggs OD, Ligonier, PA
  • Touching the phoropter! I get it. It’s the coolest looking thing in the room (besides me).  — Sarah Jerome, OD, Look+See Eye Care, Minneapolis, MN
  • Messing with the arm rests on the exam chairs. They find the seam of the material and just pick, pick, pick at them. Come to think of it most of the adults do it too.  — Ted McElroy, OD, Vision Source Tifton, Tifton, GA
  • Being little B-holes.  — Susan Frein, Ames Eye Care, Ankeny, IA
  • A haiku: Stop touching frames with viscous little fingers. I blame the parents.  — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Keep their parents away. I can handle them fine, it is the parents that get in the way.  — Jeff Hayden, OD, Vision Care Center, Brighton, MI
  • While most of the kids are well behaved, the ones that refuse to listen or purposely disrupt things would be the ones we would appreciate good behavior from. Sometimes offering a “better put that down, don’t think mom wants that on her bill today!” will have mom remember to watch her kids!  — Pam Peters, Midwest Eye, Downers Grove, IL
  • Of course, GET OFF THE PHONE. Look up, enjoy your surroundings and talk to someone. Not only is the Blue Light a problem but kids are going to develop permanent bent necks!  — Allen D. Hoek, OD, Ripon, CA
  • Building sand castles….my floor is sand.  — Julie Uram, Optical Oasis, Jupiter, FL
  • Pulling their glasses off with ONE HAND!  — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • Fidgeting in the exam chair and not answering questions in full sentences.   — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • Quit acting like the world’s about to end. Even though it is.  — Rick Rickgauer, Vision Associates, Girard, PA
  • Chewing gum.  — Alexander Saper, Great Glasses, Houston, TX
  • Pushing their frames so hard against their faces it splays the nose pads all the way out. Of course they’re slipping down!  — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • Touching everything and not liking a frame on their parent.  — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • Touching product with sticky hands.  — Lisa Trippi, Lux Eyewear, Newark, CA
  • Not wearing their glasses.  — Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
  • Touching all. the. demo. lenses.  — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • Turn the volume down on their games and bringing food. Parents should manage their children.  — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • Most of the kids are great, we love seeing kids. It’s more that the parents let them get away with bad behavior. The parents need to act like parents.  — Elizabeth Atkinson, OD, Atkinson Eye Care, Algonquin, IL
  • Be shy.  — Sabina Krasnov, i2ioptique, Scottsdale, AZ
  • Stop listening to their parents so much! It might sound counterintuitive, but kids need to love the eyeglasses that they pick out. Often times they choose frames that they don’t like because their parents steer them to their pick. If they don’t love their frames, they won’t want to wear them.  — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • Malingering.  — Jill Schnurer, OD, Village Eyecare Co., Clarkston, MI
  • Breathing — JK!! Probably, just make it easier for us to dilate them — no screaming or crying.  — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • Stop whining! Plus why do little boys fart when they get nervous??  — Kathy Maren, Combs Eyecare & Eyewear, Western Springs, IL
  • Fortunately I don’t have children in my boutique but in the past I’d give anything for the female teens to stop squeezing zits in my dispense table mirror. Seriously?  — Sherry Berry, EYE Against EYE, Philadelphia, PA
  • NOT wearing their glasses, when they clearly have a high Rx.  — Desiree Davis, Bee Cave Vision Center and Dripping Springs Vision Center, Bee Cave and Dripping Springs, TX
  • Smaller kids: touching all my exam crap. Older kids: not respecting their eyes.  — Justin Holt, OD, West Point Eye Center, West Point, UT
  • Wearing clear lenses instead of Transitions.  — Texas Smith, OD, Dr. Texas Smith and Associates, Citrus Heights, CA

ONLINE EXTRAS

  • Breathing — JK!! Probably, just make it easier for us to dilate them — no screaming or crying.  — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • Not wearing their glasses, when they clearly have a high Rx.   — Desiree Davis, Bee Cave Vision Center and Dripping Springs Vision Center, Bee Cave and Dripping Springs, TX
  • Smaller kids: touching all my exam crap. Older kids: not respecting their eyes.  — Justin Holt, OD, West Point Eye Center, West Point, UT
  • Wearing clear lenses instead of Transitions.  — Texas Smith, OD, Dr. Texas Smith and Associates, Citrus Heights, CA
  • Most of the kids are great, we love seeing kids. It’s more that the parents let them get away with bad behavior. The parents need to act like parents.  — Elizabeth Atkinson, OD, Atkinson Eye Care, Algonquin, IL
  • Chewing gum.  — Alexander Saper, Great Glasses, Houston, TX
  • Keep their parents away. I can handle the children fine, it is the parents that get in the way.  — Jeff Hayden, OD, Vision Care Center, Brighton, MI
  • Not listening.  — Heather Harrington, Elevated Eyecare, Denver, CO
  • Kids and adults alike, I wish people would put down their phones.  — Jessika Arena, The Eye Center, Asheville, NC
  • Touching every frame in the office!  — Gail Bailey, The Eye Care Clinic, Hill City, MN
  • Screaming bloody murder because you may touch their eyeball.  — Diana Sims, Buena Vista Optical, Chicago, IL
  • Talk!! We do mostly older clients.  — Chris Clark, Mullis Eye Institute, Panama City, FL
  • I just want eye contact. So whatever prevents them from giving me that.  — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • Looking down at their personal apparatus.  — BJ Chambers, Carrera Optical, McQueeney, TX
  • Having Medi-Cal.  — Erin Pillsbury, Shasta Eye Medical Group, Redding, CA
  • Running around unsupervised by their parents, grabbing expensive frames like toys and eating all of our candy that’s sitting out for our customers. AARGH!!!  — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Grab frames off the displays.  — Scott Keating, OD, Vision Trends, Dover, OH
  • Touching everything in the store.  — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Staring at their phones.  — Steve Boydte, Performance EyeCare, Swansea, IL
  • Digital media. Too much digital media.  — Zach Dirks, OD, St. Peter Eyecare Center, St. Peter MN 
  • Staring at their electronic babysitting devices.  — Jim Williams, Eye to Eye Optometry, Mexico, MO
  • Grabbing frames from the board and putting grubby finger prints everywhere!  — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • Playing with expensive equipment because no parenting occurs.  — Fred Sirotkin, OD, Eagle Eye Care, Columbia, MD
  • The kids are great, it’s the adults that need some magical help, lol!  — Selina McGee, OD, Precision Vision, Edmond, OK
  • Making a mess in the office.  — Michelle Wright, DePoe Eye Center, Sharpsburg, GA
  • Yelling / crying!  — Claudia Hecht, Sterling Optical, Newburgh, NY 
  • Touching everything.  — James Armstrong, Alberta Eye Care, Portland, OR 
  • Grabbing frames!  — Caitlin Bruno, Binyon Vision Center, Bellingham, WA
  • Crying.  — David Saxton, Kern Optical, Gulfport, MS
  • Cell phones at 9?? Kids are too grown for themselves…However, it’s not their fault, it’s how they are raise by their parents or guardian.  — Will Taylor, Eye 2 Eye Contact, Northville, MI
  • Cry.  — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • Texting while talking.  — Maxine Kobley, Metrovision, Carle Place, NY
  • Whining.  — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • Putting dirty fingers on every frame!  — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • Running in the dispensary and grabbing everything.  — Pablo E Mercado, Mount Vernon Eyecare, Dunwoody, GA
  • I’m resigned to the fact that kids will immediately want to try on every pair of frames. But if only they would stop touching all the lenses as they did so.  — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Touching all the lenses on every frame…  — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Using cell phones being disrespectful of their parents.  — Bob McBeath, Edina Eye, Edina, MN
  • Listen to their parents and put their cell phone away.   — Ron Catterson, Clear View Optix, The Villages, FL
  • Running around pulling frames off the boards.  — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • Touching every frame.  — Cynthia Sayers, OD , EyeShop Optical Center, Lewis Center, OH
  • Stop putting their fingers on the lenses in my phoropter!  — Paula Koch, OD, Cherry Optometry, Chelsea, MI
  • Crying about getting drops put in their eyes.  — Chani Miller, OD, Park Eye Center, Highland Park, NJ
  • Rude to parents.  — Susie Phillips, Dr. Brendon Johnson, OD, Pekin, IL
  • Get off devices and experience the world around them.  — Blake Hutto, OD, Family Vision Care, Alma, GA
  • It would be to stop kids from spending so much time on cell phones, video games, and the like. Teach them that they need to give their eyes a break and they need to physically play and socialize with others.  — Dawn Christman Munoz, North Valley Eye Medical Group, Mission Hills, CA
  • I would have their parents mind their children. Don’t blame the kids.   — Cindy Harmon, Sonoma Eyeworks, Santa Rosa, CA
  • Be addicted to electronic devices. Go outside and play, enjoy the sights and sounds of nature. Get dirty.  — Amy Pelak, Proview Eyecare Optometry, Corona, CA

 

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Buzz Session

From Travel to Exercise to Alcohol, ECPs Recharge in Diverse Ways

How do you regain your momentum?

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  • Work out. — Steve Whitaker, Whitaker Eye Works, Wayne, PA
  • I unwind and recharge with Pilates and girls brunch. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • Beach!— Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Ride my bike or go to the gym in the early mornings before work, listen to podcasts throughout the day, sit down for a great meal with my wife after work.— Ted McElroy, OD, Vision Source Tifton, Tifton, GA
  • Listening to INVISION’s podcast. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • Motorcycle camping. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • Drink Scotch. — Richard Kemerling, Margolis Vision, Castle Rock, CO
  • Golf. — Rick Rickgauer, Vision Associates, Girard, PA
  • When it comes to recharging as an optician, a good optical challenge between our owner (LDO), lab manager (LDO), and myself (LDO). We press each other and create situations that force us to get our heads back in the books. This happens weekly sometimes. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • We spend time off at an old farm that we own in rural West Virginia. It’s so peaceful; no sign of neighbors and only about ten cars drive by a day. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
  • Go to the mountains or to the beach for a long weekend. — Laura Wright, Upstate Eyecare, Greenville, SC
  • CALM meditation app on my iPhone. — Vlad Cordero, Focus Eye Care PC, Hackensack, NJ
  • Did someone say Happy Hour?!? — Meredith Hall, Miller Family Eye, Cedar Rapids, IA
  • I just came back after a weekend with girlfriends. We rented a cabin, drank some adult beverages, took naps, and talked about husbands, work, kids, family, and life. I came back on Monday ready to get organized and tackle my mounting to-do list. I feel better about this than I have in ages! — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • Rock concerts. — Steve Nelson, Eye Candy Optical, Westlake, OH
  • Travel and music. — Pablo E Mercado, Mount Vernon Eyecare, Dunwoody, GA
  • I need to figure that out. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • I spend time with family or friends who are not in this field. I go to the beach to seaglass and beach comb. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • Go to CE. — Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
  • Desert in the winter, beach in the summer. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • I play World of Warcraft with my friends. It’s relaxing but still stimulates the brain. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • Sleep. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • Vacay! — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Sleep, sleep and more sleep. — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • Beer festival, dancing at a 70’s/80’s club — shout out to Johnny’s Hideaway! Atlanta natives of a certain age will know this place. — Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • At work, when I need a quick, 5-min recharge, I run receipts reports or restock inventory. I find repetitive patterns and reassuring numbers are great for self-soothing! Off work: hiking, mountain biking, reading, eating at our great local restaurants, and snuggling O’Malley the Alley Cat. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Just got back from two weeks fishing in the Amazon. That was a pretty good recharge. I find working a three day week gives me a pretty good recharge each week, but office stays open five days. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Over the weekend, go driving. — BJ Chamber, Carrera Optical, McQueeney, TX
  • Exercise. — Kaleena Ma, MK Vision Center, Forest Hills, NY
  • My artwork and my writing for fandemoniumnetwork.com. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Bicycling. — Fred Sirotkin, OD, Eagle Eye Care, Columbia, MD
  • Fresh air! — Candy Crone, Wayne Optical, York, PA
  • Trade shows like Vision Expo always tend to give us a little boost of motivation when we get back. — Travis LeFevre, Krystal Vision, Logan, UT
  • Woodworking; repurposing headboards to benches among other things. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • I travel. Whether it’s a big trip or just a weekend getaway, getting out of my normal zone helps recharge. Also, some spa time is also a big help. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Drink beer! IPA preferably. — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • It’s nice to get away from the business but for me I love working and luckily, I work in an area of the country that a lot of people come to visit so it’s kind of like we’re always on vacation… just being back recharges me from time off. — Julie Uram, Optical Oasis, Jupiter, FL
  • Family! — Pam Peters, Midwest Eye, Downers Grove, IL
  • I start with a very serious discussion with myself. I consider the facts, why things are not going as planned, if there is a rotten apple causing discord, what caused situation and then what actions I need to take. The next step is to plan and prepare a meeting to address the issues at hand. This usually recharges me, giving a positive attitude. I believe no situation is hopeless, and something can always be done. Right or wrong, you keep moving forward and don’t give up. One of Murphy’s Laws states “left alone things go from bad to worse.” — Pam Housle, Texas State Optical of Nederland, Port Arthur, TX
  • Caribbean vacation. — Brian Finley, Island Opticians LLC, Palm Beach, FL
  • Eating apples! They always give me a burst of energy. — Jade Kowalic, Rophie Eye Care, Dunedin, FL
  • Take a week off and go anywhere.— Sandy Slang, Ophthalmology Associates, Cudahy, WI
  • Lock the doors and try on glasses for an hour! Nothing is more fun!— Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Look forward to weekends. — Betty Aret, The Eyecare Boutique, Wexford, PA
  • Play with my three kids, travel with my wife, read and attend church. — Ken Boltz, OD, Kenneth D Boltz OD LLC, Dublin, OH
  • Vacation! — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • Vision Expos. — Scott Keating, OD, Vision Trends, Dover, OH
  • Retire? — Jill Schnurer, OD, Village Eyecare Co., Clarkston, MI
  • Vacation!!! — Susie Phillips, Dr. Brendon Johnson, OD, Pekin, IL
  • Sleep, elliptical, pray. — Brian Parker, Temecula Eye Center Optometry, Temecula, CA
  • What’s that? — Caitlin Binyo, Vision Center, Bellingham, WA
  • Moving my shop from commercial location to its new, sweet, in-home location has helped so very much in recharging! Having a shop downtown along with running my home, single-handedly was just too much, like having two homes to keep up! This integration is just the best for my stress and psyche … plus I’ve been able to clean up all business debt! — Elle Tatum , Island Spectacle, Bainbridge Island WA
  • Mini weekend vacation somewhere warm and not too far; like Florida on a Friday and coming back Sunday evening. — Diana Canto-Sims, Buena Vista Optical Boutique, Chicago, IL
  • I plan to take some time off before Thanksgiving to do some late season yard work and plant some fruit trees. I will also be taking a road trip to MI to spend Christmas with my in-laws. — Jesse Ellis , Eye Health Vision Center, North Dartmouth, MA
  • Starbucks!! — Jessica Brundidge , Clarity Vision, Clayton NC
  • Play with grandkids. — Robert McBeath , Edina Eye Physicians and Surgeons, Edina MN
  • Coffee or Red Bull. — Heather Harrington, Elevated Eyecare, Denver, CO
  • Yoga, vacations, bar trivia or concerts. — Harris Decker , Eye Designs of Westchester, Scarsdale, NY
  • I take a day off. Sometimes I just need some “me” time. On my day off, I quilt. — Vicki Thompson , Grandville Optical, Grandville, MI
  • I’m a big crafter and that relaxes me. — Colleen Brondo, Visual Eyes Optical, Stanhope, NJ

What’s the Brain Squad?

  • If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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Buzz Session

What Vow Will You Make Right Now for the New Year?

Brain Squad members share their 2019 goals.

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  • Continue to wow patients. Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
  • Try to gesture with an open hand rather than a pointer finger. This is a harder habit to break than I thought. Jessika Arena, The Eye Center, Asheville, NC
  • Get rid of paper! Kristina Swartz, The Eye Site, Mishawaka, IN
  • Choose happy. Mary Canfield, Orlando Eyecare, Orlando, FL
  • I vow to get rid of all of the magazine ordered frames that the guy before me ordered. Jade Kowalick, Ryczek Eye Associates, St. Petersburg, FL
  • Hit the gym again. Rick Rickgauer, Vision Associates, Girard, PA
  • Travel … further than Orlando. Bart Parker, Vision Source-Fox Optical, Lake Worth, FL
  • No more vows. Mark Perry, OD, Vision Health Institute, Orlando, FL
  • Simplify. Scott Keating, OD, Vision Trends, Dover, OH
  • Write it, think it, believe it till done. Bryan Hartgrave, Vision Solutions, Lamar, MO
  • Finish what I start. Selina McGee, OD, Precision Vision, Edmond, OK
  • My remake percentage will go down. Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
  • Try to make a difference in 2019. More volunteer work with Vision Screenings for Veterans and low income patients. Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Hire a front desk coordinator who will stay with us like our optician and optometric tech have for over 20 years! Robert M Easton Jr., OD, Oakland Park, FL
  • Better hiring and retention strategies. Kaleena Ma, MK Vision Center, Forest Hills, NY
  • Patience, take things one day at a time and don’t procrastinate. Mitchell Kaufman, Marine Park Family Vision, Brooklyn, NY
  • To make a quick plug to every patient about our new frame lines. Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • Thou shalt restrain yourself when buying frames! Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • Increase our social media presence and start paid Facebook and Instagram ads to increase optical business. Vlad Cordero, Focus Eye Care PC, Hackensack, NJ
  • Expand to new locations. Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL
  • No printing out things that are not truly needed. Bridgett Fredrickson, Whelan Eye Care, Bemidji, MN
  • I vow to try and consistently have a positive and supportive attitude. Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • Grow our dry-eye treatment center. Rob Szeliga, OD, Spring Hill Eyecare, Spring Hill, TN
  • Better equip myself with the hiring of Millennials. Jessica Brundidge, Clarity Vision, Clayton, NC
 

What’s the Brain Squad?

  • If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.
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    Buzz Session

    Not That Again! The Questions You Wish Patients Would Stop Asking

    “Can I get a trial contact?”

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    • Can I get a trial contact? (Even writing it makes me combustible.)  — Rick Rickgauer, Vision Associates, Girard, PA
    • “No, really, I just need to ask the doctor a quick question. Can you get him/her on the phone right now?”  — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
    • Sadly, they ask if my breasts are real.  — Julie Uram, Optical Oasis, Jupiter, FL
    • How many pairs of glasses do you have? How much did they all cost?  — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
    • I can buy these contacts anywhere, right?  — Shimul Shah, OD, Marysville Family Vision, Marysville, OH
    • Aren’t these scratch proof?  — Jade Kowalick, Rophie Eye Care, Dunedin, FL 
    • Which frames are covered by my insurance?  — Shane Clark, Infinity EyeCare, Rapid City, SD
    • Does my insurance cover that?  — Danielle Jackson, OD, Jackson Eye, Fairburn, GA
    • Why do I have to pay a contact lens evaluation fee? I’ve never had to pay it anywhere else.  — Tammy Hazelett, Wylie Vision Care, Garland, TX
    • Does this come with a warranty?  — Jason Stamper, Eye Care Pavilion, Davenport, IA
    • How do you compare to [discount optical] — Ron Catterson, Clear View Optix, The Villages, FL
    • Why do you cost more than Costco?  — Kathy Maren, Comb EyeCare & Eyewear, Western Springs, IL
    • Do you take my insurance?  — Mitchell Kaufman, Marine Park Family Vision, Brooklyn, NY
    • Do you really need to wear glasses or do you just do so because you work here?   — Christine Howard, Attleboro Vision Care, Attleboro, MA
    • Can you do better on the price?  — Dorothy Reynolds, Optical Alternatives, Milford, CT
    • You let them ask questions?!? Kidding… “Is xxxx normal?” … when it’s obviously not.  — T.S. Stephens, OD, Dr. Stephens and Associates, Vienna, WV
    • Why do you charge for a CL refitting ?     — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
    • “At your age, do you take Viagra?” Yes, but I take it so I won’t pee on my shoes.  — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
    • What is my insurance?  — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
    • Do I get that exact frame off the wall?  — Bob Schmittou, New Eyes Optical, Wyandotte, MI
    • Can this be billed to my insurance?  — Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL
    • Can I get more contacts and trials even thought my Rx is expired?  — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
    • How come these are so expensive, when I can get them online for $20?  — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
    • Can you write this frame down for me?  — Steve Nelson, Eye Candy Optical, Westlake, OH
    • Why are my glasses not free? I have insurance.  — Pablo E Mercado, Mount Vernon Eyecare, Dunwoody, GA
    • Do you carry Ray-Ban? (Or Oakley)  — Caitlin Bruno, Binyon Vision Center, Bellingham, WA
    • Are you open?  — Dave Goodrich, Goodrich Optical, Lansing, MI
    • Can you fix my Warby Parker’s, Zenni, or any other online glasses? I got them like this!  — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
    • “That’s the soonest I can get in?” when we say, “Her first opening is XYZ.”  — Bridgett Fredrickson, Whelan Eye Care, Bemidji, MN
    • “Is the doctor available? I have a question….” As if he is not particularly busy, you know, seeing patients all day.  — Cassandra Nash, HD Optical Express, Lansing, MI
    • Why doesn’t my insurance cover that?  — Richard Kemerling, Margolis Vision, Lone Tree, CO
    • Aren’t all frames made by one company?  — Paula Hornbeck, Eye Candy, Delafield and Mequon, WI
    • Why do I have to pay for contact lens evaluation when I already wear contacts?  — Monika Marczak, OD, Eye Candy Optical Center, Pittsburgh, PA
    • Will you adjust the glasses I bought online?  — Kevin Bushouse, RxOptical, Kalamazoo, MI
    • What does Costco charge for this?  — Allen D. Hoek, OD, Ripon, CA
    • Why don’t you know what my insurance covers?  — James Masser, Rocky Mountain Eye Center, Pueblo, CO
    • Are your sunglasses prescription only?  — Edna Shelby, Macomb Vision Associates, Shelby Township, MI
    • Can I take my prescription elsewhere? UGH!  — Karen Santos McCloud, OD, Hamburg Vision Center, Lexington, KY
     

    What’s the Brain Squad?

    If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

    Continue Reading

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