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Abracadabra! What You Would Magically Make Kids Stop Doing in Your Business

“Stop touching frames with viscous little fingers!”

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If you could magically make all the kids who walk through your doors stop doing just one thing, what would it be?
  • Take off their headphones! James D. Hagen, OD, Hagen Eyecare, Miami, FL
  • Texting during exams.  — Kimberly Riggs OD, Ligonier, PA
  • Touching the phoropter! I get it. It’s the coolest looking thing in the room (besides me).  — Sarah Jerome, OD, Look+See Eye Care, Minneapolis, MN
  • Messing with the arm rests on the exam chairs. They find the seam of the material and just pick, pick, pick at them. Come to think of it most of the adults do it too.  — Ted McElroy, OD, Vision Source Tifton, Tifton, GA
  • Being little B-holes.  — Susan Frein, Ames Eye Care, Ankeny, IA
  • A haiku: Stop touching frames with viscous little fingers. I blame the parents.  — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Keep their parents away. I can handle them fine, it is the parents that get in the way.  — Jeff Hayden, OD, Vision Care Center, Brighton, MI
  • While most of the kids are well behaved, the ones that refuse to listen or purposely disrupt things would be the ones we would appreciate good behavior from. Sometimes offering a “better put that down, don’t think mom wants that on her bill today!” will have mom remember to watch her kids!  — Pam Peters, Midwest Eye, Downers Grove, IL
  • Of course, GET OFF THE PHONE. Look up, enjoy your surroundings and talk to someone. Not only is the Blue Light a problem but kids are going to develop permanent bent necks!  — Allen D. Hoek, OD, Ripon, CA
  • Building sand castles….my floor is sand.  — Julie Uram, Optical Oasis, Jupiter, FL
  • Pulling their glasses off with ONE HAND!  — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • Fidgeting in the exam chair and not answering questions in full sentences.   — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • Quit acting like the world’s about to end. Even though it is.  — Rick Rickgauer, Vision Associates, Girard, PA
  • Chewing gum.  — Alexander Saper, Great Glasses, Houston, TX
  • Pushing their frames so hard against their faces it splays the nose pads all the way out. Of course they’re slipping down!  — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • Touching everything and not liking a frame on their parent.  — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • Touching product with sticky hands.  — Lisa Trippi, Lux Eyewear, Newark, CA
  • Not wearing their glasses.  — Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
  • Touching all. the. demo. lenses.  — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • Turn the volume down on their games and bringing food. Parents should manage their children.  — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • Most of the kids are great, we love seeing kids. It’s more that the parents let them get away with bad behavior. The parents need to act like parents.  — Elizabeth Atkinson, OD, Atkinson Eye Care, Algonquin, IL
  • Be shy.  — Sabina Krasnov, i2ioptique, Scottsdale, AZ
  • Stop listening to their parents so much! It might sound counterintuitive, but kids need to love the eyeglasses that they pick out. Often times they choose frames that they don’t like because their parents steer them to their pick. If they don’t love their frames, they won’t want to wear them.  — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • Malingering.  — Jill Schnurer, OD, Village Eyecare Co., Clarkston, MI
  • Breathing — JK!! Probably, just make it easier for us to dilate them — no screaming or crying.  — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • Stop whining! Plus why do little boys fart when they get nervous??  — Kathy Maren, Combs Eyecare & Eyewear, Western Springs, IL
  • Fortunately I don’t have children in my boutique but in the past I’d give anything for the female teens to stop squeezing zits in my dispense table mirror. Seriously?  — Sherry Berry, EYE Against EYE, Philadelphia, PA
  • NOT wearing their glasses, when they clearly have a high Rx.  — Desiree Davis, Bee Cave Vision Center and Dripping Springs Vision Center, Bee Cave and Dripping Springs, TX
  • Smaller kids: touching all my exam crap. Older kids: not respecting their eyes.  — Justin Holt, OD, West Point Eye Center, West Point, UT
  • Wearing clear lenses instead of Transitions.  — Texas Smith, OD, Dr. Texas Smith and Associates, Citrus Heights, CA

ONLINE EXTRAS

  • Breathing — JK!! Probably, just make it easier for us to dilate them — no screaming or crying.  — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • Not wearing their glasses, when they clearly have a high Rx.   — Desiree Davis, Bee Cave Vision Center and Dripping Springs Vision Center, Bee Cave and Dripping Springs, TX
  • Smaller kids: touching all my exam crap. Older kids: not respecting their eyes.  — Justin Holt, OD, West Point Eye Center, West Point, UT
  • Wearing clear lenses instead of Transitions.  — Texas Smith, OD, Dr. Texas Smith and Associates, Citrus Heights, CA
  • Most of the kids are great, we love seeing kids. It’s more that the parents let them get away with bad behavior. The parents need to act like parents.  — Elizabeth Atkinson, OD, Atkinson Eye Care, Algonquin, IL
  • Chewing gum.  — Alexander Saper, Great Glasses, Houston, TX
  • Keep their parents away. I can handle the children fine, it is the parents that get in the way.  — Jeff Hayden, OD, Vision Care Center, Brighton, MI
  • Not listening.  — Heather Harrington, Elevated Eyecare, Denver, CO
  • Kids and adults alike, I wish people would put down their phones.  — Jessika Arena, The Eye Center, Asheville, NC
  • Touching every frame in the office!  — Gail Bailey, The Eye Care Clinic, Hill City, MN
  • Screaming bloody murder because you may touch their eyeball.  — Diana Sims, Buena Vista Optical, Chicago, IL
  • Talk!! We do mostly older clients.  — Chris Clark, Mullis Eye Institute, Panama City, FL
  • I just want eye contact. So whatever prevents them from giving me that.  — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • Looking down at their personal apparatus.  — BJ Chambers, Carrera Optical, McQueeney, TX
  • Having Medi-Cal.  — Erin Pillsbury, Shasta Eye Medical Group, Redding, CA
  • Running around unsupervised by their parents, grabbing expensive frames like toys and eating all of our candy that’s sitting out for our customers. AARGH!!!  — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Grab frames off the displays.  — Scott Keating, OD, Vision Trends, Dover, OH
  • Touching everything in the store.  — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Staring at their phones.  — Steve Boydte, Performance EyeCare, Swansea, IL
  • Digital media. Too much digital media.  — Zach Dirks, OD, St. Peter Eyecare Center, St. Peter MN 
  • Staring at their electronic babysitting devices.  — Jim Williams, Eye to Eye Optometry, Mexico, MO
  • Grabbing frames from the board and putting grubby finger prints everywhere!  — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • Playing with expensive equipment because no parenting occurs.  — Fred Sirotkin, OD, Eagle Eye Care, Columbia, MD
  • The kids are great, it’s the adults that need some magical help, lol!  — Selina McGee, OD, Precision Vision, Edmond, OK
  • Making a mess in the office.  — Michelle Wright, DePoe Eye Center, Sharpsburg, GA
  • Yelling / crying!  — Claudia Hecht, Sterling Optical, Newburgh, NY 
  • Touching everything.  — James Armstrong, Alberta Eye Care, Portland, OR 
  • Grabbing frames!  — Caitlin Bruno, Binyon Vision Center, Bellingham, WA
  • Crying.  — David Saxton, Kern Optical, Gulfport, MS
  • Cell phones at 9?? Kids are too grown for themselves…However, it’s not their fault, it’s how they are raise by their parents or guardian.  — Will Taylor, Eye 2 Eye Contact, Northville, MI
  • Cry.  — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • Texting while talking.  — Maxine Kobley, Metrovision, Carle Place, NY
  • Whining.  — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • Putting dirty fingers on every frame!  — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • Running in the dispensary and grabbing everything.  — Pablo E Mercado, Mount Vernon Eyecare, Dunwoody, GA
  • I’m resigned to the fact that kids will immediately want to try on every pair of frames. But if only they would stop touching all the lenses as they did so.  — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Touching all the lenses on every frame…  — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Using cell phones being disrespectful of their parents.  — Bob McBeath, Edina Eye, Edina, MN
  • Listen to their parents and put their cell phone away.   — Ron Catterson, Clear View Optix, The Villages, FL
  • Running around pulling frames off the boards.  — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • Touching every frame.  — Cynthia Sayers, OD , EyeShop Optical Center, Lewis Center, OH
  • Stop putting their fingers on the lenses in my phoropter!  — Paula Koch, OD, Cherry Optometry, Chelsea, MI
  • Crying about getting drops put in their eyes.  — Chani Miller, OD, Park Eye Center, Highland Park, NJ
  • Rude to parents.  — Susie Phillips, Dr. Brendon Johnson, OD, Pekin, IL
  • Get off devices and experience the world around them.  — Blake Hutto, OD, Family Vision Care, Alma, GA
  • It would be to stop kids from spending so much time on cell phones, video games, and the like. Teach them that they need to give their eyes a break and they need to physically play and socialize with others.  — Dawn Christman Munoz, North Valley Eye Medical Group, Mission Hills, CA
  • I would have their parents mind their children. Don’t blame the kids.   — Cindy Harmon, Sonoma Eyeworks, Santa Rosa, CA
  • Be addicted to electronic devices. Go outside and play, enjoy the sights and sounds of nature. Get dirty.  — Amy Pelak, Proview Eyecare Optometry, Corona, CA

 

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Buzz Session

We Asked What Your Favorite Smartphone App for Your Business Was … Here’s What You Said…

There are some familiar faces but some fun surprises too!

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  • Thryv, helps me keep on top of social media. — Mickey Bradley, Patrick Optical, Fort Worth, TX
  • Instagram. — Heather Harrington, Elevated Eyecare, Denver, CO
  • QuickBooks and OntheClock. — Bhumika Patel, Redstone Family Vision, Indian Land, SC
  • Office suite. — Susan M Frick, Premier Eye Care of Eastern Idaho, Idaho Falls, ID
  • Vision Source. — Susie Phillips, Dr. Brendon Johnson, O.D., Pekin, IL
  • Several: Security app that lets me view the different camera’s we have at the office. My banking app to pay bills and monitor accounts. Sheets app to view staff schedules for the month. — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • Podcasts, makes me think. — Kristina Swartz, The Eye Site, Mishawaka, IN
  • I access my banking app every morning, to see what funds were deposited overnight. I love being able to direct deposit paper checks (although I’m trying to get away from those as much as possible.) — Angela Patteson, OD, Sunset Eye Care, Johnson City, TN
  • I would say I use Google a lot to check different things out like how many Google reviews I have and to look for frames too because being 2019 we don’t get catalogs much anymore. — Julie Uram, Optical Oasis, Jupiter, FL
  • Plotaverse is a really cool one to add amazing effects to your photos. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • Bank and credit card apps. They’re handy when I’m on the go. — Jim Williams, Eye to Eye Optometry, Mexico, MO
  • Instagram, it seems to be the easiest way to reach my clientele (current and potential.) — Siobhan Burns, The Eyeglass Lass, New London, CT
  • Later: I can plan my social media posts at the beginning of the month so that they automatically send at the designated days and times. — Nytarsha Thomas, OD, Visionelle Eyecare, Zionsville, IN
  • My calendar. — Nicole Heyduk, Eye Centers of Northwest Ohio, Fremont, OH
  • SR Notify, it is nice to be able to reply to patients when they text. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • Map Quest. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • Canva, I can create social media posts that look like I hired a social media expert! — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • Instagram! It’s such a powerful local and non-local visual marketing tool! Instagram has a wide range of user ages, whereas other mediums have niche age groups. — Carissa Dunphy, Lake Stevens Vision Clinic, Lake Stevens, WA
  • It’s not really an app, but the ability to get on our office software (Eyecloud Pro) from anywhere and do anything I need makes it very easy to answer any questions or get things done while I’m away from the office. — Travis LeFevre, Krystal Vision, Logan, UT
  • Instagram. Gotta keep that social media game strong. — Kevin Count, Prentice Lab, Glenview, IL
  • I don’t really have any business apps I use but I do get the news emailed to me daily called The Hustle and it is a great/entertaining way for me to keep up in events and relate to patients. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • Instagram: Engages a lot of people. Old dog, new trick for me. — Annette Prevaux, The Visionary, Allen Park, MI
  • Facebook is used to increase marketing and show what’s happening in the office. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Our town has a local version of a SeeClickFix app that allows you to take a picture of something and report it to city officials. It can be a public utilities issue, a snowplowing issue, roadways, whatever. So incredibly useful, and they get to everyone’s questions and posts incredibly quickly, something close to a 2-hour resolution rate! — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Metronome and Intuit GoPayment for our Vision Therapy business. We are able to keep everything separate dollar wise between the two businesses that way. And Starbucks Rewards: Caffeine is always needed, and I might as well get rewarded for buying my coworkers coffee! — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
  • California lottery, the only sure way to make money. — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • Facebook, gets photos faster and easier to the page. — Fred Sirotkin, OD, Eagle Eye Care, Columbia, MD
  • As of right now it is a code look-up app. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Pinterest, I am able to save many ideas for ads/truck shows/office updates any time/place whether I’m at work or not. — Pam Peters, Midwest Eye, Downers Grove, IL
  • Translate. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Too many but current favorite: Homebase, very easy to monitor employee hours and schedule. — Preet Kaur, Gary Tracy Optometry & Eyewear, New York, NY
  • My EHR app. I can do charting anywhere! — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Google and Google maps. — Bob McBeath, Edina Eye, Edina, MN
  • I’ve tried a bunch of industry apps and have yet to find one that really offers something of value to my office, but boy would I love to hear what others have to say. Maybe I’m missing out on some winners! — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Figure 1. It helps doctors across the world work with each other on baffling diagnoses. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Amazon because I love to decorate my office and they have everything. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Instagram. — Margot Lanham, Ulla Eyewear, Madison, WI
  • Bank. — Bob Schmittou, New Eyes Optical, Wyandotte, MI
  • Google for quick reference answers. — Cindy Henderson, Eyear Optical, Hixson, TN
  • Word Swag, great way to brighten up a social media post. — Kenneth D. Boltz, OD, Dublin, OH
  • I like Instagram to see what’s current and trending in fashion and eyewear. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
  • Santander app so I can pay my bills from anywhere. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • Good Rx; lets patients know where to get the best price on meds. They can’t be compliant with treatment if they cannot afford it. — Michael Davis, OD, Opti-Care, Eldersburg, MD
  • Auto refraction, just a quick and simple tool to use in a mobile optical dispensary. — Will Taylor, Eye 2 Eye Contact, Northville, MI
  • Planoly. It makes posting on Insta so much easier. You can see how your tiles are going to look before they post. We were using Hootsuite, but we ran into a lot of problems with that app. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • GoodRx, helps to know drug prices before they get to the pharmacy and reject it. — Bart Parker, OD, Vision Source-Fox Optical, Lake Worth, FL
  • The banking programs. I don’t have to go to the bank to make deposits. — Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL
  • Honestly … Instagram. It lets us share new styles constantly and interact with our “fans” a.k.a. customers. It’s fantastic. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • Waze, makes sure employees get to work on time. — Steve Geis, Metro Eye, Milwaukee, WI
  • How about the weather app and the calculator? — Steve Nelson, Eye Candy Optical, Westlake, OH
  • My EMR — Revolution EHR — so I can see my schedule before I leave for work. — Megan Lott, OD, Lexington Eye Care, Lexington, MS
  • Amazon for ordering. — Richard Frankel, Atlantic Cape Eyecare, Wildwood, NJ
  • LinkedIn is a business to business platform that helps you connect within our industry. — Adam Ramsey, OD, Iconic Eye Care, Palm Beach Gardens, FL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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Do Over: If Given the Chance This is What You Would Do Differently

More education, earlier ownership and trusting your gut more were all pretty popular.

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  • Achieve OD or by GODS blessed MD status. — Steven Gouveia, Target Optical, Seekkonk, MA
  • Briefly?? I’d learn from other people’s mistakes and trust my gut a little more. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • Run my business without ODs. — John LaShorne, Brown County Eye Care, Nashville, IN
  • I would have started making my own frames much earlier. — Kevin Count, Prentice Lab, Glenview, IL
  • Hire the personality and then train them. I have always wished for a complete training program, opposed to a ‘sink or swim method,’ prior to ever allowing the new staffer to assist patients. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • I would have started in optical sooner. I kind of fell into this position and now I love it! — Andrea Schall, Armstrong Eye Care, Kittanning, PA
  • So many costly mistakes that I don’t even know where to start! (From marketing to frame selection to working with vendors and consultants, hindsight is definitely 20/20.) — Nytarsha Thomas, OD, Visionelle Eyecare, Zionsville, IN
  • Get everything in writing. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Stay in school and participate in activities. — Mitchell Kaufman, Marine Park Family Vision, Brooklyn, NY
  • Profit first. My heck if had only known, I would have carved every penny I earned up and allocated it accordingly. It’s like bumper bowling for expenses. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • Go into a different field. — Greg Kyser, Gallery of Eyewear, Marysville, WA
  • Go bigger and push for my goals instead of playing it safe! — Stacey Nutting, The Eye Doctors at CNY Eye Care, East Syracuse, NY
  • Change majors in college instead of completely dropping out. It took 15 years before I went back. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
  • Take school seriously! Ron Catterson, Clear View Optix, The Villages, FL
  • I would buy an established practice instead of starting cold. Might have given me a bit of a head start with a steady patient base. — Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • Went to a four-year college instead of a two-year technical. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • Listen to my gut! — Michelle Wright, DePoe Eye Center, Sharpsburg, GA
  • Believe in myself and my vision. (No pun intended) — Selina McGee, OD, Precision Vision, Edmond, OK
  • Paid closer attention to the acoustics in our optical. — James Armstrong, Alberta Eye Care, Portland, OR
  • Get my ABO sooner. — Heather Harrington, Elevated Eyecare, Denver, CO
  • I would have become an optician earlier than I did. — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • I would’ve made the jump from corporate opticianry to private sooner. — Vlad Cordero, Focus Eye Care PC, Hackensack, NJ
  • Do it my way from the beginning and start earlier. Take more time not seeing patients to work on office things. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • Start sooner. — Rick Pascucci, Towpath Vision Care, Clinton, NY
  • Stay working in a lab instead of an office. — Judith Whitelaw, Dr. Gregory Char, OD, Orange, OR
  • Start at the practice I’m at now. The other place was owned by a psycho Dr. Jekyll/Mr. Hyde situation. Y’all know what I mean. — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • I am so happy with my life now and I believe that for every action there is a reaction if I did anything differently my life may not be this good. I have a most remarkable family with grandkids and great in-laws. Nothing could be better. — Bob McBeath, Edina Eye, Edina, MN
  • I’m not sure how to answer that. — Annie Thompson, Lawrence Eye Care Optical, Lawrence, KS
  • Speak my mind more. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • Gone to optometry school. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
  • Larger office. — BJ Chambers, Carrera Optical, McQueeney, TX
  • I would not buy a practice based on good will. I would purchase real estate and build a practice rather than rent. — Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL
  • Lose the partners and buy my own building. Rents are killing. — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • I wouldn’t do any of it differently. I feel my life works exactly the way it’s supposed to and I’m in the exact place I’m supposed to be. — Julie Uram, Optical Oasis, Jupiter, FL
  • I would have stayed in U.S. Army Reserves and retired from the Reserves in 1985. — Texas L. Smith, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • In the latter part of my military career I wanted to go into flight school, but a deployment to Iraq as a flight medic changed my mind. I wouldn’t mind going back and become a pilot! — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • Become licensed much, much sooner. — Pablo E Mercado, LensCrafters, Alpharetta, GA
  • I wouldn’t have taken time off school after high school. — Nicole Heyduk, Eye Centers of Northwest Ohio, Fremont, OH
  • My hobby is bidding at storage locker auctions. If I could do it all over again, I would start working in the auction business fresh out of high school and maybe have retired already! — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
  • Go to optometry school. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • Absolutely, positively nothing! — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • Would have done a residency. — Dennis Iadarola, OD, Center for Vision Care, Monroe, CT
  • I would not have gotten pregnant during my first semester of college. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • I would have gotten my license earlier on in my career. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Stayed in college. — Rick Rickgauer, Vision Associates, Girard, PA
  • Opened my unique eyewear optical much, much sooner! It’s so fun styling customers in unique eyewear and they come back to us so happy to be our “eyewear models.” — Scott Keating, OD, Vision Trends, Dover, OH
  • I’m not sure. — Vicki Thompson, Grandville Optical, Grandville, MI
  • Nothing! I love what every experience and challenge teaches me. — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
  • I would have picked my mentor’s brain on the business of running an optometric practice. — Kimberly Riggs, OD, Ligonier, PA
  • Make more money. — Katie Rutledge, Arnold Family Eyecare, Imperial, MO
  • Go to optical school sooner. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
  • Go to optometry school. — David Saxton, Kern Optical, Gulfport, MS
  • Take the ownership plunge sooner. — Gerald Koss, Vision Source Partners, Fernandina Beach, FL
  • Not worry so much about what other people think and listen to my own instincts. — Bethany Cassar, Complete Eye Health, Holland, MI
  • More education. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • I would have computerized sooner. People are impressed with technology even though it baffles me sometimes. When it works, it is amazing how much time and energy it saves. — Annette Prevaux, The Visionary, Allen Park, MI
  • I’m doing it. Our new office that we opened to be closer to our kids and granddaughter has more social marketing and we are using iPads for most everything involved with patients. — Richard Frankel, Atlantic Cape Eyecare, Wildwood, NJ
  • Not trust so many of our peers when purchasing used equipment. — Cassandra Brackmann, Danville Family Eye Care, Danville, IN
  • A few mistakes along the way… changed the original career choice that I never followed. — Susie Phillips, Dr. Brendon Johnson, O.D., Pekin, IL
  • I would have gone to optometry school. — Gail Bailey, Eye Care Clinic, Grand Rapids, MN
  • I would have done a residency, I would love to teach. — Chani Miller, OD, Park Eye Center, Highland Park, NJ
  • Never work Saturdays, be with family instead. — Hagen Eye Care, Miami, FL
  • Try to learn how to buy effectively earlier on. Also get a better background in marketing. — Travis LeFevre, Krystal Vision, Logan, UT
  • Be more proactive and present in the day to day operation. Staying off “autopilot.” — Jim Williams, Eye To Eye, Mexico, MO
  • I would have been more open minded about my goals. — Jessica Brundidge, Clarity Vision, Clayton, NC

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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Buzz Session

Reply? Ignore? Here’s How Readers Land on Dealing with a Negative Review

And congrats to those who have never received one!

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  • Stick your head in the sand and they will go away! — Mark Perry, OD, Vision Health Institute, Orlando, FL
  • Reply, briefly, courteously, and try and fix the problem as best we can. We try and let the patient “win” if at all possible even if it costs us some money. — Kenneth D Boltz, OD, Dublin, OH
  • What is this thing called a “bad review?” — David Kirscher, OD, Island Family Eyecare, Bainbridge Island, WA
  • Reply with kindness. — Steve Geis, Metro Eye, Milwaukee, WI
  • Humor. — John LaShorne, Brown County Eye Care, Nashville, IN
  • Try and figure out what went wrong, contact the person to try and rectify the situation. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • Be honest. Apologize, if what the patient says is true. Always take the high road. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
  • Don’t get them in the first place. We’ll do almost anything to make sure customers leave happy. — Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • Ignore. — Dawn Limauro, Lens Doctors, Dover, NH
  • Handle on an individual basis. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • Thank the patient for their input. We do not get defensive. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
  • Reply professionally, and possibly assess the situation if necessary to make things right. — Heather Harrington, Elevated Eyecare, Denver, CO
  • Fortunately, we’ve only ever had one, and just let it go. — Lynn Geis, San Juan Eye Center, Montrose, CO
  • Not getting them. — Sabina Krasnov, i2ioptique, Scottsdale, AZ
  • Kill them with kindness! We’d call them and see what we could do to make things right. — Jade Kowalick, Ryczek Eye, St Petersburg , FL
  • Head on. — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
  • Look into it first to make sure the complaint can be taken care of. If it can, fix it. If it’s not legitimate, don’t worry. Everyone that reads the review probably knows the person is never satisfied anywhere! — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • I can happily say I haven’t had any. I do have clients obviously that come in that are not happy with what they purchased and you have to figure you’re not going to please everybody. You bless them and send them on their way. — Julie Uram, Optical Oasis, Jupiter, FL
  • Consider it constructive criticism. — Katie Rutledge, Arnold Family Eyecare, Imperial, MO
  • We try to follow up with each patient who left us a bad review and resolve what we can, always remembering that every aspect of our business ‑ our outside labs, vendors etc.… — are all an extension of who we are. You cannot resolve any issues by doing the “blame game!” — Jessica Brundidge, Clarity Vision, Clayton, NC
  • Good question, usually it was an employee that was fired and went online and you can’t fix stupid. — Betty Aretz, The Eyecare Boutique, Wexford, PA
  • Reaching out and attempting to better the negative feeling the patient developed for one reason or another. — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • Respond in a professional manner and always give the option to call or come in and talk to the owner/manager. — Travis LeFevre, Krystal Vision, Logan, UT
  • Try to answer the person’s complaints honestly without getting hostile. If you or your staff slipped up, own up to the mistake and try to make it right (refunds, etc.) If the patient got it wrong, try to gently point out their mistake (so that future readers can see both sides). I still do try and appease the patients that got it wrong — generally with a small discount — with the hope that they will return. If they make the same accusations a second time, then I dismiss them. — Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • I never received a bad revue. If I did I would find out the source to see if it was credible. — BJ Chambers, Carrera Optical, McQueeney, TX
  • Don’t get them to begin with. — Harry Roth, eyeQ Opticians, Millburn, NJ
  • Address them, internally and externally. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • Just move on… — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Deal with it immediately. Contact the patient directly. Apologize. Listen. Fix the problem. — Lee Dodge, OD, Visualeyes Optometry, Sherman Oaks, CA
  • Reach out to the patient, find a solution and try and work to resolve the review. — Bryan Hartgrave, Vision Solutions, Lamar, MO
  • I personally contact the patient to see if we can work out the problem. Our Rxs have a six-month warranty or money back if problem cannot be fixed. Have been pretty lucky with reviews so far. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • Reach out to patient to see what can be done to turn it around. — Judith Whitelaw, Dr. Gregory Char, OD, Orange, OR
  • Address them and apologize if it was our fault and even if it wasn’t spin the apology so that the intelligent reader will realize that the complaint is ridiculous. — Cindy Henderson, Eyear Optical, Hixson, TN
  • Straight on. We aren’t perfect. — Bethany Cassar, Complete Eye Health, Holland, MI
  • Just let them ride. They are seeking attention, and I am not looking to encourage negative attention! — Bridgett Fredrickson, Whelan Eye Care, Bemidji, MN
  • The number one thing is to avoid them at all cost. Learn from your mistakes as no one is perfect. Address the issue BEFORE it gets to a bad review. You inherently know when a “possible” bad review is coming. Head it off at the pass. And “if” you get a bad review address it immediately ….do not wait. Call the customer and try and make it right. If you feel the review was unfair, write a rebuttal that is FACT based. Leave all the emotion out of it. Leave your ego out of it. Do the right thing. — Steve Nelson, Eye Candy Optical, Westlake, OH

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