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Acuity EyeCare Group Rebrands

The company began operating under the new brand and identity as of Dec. 2.




(PRESS RELEASE) DALLAS, TX – Acuity Eyecare Group, an owner and operator of North American eyecare groups and optometry practices, announced a rebranding to reflect the company’s evolution and its commitment to full-scope medical optometry.

Effective Dec. 2, the company began operating under the new brand and identity: AEG Vision. The rebranding includes a complete redesign of the company’s website, logo, graphics, communications and correspondence.

“As the organization achieved key milestones in 2019, it was important to strengthen the connection to our core purpose, vision and values,” said Eric Anderson, CEO of AEG Vision. “The AEG Vision brand is a signal to our patients, doctors and associates that our organization is more than a group. AEG Vision is a caring community of local providers, helping our neighbors take care of their vision, one patient at a time.”

Anderson added, “Culture and vision are critical to the long-term success of any practice. Our new identity, AEG Vision, is an intentional, visible decision to bring our culture to life.”

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