(PRESS RELEASE) FORT WORTH, TX — Alcon, the global leader in eye care dedicated to helping people see brilliantly, announced the launch of its “Reclaim Comfort, Reclaim Benefits” campaign, spotlighting FSA-eligible Alcon WaterInnovations contact lenses. The campaign provides ECPs with turnkey tools, MARLO integration, and patient education resources to guide patients in applying FSA and HSA dollars before they expire. By facilitating these conversations, ECPs can help patients maximize their benefits while reinforcing their role as trusted care partners.
Each year, Americans contribute more than $100 billion to FSAs and HSAs, yet an estimated $4.5 billion in FSA funds goes unspent, with nearly half of account holders forfeiting dollars to their employers. Vision care is one of the most eligible — yet underused — benefit categories, with only 26% of patients applying benefits toward contact lenses. This creates a hidden healthcare gap: millions miss the opportunity to purchase FSA-eligible lenses that deliver comfort and clarity — often at a more affordable out-of-pocket cost — before their benefits expire.
This challenge underscores the opportunity for ECPs to educate patients on how to apply benefits toward premium options like Alcon WaterInnovations lenses, which feature proprietary technology to deliver all-day comfort.
As the end of the year approaches, many patients delay exams and contact lens purchases, missing the opportunity to fully utilize available FSA/HSA-eligible resources. At the same time, more than 30% of ECPs don’t know how many of their patients use FSA/HSA funds, which limits their ability to educate patients about using these benefits and track utilization within their practices. By proactively discussing FSA/HSA eligibility, ECPs can help provide patients with comfort and maximize benefits while supporting their practices’ during this critical year-end window. By proactively discussing FSA/HSA eligibility, ECPs can help provide patients with comfort and maximize benefits while supporting ECPs’ practices during this critical year-end window.
“Many patients are surprised to learn that their FSA or HSA funds can be used toward premium vision care solutions,” said Christopher Lopez, O.D. “That’s why I make it a priority to raise these benefits during visits—not just as a financial tool, but as a way to support better eye health decisions. When patients understand that everyday items like WaterInnovations contact lenses are FSA-eligible, they gain comfort, clarity, and confidence in their care.”
Alcon WaterInnovations addresses a widespread challenge: nearly half of contact lens patients experience some discomfort. With water-gradient technology that delivers up to 100% water at the surface, these lenses create a cushion of moisture for exceptional all-day comfort.9-10 Whether it’s daily disposable, weekly, or monthly, Alcon WaterInnovations lenses offer replacement schedules that match a patient’s lifestyle needs.
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“At Alcon, we’re committed to making advanced contact lens technology accessible to every patient,” said Carla Mack, Global and US Head, Professional Education and Development. “Our WaterInnovations™ portfolio—featuring cutting-edge water gradient technology—delivers exceptional all-day comfort and visual clarity, even for patients who spend long hours on digital devices. By highlighting FSA and HSA eligibility, we’re helping patients invest in their eye health while maximizing their benefits. And with up to $300 in manufacturer rebates available, it’s never been easier or more affordable to experience the difference of Alcon innovation.”
The “Reclaim Comfort, Reclaim Benefits” campaign reflects Alcon’s commitment to supporting patients and ECPs by providing education, resources, and data-driven insights. By equipping ECPs with tools to guide conversations around year-end benefits and MARLO integration, the program enables ECPs to help patients apply FSA and HSA dollars toward Alcon WaterInnovations™ lenses— delivering comfort for patients and support for practices. This initiative underscores Alcon’s ongoing mission to empower patients to make informed eye care decisions and support ECPs in delivering trusted, high-quality care.
For more information on Alcon’s “Reclaim Comfort, Reclaim Benefits” campaign and how to effectively use existing health benefits to purchase WaterInnovations contact lenses, visit here.
