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All Hail Geek Pride Day and More Events for May

Including a day to celebrate and reward loyalty.

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All Hail Geek Pride Day and More Events for May

1 Before NATIONAL LOYALTY DAY, send something like a special “$50 off, no minimum required” coupon to your 50 best customers. Be bold with your offer — you can trust your best customers not to abuse the privilege. Just be sure they understand this is a special insider perk. Everyone wants to feel like a VIP.

3 NATIONAL TEACHER DAY is a terrific goodwill opportunity. Donate one of your nicer frames as a complete pair plus an exam and fitting to a teacher who has won a recent award. Alert the local media and then arrange a time for that teacher or coach to come to your store to receive their prize. 

17 WORLD HYPERTENSION DAY. A chance to remind your clients to have their blood pressure and eyes checked regularly. High blood pressure is a leading cause of retinopathy, optic neuropathy and other vision disorders.

25 Let’s be honest, there aren’t many geekier than eyewear people. On GEEK PRIDE DAY hold a roundtable to bring together these kindred spirits to show off and discuss the latest vision trends and your most recent inventory.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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