“Alliterate or die!” That was a poster a former colleague saw pasted to a newsroom wall while doing a shift at the infamous British tabloid The Sun. Alliteration’s power to make words stick owes itself to the repetition of sounds. It’s something a lot of retailers know, hence “Taco Tuesdays,” “Wine Down Wednesdays,” or “Saturday Style.” Indeed, once you get started, it’s pretty hard to stop: Fried Food Fridays, Mending Mondays … Okay, that last one’s not great, but there must be something to get people thinking about your store for all their eyecare needs … Frame Fix Fridays? … every frame repair brought in comes with a discount that can be applied toward a new pair?
