(PRESS RELEASE) NEW YORK, NY — Altair Eyewear, Inc., a division of Marchon Eyewear and a subsidiary of VSP Vision, and the Bluestar Alliance brand, bebe, which designs a unique and distinctive line of contemporary women’s apparel and accessories, today announced a multi-year renewal of their global eyewear licensing agreement.
This licensing agreement is for the exclusive worldwide design, development, production, and distribution of optical and sunglass collections, under the bebe brand name. Over the years, bebe has emerged to become one of the leading fashion lifestyle brands in the industry, most recently introduced a special campaign and collaboration with Ciara this past September – featuring eyewear.
“We are proud to continue our longstanding and successful partnership with bebe,” said Gabriele Bonapersona, Chief Brand Officer at Marchon Eyewear, Inc. “A key brand in our portfolio with growth year after year, we look forward to continue working together, creating eyewear styles that complement the bebe brand.”
“We are thrilled to renew our partnership with Altair Eyewear a valued collaborator in expanding bebe’s presence in the eyewear category. Together, we’ve created stylish and high-quality collections that resonate with our customers’ bold and confident spirit. This renewed agreement reflects our shared commitment to delivering innovation and excellence, ensuring the bebe brand continues to inspire fashion-forward individuals worldwide.”Joseph Gabbay, CEO at Bluestar Alliance.
Bebe eyewear is sold worldwide through optical retailers, department and select specialty stores, and online at www.bebe.com and www.eyeconic.com in the US.
