Connect with us


Amazon Embraces AR with Virtual Try-On Feature

Amazon Fashion is now using AR technology that allows shoppers to virtually try-on shoes.



on | Amazon's new virtual try-on feature for shoes uses AR technology | Amazon’s new virtual try-on feature for shoes uses AR technology

Amazon Fashion (Seattle) announced a new feature allowing shoppers to virtually try on shoes from home using their smartphone cameras, according to Tech Crunch. The AR technology enables customers to view what the shoes may look like from multiple angles, and it will be available to customers in both Canada and the U.S.

Shoppers start by selecting a shoe and pointing the camera at the angle they want to view the shoe on themselves. While virtually trying the shoe on, shoppers can also switch the color. They then have the option to “share” the image in order to save a photo for future reference or to post to social media.

Many other retailers have experimented with AR technology in recent years including Walmart (Bentonville, Ark.), Sephora (Paris) and Gucci (Florence, Italy), among others. At this time, Amazon did not say whether it believes this new feature will increase conversions.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular