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Amazon Opening New Retail Experience, Similar to Department Store

The online behemoth is reportedly looking for a physical experience to sell goods and facilitate returns and exchanges.

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The outside of an Amazon Go location. Photography: Courtesy of Amazon
The outside of an Amazon Go location. Photography: Courtesy of Amazon

Amazon.com Inc. (Seattle) has announced its intentions to open a new retail experience, similar to a department store, The Wall Street Journal reports. The company reportedly plans to sell home goods, electronics and other items and may also offer exchange services.

The first concepts are expected to open in California and Ohio and will be set around 30,000 square feet. There’s no official confirmation of what the company plans to sell in store, but speculation is that their own private labels will be heavily showcased.

According to CNBC, Amazon’s market share fell more than 1 percent this year and it currently has a market valuation of $1.59 trillion USD.

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