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America’s Finest Fine-alist: Ulla Eyewear

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FINE-ALIST

Ulla Eyewear

Exterior of Ulla Eyewear, one of America's Finest optical retailers for 2015

Colorful window displays beckon shoppers to Ulla Eyewear.

FINEST FACTS

Ulla Eyewear

Madison, WI

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Brittany Graber of Ulla Eyewear

Owner: Brittany Graber

Website: ullaeyewear.com

Opened: 1998
Area: 900 square feet
Employees: 2 full-time, 4 part time

Top brands: Face à Face, Lindberg, SALT, Theo, Tom Davies

Facebook URL: facebook.com/UllaEyewear

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Instagram: instagram.com/ullaeyewear

People don’t go to a mall simply to shop. They go to reimagine themselves. Ulla Eyewear has succeeded in the upscale Hilldale Shopping Center since 1998, and it recently moved to a better space amid the center’s mix of local and national stores. Second-generation owner Brittany Graber says she “deeply believes that the client experience starts with the staff. We are selling incredible eyewear but we’re also selling ourselves and a lifestyle.” With neighbors including The North Face, Anthropologie and a farmers’ market, look for Ulla Eyewear to continue thriving with its target clientele.


5 COOL THINGS ABOUT Ulla Eyewear

1. Local love: Ulla staff members are ardent champions of other local businesses. Check out their recommendations at ullaeyewear.com/our-story. The business supports many local causes including A Fund For Women, the LGBT community and the Dane County Humane Society.

2. Good deed: There’s no charge for eyewear adjustments at Ulla Eyewear. Instead, people can make a donation to Combat Blindness International, a nonprofit organization started by Madison ophthalmologist Dr. Suresh Chandra. Ulla Eyewear raises money for the organization in other ways, too.

3. Get energized: The Energy Bus by Jon Gordon “is a great book about focusing on the positive,” says Graber. “It keeps us on the road to success, not just monetarily, but on a personal level too.”

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4. Picture this: Ulla Eyewear has memorable custom thank-you and business cards bearing caricatures of the staff.

5. Rave reviews: Speaking of gratitude, a newly redesigned website gives Ulla staff a place to showcase the thanks they get from happy customers.


PHOTO GALLERY / Ulla Eyewear

America’s Finest Fine-alist: Ulla Eyewear

America’s Finest Fine-alist: Ulla Eyewear

America’s Finest Fine-alist: Ulla Eyewear

America’s Finest Fine-alist: Ulla Eyewear

RETURN TO AMERICA’S FINEST MAIN PAGE

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