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America’s Finest Fine-alist: Urban Optiks Optometry

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FINE-ALIST

Urban Optiks Optometry

Interior of Urban Optiks Optometry, one of America's Finest optical retailers for 2015

One judge called Urban Optiks “beautifully designed and definitely differentiated from other optometric retail environments.”

FINEST FACTS

Urban Optiks Optometry

San Diego, CA

Gary Klein of Urban Optiks Optometry

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Owner: Dr. Gary A. Klein

Website: urban-optiks.com

Opened: 2008
Renovated: 2013
Area: 1,550 square feet
Employees: 6

Top brands: Anne & Valentin, Face à Face, Matsuda, Theo, Tom Davies

Facebook URL: facebook.com/pages/Urban-Optiks-Optometry/127878377251770

Pinterest: pinterest.com/urbanoptikssd/

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Urban Optiks used a 2013 renovation to up the game of an already successful vision care business. Warm paint tones, creative lighting and superb brand storytelling help emphasize the shop’s motto: “Your face is a masterpiece. Frame it well.” In contrast, sleek and contemporary is the look on the medical side of the enterprise, where cutting-edge equipment and a fully automated office help provide a streamlined patient experience.


5 COOL THINGS ABOUT
Urban Optiks Optometry

1. Delightful decor: Vintage woodshop lockers, antique display cabinets and an old Parisian postal-sorting station are the perfect showcases for Urban Optiks’ independent frame lines. Andrea Hill says it’s “beautifully designed and definitely differentiated from other optometric retail environments.”

2. Digital natives: Urban Optiks makes it easy to buy contact lenses, eyewear and even gift certificates from its website. People can even register online for a seat at upcoming trunk shows, then browse the featured frame line’s offerings online to get an idea of the treats in store.

3. Party time: For its seventh anniversary earlier this year, Urban Optiks held a trunk show extravaganza with 13 vendors at a nearby nightclub. The event doubled as a fundraiser for Optometry Cares. Read more about the “Raise Your Glasses” gala at invmag.us/partytime.

4. Five stars: The business has more than 100 five-star reviews on Yelp, many emphasizing a high-tech exam and high-touch customer care.

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5. Building community: Urban Optiks supports more than a dozen diverse organizations in San Diego and beyond.


PHOTO GALLERY / Urban Optiks Optometry

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