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An Absurdly Expensive Carmaker Has Entered the Luxury Eyewear Market

The 37-piece collection features rare and expensive materials such as palladium, 925 sterling silver, and Macassar ebony.

Published

1 year ago

February 9, 2023

Jens Carlson

An Absurdly Expensive Carmaker Has Entered the Luxury Eyewear Market

No. 11: 925 Sterling Silver and Embossed Leather Temples, Bugatti Eyewear Collection One. Source: Bugatti

Bugatti makes cars for people you do not know.

A custom-made Bugatti automobile is an accessory available to only those who swim in the deepest of financial pools.

Case in point: Earlier this month a one-of-a-kind Bugatti Chiron Profilee sold for $10,795,000. It is the most expensive new car ever sold at auction.

Clearly, the folks at Bugatti know how to peddle pricey products. And the products, increasingly, don’t need to have pedals. The French automaker has an array of lifestyle items on offer on its website – from kids’ clothing to branded pool tables. This week it added luxury sunglasses to the lineup.

Bugatti collaborated with designer Larry Sands for its inaugural foray into the optical industry. The 37-piece collection is entitled Collection One and features nine different styles made with an array of high-end materials. Prices range from $1,295 to $15,000.

These sleek Bugatti suns won’t crack this top 10 most expensive sunglasses list we found on online. However, affordable to most of the people you (we) know, they are not.

More photos below.

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