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An Orlando Owner Who Started Her Biz Shortly Before the Pandemic, Moved Locations During and Is Still Thriving

She counts to-do lists, friends and sunsets for holding it all together.

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Verbelee-Nielsen-Swanson
Verbelee Nielsen-Swanson
Oxford Eyes, Orlando, FL

When in Orlando, we have to feature a great Orlando ECP! Enter Verbelee Nielsen-Swanson and Oxford Eyes. One of our America’s Finest, she built a start-up, independent business right before the pandemic hit… and is loving every minute of it. “Building a successful start-up business, telling our story and curating a unique selection of independent frames,” is one of her favorite parts of her business… “Experiencing a pandemic in our second year and relocating was exciting but challenging.” Luckily, she has an “amazing and experienced optical team that is committed to an exceptional client experience,” a husband and friends she connects with on her drive home each day, and before leaving her office, she “reflects on the successes of the day, puts together a “To-Do” for the next one and spends a few minutes enjoying the lake view during sunset.”

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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SPONSORED BY ESSILOR

Introducing Crizal® Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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