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AOA: Amazon Has Dropped Noncompliant Contact Lens Sellers

AOA plans to ‘continue to monitor the site and report retailers.’

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The American Optometric Association reports that Amazon’s marketplace no longer displays noncompliant, decorative contact lens vendors following complaints from the AOA.

The AOA explains that it had alerted the e-commerce retailer to potential violations of federal law and its own medical device policy.

In a Feb. 27 letter to Amazon, the AOA emphasized that contact lenses — whether corrective or plano — are U.S. Food and Drug Administration-regulated medical devices that not only require a prescription from a licensed practitioner for purchase, but also fall under Amazon’s own policy for “Medical Devices and Accessories.” That policy mandates how sellers must abide by all federal, state and local laws, which in this case, the AOA noted, includes patient protection provisions of the Fairness to Contact Lens Consumer Act (FCLCA).

Per federal law, vendors “may sell contact lenses only in accordance with a contact lens prescription for the patient that is (1) presented to the seller by the patient or prescriber directly or by facsimile; or (2) verified by direct communication.”

AOA’s letter noted: “The contact lenses available for sale on Amazon are sold entirely without a prescription, which we believe is an FCLCA violation.” Furthermore, “in addition to sales via (Amazon’s) platform raising legal questions related to the FCLCA, the guidance provided by sellers regarding these FDA-regulated medical devices is very concerning.”

The AOA’s letter document instructions from vendors such as “… gently press the contact lens opposite clockwise or counterclockwise turn 30 times [sic], and put in a box for a new care solution … if you do not use for a long time, please put in the box, soak with care solution [sic], replace the care solution every three days.”

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Such guidance is “wholly inappropriate and dangerous,” the AOA states in a post on its website. It notes that proper physician oversight is necessary for medical devices that require a physician’s prescription.

According to AOA:

In response, Amazon thanked AOA for its diligence and reiterated its own medical devices policy while stating the company will take appropriate action when products are reported for legal non-compliance. As of June 4, those violating posts that AOA first identified and reported have been removed. The AOA will continue to monitor the site and report retailers.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Burglary at Optometry Office Is Seventh in 2 Months

The front door lock was broken.

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The burglary of an optometry office in San Diego County, CA, marks the seventh such crime in the region since July.

The latest break-in occurred at an office in Mira Mesa, NBC 7 San Diego reports. The article doesn’t identify the practice, but in an accompanying photo, the sign says “Dr. Satnick.”

Police were called to the scene overnight Wednesday. It wasn’t clear right away how much merchandise was stolen.

The Times of San Diego reports that the front door lock was broken.

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Authorities haven’t said whether the burglary might be connected to six other recent incidents, NBC 7 San Diego reports. No arrests have been made.

In August, burglars hit three optometry offices in San Diego County in a three-hour period.

Read more at NBC 7 San Diego

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10-Location Eyecare Group Is First to Join Medical Optometry America

The group has 29 optometrists.

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BLUE BELL, PA, and ASHBURN, VA — Medical Optometry America has signed an agreement with Associates in Eyecare – Optometrists, which will become first group of independent optometric practices to adopt the Medical Optometry America.

Associates in Eyecare – Optometrists has 29 optometrist working in the Northern Virginia and Washington, DC, areas.

“Many of us have known for some time that medical eye care is the future of our profession” said Robert Allen, OD, who serves as CEO of AIE, “and the state-of-the-art MOA System will allow our practices, and thousands more around the country, to accelerate this necessary advancement.”

Ken Krieg, CEO of Medical Optometry America, said, “MOA will provide independent optometrists the ability to participate in building a brand and practice management system that stands for exceptional medical eye care and inspires consumer confidence and demand for those services. In addition, optometry practices that choose to remain independent will now have viable marketing muscle to stay competitive in a fast-changing market.”

The foundation of the Medical Optometry System “is the creation of an education platform that facilitates the adoption of best practice protocols,” according to a press release.

Allen added, “We’re excited to be the flagship practice for MOA. No doubt the total MOA System will position us for the future and enable us to lead the transformation of our profession.”

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Vision Care Company to Add 8 Centers Across US

The practices are in California, Florida, Michigan and Texas.

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Treehouse Eyes, a company specializing in myopia care for children, has added 8 location in four states.

The practices are in California, Florida, Michigan and Texas, Healio.com reports.

The company’s original two locations are located in the Washington, DC-area communities of Bethesda and Tysons Corner, according to its website.

Healio.com quoted Gary Gerber, OD, co-founder of the company, saying, “By partnering with carefully vetted practices that meet certain predetermined requirements, we will rapidly accelerate myopia management within those practices and will continue our growth across the country and are currently lining up partners outside the U.S.”

Gerber said 20 more practices will be added to the U.S. network in 2020.

Read more at the Healio.com

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