Connect with us

Press Releases

AOA Launches Redesigned Website

It’s offering a more streamlined and modern user experience.

mm

Published

on

(PRESS RELEASE) The American Optometric Association (AOA) launched a fully redesigned website, offering a more streamlined and modern user experience that will better serve its members, the profession of optometry and the public.

Logging nearly 7 million visits in the past year alone, the AOA.org website is not only a members’ portal for the latest advocacy information, professional education, clinical and practice resources, and optometric news but also a trusted, go-to resource for patients and the public alike seeking to learn more about their eye health and vision care. AOA.org is the face of the AOA and a critical vehicle for helping to promote the leading role that doctors of optometry play in Americans’ primary eye health care.

Bringing Independent ECPs Into the 21st Century With the Technology Solutions a Modern Eyecare Business Needs
INVISION Podcast

Bringing Independent ECPs Into the 21st Century With the Technology Solutions a Modern Eyecare Business Needs

The Making of Bespoke Eyewear, An Acetate Kitchen and Collecting Famous People’s Heads
INVISION Podcast

The Making of Bespoke Eyewear, An Acetate Kitchen and Collecting Famous People’s Heads

Fierce Independence, Southern Hospitality and Little Side of Unsolved Murder?
INVISION Podcast

Fierce Independence, Southern Hospitality and Little Side of Unsolved Murder?

Beyond a modernized aesthetic, the top-down website redesign utilizes a contemporary platform and incorporates member-requested features and capabilities that promote a greater web experience, including:

  • Personalized member experience. The all-new Member Center is a hub of exclusive content, resources and education tailored to AOA member doctors of optometry, organized all in one, easy-to-navigate and centralized space on the website. The new website’s emphasis on consolidated and reorganized pages means it’s easier for members to find the content they’re looking for, when they need it. Additionally, optometry students and paraoptometrics also have member hubs specific to their membership status and needs.
  • Enhanced patient, public experience. The Healthy Eyes patient hub tailors content and resources specifically for the public seeking more information about their eye health and vision care. The patient hub reinforces the important health care provided by doctors of optometry and provides greater visibility to the AOA’s doctor locator feature.
  • Improved ‘Find a Doctor’ searches. AOA’s state-of-the-art ‘Find a Doctor’ now provides greater search functionality with specific fields to delineate optometric specialties.
  • Greater search visibility. Redesigned with an emphasis on the latest search-engine optimization best practices, the AOA.org website will generate greater visibility for optometry—reinforcing the critical role that doctors of optometry provide in Americans’ health care—by making webpages appear higher in internet search results.

In a year that began with such promise for optometry as AOA’s #2020EyeExam campaign launched to encourage all Americans to schedule their in-person, comprehensive eye examination, the COVID-19 public health emergency rightfully shifted the AOA’s focus almost immediately onto how best to support members in such unparalleled times.

As part of that effort, the AOA adapted key elements of the 2020 initiative that would reinforce members’ ability to bounce back from COVID-19-related challenges, including a redesigned website that not only promotes greater visibility to the important primary eye health care provided by AOA family doctors of optometry but also provides enhanced searchability in the ‘Find a Doctor’ tool for new patients to connect with a local doctor.

Advertisement

SPONSORED VIDEO

Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Instagram

Most Popular

Link partner: indobet autowin88 vegasslot77 mantra88 ligasedayu warungtoto login sbobet vegas4d indobet ingatbola88 ligaplay dewagg hoki368 qqnusa ligagg zeus138 bro138 bos88 ligaciputra