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AOA Offers Help Transitioning to ICD-10

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The one-year countdown begins for the widespread implementation of the International Classification of Diseases, Tenth Revision (ICD-10) code set, which health professionals will be required to use beginning Oct. 1, 2015. 

To help optometric practices transition smoothly from ICD-9-CM to ICD-10-CM, the American Optometric Association (AOA) is offering a 2015 ICD-10 coding bundle for purchase. 

This coding bundle is unique to the optometric profession and can only be purchased through the AOA Marketplace. The 2015 ICD-10 Coding bundle includes: 2015 AOA Codes for Optometry (ICD-10), 2015 ICD-10 CM AOA Express Mapping Card (not sold separately), and 2015 AMA CPT Professional Edition. 

2015 AOA Codes for Optometry (ICD-10) helps eye care professionals learn how to make correct decisions when selecting diagnosis codes using the new system. It is written for all skill levels—from basic to advanced—and appropriate for self-learners and the classroom. This educational tool helps professionals:

  • Understand the purpose of ICD-10-CM and its relationship to the reimbursement process
  • Understand and apply coding conventions when assigning codes
  • Interpret basic coding guidelines for outpatient care
  • Assign ICD-10-CM codes to the highest level of specificity
  • Properly sequence ICD-10-CM codes 

The 2015 ICD-10 coding bundle is approved and recommended by AOA’s coding experts. AOA members will save more than $50 when they purchase the bundle, compared to non-members, but the products are available to all optometric professionals. 

The AOA Marketplace serves as a one-stop shop for practice growth, patient education and office efficiency. In addition to ICD-10 coding products, optometric professionals can find:

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  • Marketing materials for building local awareness of ODs’ practices
  • Patient education pamphlets and fact sheets
  • Children’s vision pamphlets and activities
  • Nutrition booklets, vision simulators and health fair kits
  • Unique gallery prints
  • Custom imprint options to promote an OD’s practice

 

Click here to pre-order the 2015 ICD-10 coding bundle, or visit the AOA Marketplace at www.aoa.org/marketplace to find more products for the optometric professional.

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Press Releases

Etnia Barcelona Foundation Partners with Von Miller’s Von’s Vision Foundation

Etnia Barcelona is set to become the exclusive provider of fashionable frames for Von’s Vision Centers.

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(PRESS RELEASE) – In continuation of expanding its growth and outreach efforts in the U.S. market, Etnia Barcelona has announced a partnership with Linebacker Von Miller of the NFL’s Denver Broncos and his charitable foundation, Von’s Vision. With support from its own foundation, Etnia Barcelona is set to become the exclusive provider of fashionable frames for Von’s Vision Centers, one of the signature community outreach program’s Von’s Vision.

The newest program of Miller’s foundation, Von’s Vision Centers allow in-need students to receive vision care on an ongoing basis without the burden of transportation. These new centers are a customized optical center kiosk, located at select Boys & Girls Club facilities in Metro Denver and soon-to-be Texas A&M University, that hold fashionable eyewear and accessories, creating a unique and exciting optical center on wheels.

Volunteer medical providers, provided through Hero Practice Services, will use portable equipment to conduct onsite eye exams and the children and young adults will “shop” for fashionable eyewear, provided by Etnia Barcelona Foundation. Once ready, their fulfilled glasses with lenses will be delivered back to the participating Von’s Vision Center location for a reveal day.

As a part of their contribution the Etnia Barcelona Foundation has recently donated over 3,000 frames with its anticipation for the Von’s Vision Center to serve a minimum of 600 children this year alone. The first Vision Day will commence on May 14, 2019, with a combination of several other charitable events throughout the year.

Together, Etnia Barcelona hopes to continue our partnership in the years to come and expand the outreach of both programs across the entire United States.

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Press Releases

L’Amy America Launches Tri-Flex Performance Series

It offers a 3-point, self-adjusting temple tip system.

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(PRESS RELEASE) NORWALK, CT – America’s athletic wear originator, Champion brings a new 3-tiered sub collection of performance-based eyewear, to a market thirsting for heritage sport brands offering value-added features and true performance.

Perfectly suited for active lifestyles, Champion’s new Tri-Flex collection offers a 3-point, self-adjusting temple tip system which provides custom fit, secure grip, and on face stability. The tip, which adjusts from 1 to 90 degrees downward, gently but securely fits over the mastoidal bend, allowing the frame to fit snuggly and comfortably over the ear. An easy click and the system is engaged-the wearer can perform any task from basketball and golf to yard work and boating without worry of frames slipping, bouncing, or moving around during wear. Offering the same security as other eyewear retaining devices, the Tri-Flex tip is built-in to the frame. No extra “cord” required to insure frame security.

The Tri-Flex collection is comprised of 5 ophthalmic models for adults (2 in Extended Size), 4 ophthalmic models for tweens, and 4 sunglasses also for adults. With features such as handmade acetate and stainless steel fronts, optical quality polarized lenses and custom-crafted color selections, the new Tri-Flex series offers the same fine quality construction and powerful consumer brand recognition as its core eyewear collection.

L’Amy America Lifestyle Brands Director, Connie Reiss reminds “Champion was Lyst.com’s #2 most-searched brand of 2018. We are fueling this explosive brand-trajectory with the Tri-Flex series of eyewear, while ultimately drawing upon Champion roots of athletic functionality.”

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Coburn Technologies New National Sales Manager for Diagnostics Instruments

He will focus on diagnostic instruments for the United States market.

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Ezequiel Lukin

(PRESS RELEASE) SOUTH WINDSOR, CT – Coburn Technologies, Inc. welcomes Ezequiel Lukin as its new national sales manager, with specific focus on diagnostic instruments for the United States market.

“Ezequiel is a great addition to our team,” states vice president of sales, Wayne Labrecque. “Our diagnostics product line is an integral part of our business, and with a growing interest in our products, as well as new product development, we are confident Ezequiel will strategically build our business further.”

Lukin is an experienced veteran in the optical industry. As the former global sales manager for Volk Optical, Lukin brings more than 20 years of sales and optical experience to Coburn Technologies. His experience includes general sales with a specific focus on diagnostics instruments to eye care practitioners in the United States, Latin America and Europe.

“I am excited to be joining Coburn Technologies,” Lukin said. “Coburn is a well-respected company in the industry, and I believe that with my experience and their history, we will drive the company’s share in the diagnostics instruments market to new heights.”

Lukin joins Coburn Technologies’ sales team, which has recently added a number of industry veterans including Marina Vaynberger, international regional sales manager, Al Bednar, director of laboratory sales, Mark Kaplan senior territory sales representative and Jason Frank, sales manager for Latin America.

“Ezequiel represents the latest addition to strengthening our international sales organization,” states Alex Incera, president of Coburn Technologies. “With specific focus on developing our ophthalmic instruments business, Ezequiel is an integral addition and will help drive our diagnostics product offering and market leadership.”

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