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Area98 Introduces Genesis Easy Collection

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(Press Release)
Area 98 has launched its Genesis Easy collection, a contemporary range of eyewear that includes frames for both men and women.

In the GV1487 model for women, the rim recalls a two-colored cat’s eye with lively details glazed on its temples. The men’s collection includes the GV1488, which combines thin acetate temples with a slim metal frame. The GV1490 model comes in unusual color matches such as red, blue and Havana brown or classic black with ivory.

Different metal detail options set off the contemporary character of the whole collection, as seen in the GV1491, in which neutral tones are lit up by orange, red, green and blue sparkles, or as in the oval-shaped GV1492, in which the purple acetate is combined with orange, or the tortoise tone with pearled blue-green.

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SPONSORED BY ESSILOR

Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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