Connect with us

Manager's To-Do

Ask Your Staff Why They Get Up in the Morning and More Manager’s To Dos for February

It could be because you’ve invested in their learning or your standout Valentine’s Day decorations.





Jan. 31-Feb. 6

MARKETING Hopefully as we publish this, the COVID-19 situation will be improving and you can think about holding events in 2021. Sketch out a seasonal calendar for the year.

STAFF Set a 2021 learning goal for staff. It could be sales skills, social media practices or technical know-how. Just make sure it is NEW knowledge. Workers thrive when they experience both a sense of vitality and of learning. They also are less susceptible to burnout, and much healthier and more productive.

Feb. 7-13

INVENTORY As efficient as the new POS systems are, you should do a manual stock count once a year. Post-holiday season is often the best time.

DISPLAY Decorate your store and reorganize your frame boards for Valentine’s Day. Aim for fun, not schlocky. Scatter some hearts around with a few touches of red and pink here and there.

OPERATIONS Give up bacn. The dozens of email newsletters you’ve subscribed to but rarely read were named “bacn” for being a close relative of spam. A study by MessageGate estimates up to 30 percent of emails are bacn. A huge inbox slows searches, eats up storage, and makes your head hurt.

Feb. 14-20

FINANCES Get an early start on your taxes. On average, small-business owners spend more than 40 hours filing their federal taxes every year. One in four spends at least three full weeks on the annual chore.


MARKETING With the disruption to the big trade events and sales in general last year, there’s a good chance your inventory balance has been distorted. Drill down into your data (GPM, brand performance, price points, markdowns) to find “white spaces” where you’re under-represented, to weed out underperformers and identify new category trends. Set targets and support plans for your emerging inventory stars.

Feb. 21-27

NETWORKING Create a list of primary care providers you can meet in your market. Let them know you are eager to help them improve their HEDIS (Healthcare Effectiveness Data and Information Set) scores through partnership, collaboration and referrals.

MANAGEMENT Ask staff to write out their answer to this question: “Why do you get up in the morning and why should our customers care?” You may just find a new mission statement in those answers.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines






Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular