To get them to as many patients as possible, she launched a subscription-based program.
At this Columbus, OH, boutique optical, respect for craftsmanship paired with advanced technologies adds up to a rare eyecare experience.
Falls City Eye Care offers cutting-edge patient care and a one-of-a-kind optical shopping experience — served up in a stunning, century-old Kentucky home.
The icon of small-town retail, the general store, may be a thing of the past, but one thing hasn’t changed. In a small market, word of...
The results were intriguing to say the least.
This FL practice excels at both the optometric and optical sides of the biz. Here’s how they do it.
The jewel in the crown is an annual golf tournament that raises money for groundbreaking research.
Understated but consistent marketing allows the eyewear to shine at this Ohio start-up.
The vision health of children and those with special needs receives devoted, undivided attention at Special Eyes Pediatric Vision Clinic in New Bern, NC.
Discerning Eye in Iowa City is uncompromising when it comes to quality, but never lets an opportunity pass it by.
Don’t let that mountain of discarded frame boxes go to waste.
Frameology Optical was born of Stacy Daniel-Murphy’s frustration at having her creativity and opticianry skills stifled by industry norms. Few opticals so defiantly express an owner’s...
Bee Cave Vision Center was doing well on the outskirts of Austin, TX, when it sensed a growth opportunity brewing in an expanding nearby community.
A little goes a long way for this beautifully branded Minnesota optical.
This four-location practice enters its fifth decade with a feel for the future of eyewear and a legacy of deep community commitment.
EyeWearhaus in St. Louis MO came up with what we believe is a great example of a campaign whose clear goals and execution yielded clear rewards.
In Alma, GA, Family Vision Care has added a stunning new optical to a full-service optometry practice that’s been drawing patients from near and far for...
Why the written word has its place in patient care.
Ollie Quinn: dozens of boutiques unified by an in-house design team’s aesthetic vision and local touches.
Here’s how Classic Vision Care, of Kennesaw, GA, run by Dr. Mital Patel and her husband Ankit, teamed up with MUST Ministries.
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