This optician wasn’t interested in bricks and mortar and she couldn’t stand to see clients choosing frames that didn’t match their clothes.
This Milwaukee optical started by launching a Pinterest board and began adding colors.
This optical shop plus art gallery also serves as a vibrant hub for OKC’s creative community.
Texas OD Matt Barber felt the city was underserved; now it enjoys top-class care and unique eyewear in a location that rivals any in the U.S.
He studied with master craftsmen in France and now creates eyewear with a distinctive Midwest American feel.
It’s a team effort, and no detail is left to chance.
It may be a century old, but its brand is sharp and modern.
It’s the culmination of 40 years of business insight and fostering a dedicated staff.
Hyperlocal social networks keep you connected to the customers that really matter — your neighbors.
A half-dozen eyecare businesses talked INVISION through the demands and rewards of catering to tourists and other out-of-towners.
He got tired of just screening patients and sending them to a GP.
This valuable biz intel will help you target your marketing and tailor your services — and it’s already at your fingertips.
Opening this stunning corner optical allowed her to express her creativity.
This Tennessee practice came up with a warm, inviting look and keeps it consistent.
Demonstrating the connection between cognition and vision to measure patients’ processing ability has delivered a serious return on investment.
They’ve expanded in Indianapolis without losing sight of their community spirit and strong belief in nurturing staff.
We asked INVISION readers what they do differently when catering to older patients.
Owner and optician Valerie Afriat first learned to love fashion at her parents’ Montreal clothing factory in Montreal.
Once they were satisfied with the basic elements, they went to town branding all kinds of merch.
They offer an exam, own-brand frame and fitting in half an hour for less than $150.
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